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Stock-Based Compensation
3 Months Ended
Mar. 31, 2020
Share-based Payment Arrangement [Abstract]  
Stock-Based Compensation Stock-Based Compensation
Under the evergreen provision in our 2018 Equity Incentive Plan ("2018 Plan"), we reserved an additional 4,929,361 shares of our common stock for issuance in January 2020. At March 31, 2020, there were 17,555,416 shares available for grant under the 2018 Plan.
Stock-based compensation expense included in the consolidated statements of operations was as follows:
 
Three Months Ended March 31,
(in thousands)
2020
 
2019
Cost of revenue
$
747

 
$
652

Sales and marketing
4,496

 
3,366

Research and development
2,948

 
2,030

General and administrative
4,844

 
3,271

Total stock-based compensation expense
$
13,035

 
$
9,319


At March 31, 2020, the unrecognized stock-based compensation expense related to unvested restricted stock units was $134.5 million, which is expected to be recognized over an estimated remaining weighted average period of 3.4 years.
At March 31, 2020, the total unrecognized stock-based compensation expense related to outstanding stock options was $20.3 million, which is expected to be recognized over an estimated remaining weighted average period of 1.9 years.
At March 31, 2020, the unrecognized stock-based compensation expense related to unvested awards of restricted stock was $1.3 million, which is expected to be recognized over an estimated remaining period of 0.8 years.
Restricted Stock and Restricted Stock Units
A summary of our restricted stock and restricted stock units activity is presented below:
 
Restricted Stock
 
Restricted Stock Units
(in thousands, except for per share data)
Number
of Shares
 
Weighted
Average
Grant Date Fair Value
 
Number
of Shares
 
Weighted
Average
Grant Date Fair Value
Unvested balance at December 31, 2019
495

 
$
4.25

 
2,894

 
$
26.34

Granted

 

 
3,082

 
28.00

Vested
(99
)
 
4.25

 
(403
)
 
29.14

Forfeited

 

 
(123
)
 
26.16

Unvested balance at March 31, 2020
396

 
4.25

 
5,450

 
27.07


Stock Options
A summary of our stock option activity is presented below:
(in thousands, except for per share data and years)
Number
of Shares
 
Weighted
Average
Exercise Price
 
Weighted-Average Remaining Contractual Term (in years)
 

Aggregate Intrinsic Value
Outstanding at December 31, 2019
12,939

 
$
8.38

 
7.1
 
$
201,608

Granted

 

 

 


Exercised
(635)

 
6.27

 

 
12,383

Forfeited/canceled
(190)

 
10.78

 

 


Outstanding at March 31, 2020
12,114

 
8.45

 
7.0
 
162,596

Exercisable at March 31, 2020
6,783

 
6.12

 
6.5
 
106,847


At March 31, 2020, there were 12.1 million stock options that were vested and expected to vest.
2018 Employee Stock Purchase Plan
Under the evergreen provision in our 2018 Employee Stock Purchase Plan ("2018 ESPP"), we reserved an additional 1,478,808 shares of our common stock for issuance in January 2020. At March 31, 2020, there were 5,721,517 shares reserved for issuance under the 2018 ESPP.
In the three months ended March 31, 2020, employees purchased 377,378 shares of our common stock at a weighted average price of $19.36 per share, resulting in $7.3 million of cash proceeds.
At March 31, 2020, there was $1.7 million of employee contributions to the 2018 ESPP included in accrued compensation. The unrecognized stock-based compensation expense related to our 2018 ESPP was $8.7 million, which is expected to be recognized over the remaining weighted average period of 0.8 years.
The fair value of the 2018 ESPP purchase rights was estimated on the offering or modification dates using a Black-Scholes option-pricing model and the following assumptions:
 
Three Months Ended March 31,
 
2020
 
2019
Expected term (in years)
0.5 — 2.0
 
0.5 — 2.0
Expected volatility
41.6% — 47.9%
 
35.4% — 44.6%
Risk-free interest rate
0.8% — 0.9%
 
2.5% — 2.6%
Expected dividend yield