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Stock-Based Compensation (Tables)
9 Months Ended
Sep. 30, 2020
Share-based Payment Arrangement [Abstract]  
Stock-based compensation expense
Stock-based compensation expense included in the consolidated statements of operations was as follows:
Three Months Ended September 30,Nine Months Ended September 30,
(in thousands)
2020201920202019
Cost of revenue
$826$694$2,403$2,088
Sales and marketing
4,8063,52114,67711,102
Research and development
3,9532,12410,7946,595
General and administrative
5,7154,16016,12711,406
Total stock-based compensation expense
$15,300$10,499$44,001$31,191
Summary of restricted stock and restricted stock units
A summary of our restricted stock and restricted stock units activity is presented below:
Restricted StockRestricted Stock Units
(in thousands, except for per share data)
Number
of Shares
Weighted
Average
Grant Date Fair Value
Number
of Shares
Weighted
Average
Grant Date Fair Value
Unvested balance at December 31, 2019495$4.25 2,894$26.34 
Granted
— 3,45328.01 
Vested
(297)4.25 (1,134)24.78 
Forfeited
— (424)26.70 
Unvested balance at September 30, 20201984.25 4,78927.88 
Stock option activity
A summary of our stock option activity is presented below:
(in thousands, except for exercise prices and years)
Number
of Shares
Weighted
Average
Exercise Price
Weighted-Average Remaining Contractual Term (in years)
Aggregate Intrinsic Value
Outstanding at December 31, 201912,939$8.38 7.1$201,608
Granted
— 
Exercised
(2,366)6.67 55,734
Forfeited/canceled
(541)10.80 
Outstanding at September 30, 202010,0328.65 6.6291,925
Exercisable at September 30, 20206,2816.62 6.3195,518
ESPP valuation assumptions
The fair value of the 2018 ESPP purchase rights was estimated on the offering or modification dates using a Black-Scholes option-pricing model and the following assumptions:
Nine Months Ended September 30,
20202019
Expected term (in years)
0.5 — 2.0
0.5 — 2.0
Expected volatility
41.6% — 60.1%
34.4% — 44.6%
Risk-free interest rate
0.1% — 0.9%
1.5% — 2.5%
Expected dividend yield