CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023
Income Statement [Abstract]
Net revenue	$ 189,757	$ 254,065
Cost of revenue	108,693	149,833
Gross profit	81,064	104,232
Operating expense:
Selling, general, and administrative expense	133,379	174,044
Marketing expense	41,638	49,042
Impairment expense	1,800	27,392
Restructuring expense	1,800	6,757
Total operating expense	178,617	257,235
Loss from operations	(97,553)	(153,003)
Net loss from sales of businesses	(432)	(2,761)
Interest income	3,489	4,076
Other (expense) income	3,049	(436)
Loss before provision for income taxes	(91,447)	(152,124)
Income tax provision	(1,871)	(334)
Net loss	$ (93,318)	$ (152,458)
Net loss per share data:
Net loss per share attributable to common stockholders, basic (in dollars per share)	$ (11.87)	$ (20.10)
Net loss per share attributable to common stockholders, diluted (in dollars per share)	$ (11.87)	$ (20.10)
Weighted average shares used in computing net loss per share attributable to common stockholders, basic (in shares)	7,862,853	7,583,622
Weighted average shares used in computing net loss per share attributable to common stockholders, diluted (in shares)	7,862,853	7,583,622
Other comprehensive loss:
Foreign currency translation (loss) gain	$ (2,345)	$ 276
Total comprehensive loss	$ (95,663)	$ (152,182)