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Segments and Geographic Information
 3 Months Ended
Mar. 31, 2026
Segment Reporting [Abstract]  
Segments and Geographic Information Segments and Geographic Information
Segment Information
Operating segments are defined as components of an entity for which separate financial information is available and reviewed by the chief operating decision maker (“CODM”) in deciding how to allocate resources to an individual segment and in assessing performance. Our CODM is our Chief Executive Officer. Specifically, our CODM uses consolidated net loss as the measure of segment profit or loss for evaluating performance and allocating resources through comparison of actual amounts against budgeted and prior period amounts. The measure of segment assets is reported on the consolidated balance sheets as “Total assets.” Therefore, we operate as one operating and reportable segment as our CODM reviews consolidated financial information in managing the business.
The following table sets forth significant expense categories and other specified amounts included in consolidated net loss that are otherwise regularly provided to the CODM for the three months ended March 31, 2026 and 2025:
Three Months Ended March 31,
20262025
Net revenue$22,319 $32,114 
Cost of revenue16,111 17,714 
Selling, general, and administrative expense1
7,715 9,275 
Payroll and benefits expense2
6,834 10,660 
Marketing expense
7,128 12,018 
Other segment expenses—net3
5,255 4,322 
Segment and consolidated net loss
$(20,724)$(21,875)
Geographic Information
The following table disaggregates our net revenue by geographic area, where no individual foreign country contributed in excess of 10% of net revenue for the three months ended March 31, 2026 and 2025. We recognized the following net revenue by geographic area based on the primary shipping address of the customer for digital or third-party sales, and based on the physical store location for retail store sales:
Three Months Ended March 31,
(in thousands)
20262025
United States
$
18,374 
$
25,625 
International
3,945 
6,489 
Total net revenue
$
22,319 
$
32,114