9. Accounts Payable and Accrued Liabilities

9 Months Ended

Sep. 30, 2019

Payables and Accruals [Abstract]

Accounts Payable and Accrued Liabilities

9.  ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

Trade payables are recognized initially at the transaction price and subsequently measured at the undiscounted amount of cash or other consideration expected to be paid. Accrued expenses are recognized based on the expected amount required to settle the obligation or liability.

The following table sets forth the components of the Company’s accrued liabilities on September 30, 2019, and December 31, 2018.

	September 30, 2019		December 31, 2018
Earnout consideration payable in connection with NetSpective acquisition	$	–	$	362,500
Executive and employee compensation		1,138,424		792,402
Interest on convertible debentures and promissory notes		163,747		210,221
Other accrued expenses and liabilities		35,175		67,914
Total accrued liabilities	$	1,337,346	$	1,433,037

On July 1, 2019, the Company issued 465,113 shares of its common stock in satisfaction of the earnout consideration payable related to the NetSpective acquisition.