CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024
Income Statement [Abstract]
Net revenue	$ 152,466	$ 189,757
Cost of revenue	89,915	108,693
Gross profit	62,551	81,064
Operating expense:
Selling, general, and administrative expense	92,488	133,379
Marketing expense	45,238	41,638
Impairment expense	4,225	1,800
Restructuring expense	562	1,800
Total operating expense	142,513	178,617
Loss from operations	(79,962)	(97,553)
Net loss from sales of businesses	0	(432)
Interest (expense) income	(1,067)	3,489
Other income	4,139	3,049
Loss before provision for income taxes	(76,890)	(91,447)
Income tax provision	(393)	(1,871)
Net loss	$ (77,283)	$ (93,318)
Net loss per share data:
Net loss per share attributable to common stockholders, basic (in dollars per share)	$ (9.47)	$ (11.87)
Net loss per share attributable to common stockholders, diluted (in dollars per share)	$ (9.47)	$ (11.87)
Weighted average shares used in computing net loss per share attributable to common stockholders, basic (in shares)	8,159,108	7,862,853
Weighted average shares used in computing net loss per share attributable to common stockholders, diluted (in shares)	8,159,108	7,862,853
Other comprehensive loss:
Foreign currency translation gain (loss)	$ 1,807	$ (2,345)
Total comprehensive loss	$ (75,476)	$ (95,663)