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Segments and Geographic Information
 9 Months Ended
Sep. 30, 2025
Segment Reporting [Abstract]  
Segments and Geographic Information Segments and Geographic Information
Segment Information
Operating segments are defined as components of an entity for which separate financial information is available and reviewed by the chief operating decision maker (“CODM”) in deciding how to allocate resources to an
individual segment and in assessing performance. Our CODM is our Chief Executive Officer. Specifically, our CODM uses consolidated net loss as the measure of segment profit or loss for evaluating performance and allocating resources through comparison of actual amounts against budgeted and prior period amounts. The measure of segment assets is reported on the consolidated balance sheets as “Total assets.” Therefore, we operate as one operating and reportable segment as our CODM reviews consolidated financial information in managing the business.
The following table sets forth significant expense categories and other specified amounts included in consolidated net loss that are otherwise regularly provided to the CODM for the three and nine months ended September 30, 2025 and 2024:
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Net revenue$32,989 $42,996 $104,787 $133,905 
Cost of revenue18,748 23,921 59,992 70,319 
Selling, general, and administrative expense1
8,665 11,676 26,502 38,685 
Payroll and benefits expense2
8,416 12,379 29,481 41,803 
Marketing expense
11,719 9,855 32,262 29,354 
Other segment expenses—net3
5,765 6,342 $14250 $21384 
Segment and consolidated net loss
$(20,324)$(21,177)$(57,700)$(67,640)
Geographic Information
The following table disaggregates our net revenue by geographic area, where no individual foreign country contributed in excess of 10% of net revenue for the three and nine months ended September 30, 2025 and 2024. We recognized the following net revenue by geographic area based on the primary shipping address of the customer for digital or third-party sales, and based on the physical store location for retail store sales:
Three Months Ended September 30,Nine Months Ended September 30,
(in thousands)2025202420252024
United States$25,586 $32,041 $79,860 $97,901 
International7,403 10,955 24,927 36,004 
Total net revenue$32,989 $42,996 $104,787 $133,905