The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP FIGI (to the nearest dollar) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
Abbott Laboratories Common 002824100   36,984 336 SH   SOLE   0 0 336
AbbVie Common 00287y109   149,856 967 SH   SOLE   0 0 967
Accenture Common G1151C101   132,341 377 SH   SOLE   0 0 377
Adobe Systems Common 00724f101   32,813 55 SH   SOLE   0 0 55
Air Products & Chemicals Common 009158106   32,308 118 SH   SOLE   0 0 118
Alphabet Common 02079k107   256,493 1,820 SH   SOLE   0 0 1,820
Alphabet Common 02079k305   273,792 1,960 SH   SOLE   0 0 1,960
Amazon.com Common 023135106   21,272 140 SH   SOLE   0 0 140
American Express Common 025816109   18,734 100 SH   SOLE   0 0 100
American Intl. Group Common 026874784   14,228 210 SH   SOLE   0 0 210
American Tower Common 03027x100   648 3 SH   SOLE   0 0 3
Amgen Common 031162100   4,608 16 SH   SOLE   0 0 16
Analog Devices Common 032654105   31,770 160 SH   SOLE   0 0 160
ANSYS Inc. Common 03662Q105   6,169 17 SH   SOLE   0 0 17
Apple Common 037833100   496,727 2,580 SH   SOLE   0 0 2,580
Arthur J. Gallagher Common 363576109   36,431 162 SH   SOLE   0 0 162
Aspen Technology Common 045327103   3,963 18 SH   SOLE   0 0 18
AstraZeneca Common 046353108   11,113 165 SH   SOLE   0 0 165
Auto Data Processing Common 053015103   6,523 28 SH   SOLE   0 0 28
Bank of America Common 060505104   166,219 4,937 SH   SOLE   0 0 4,937
Berkshire Hathaway CL B Common 084670702   31,029 87 SH   SOLE   0 0 87
BlackRock Common 09247x101   46,273 57 SH   SOLE   0 0 57
Boeing Common 097023105   70,118 269 SH   SOLE   0 0 269
Brighthouse Financial Common 10922N103   370 7 SH   SOLE   0 0 7
Broadcom Common 11135F101   24,558 22 SH   SOLE   0 0 22
Broadridge Financial Common 11133T103   33,537 163 SH   SOLE   0 0 163
CDW Corp. Common 12514G102   13,639 60 SH   SOLE   0 0 60
Chevron Common 166764100   149,160 1,000 SH   SOLE   0 0 1,000
Chord Energy Common 170404305   11,969 72 SH   SOLE   0 0 72
Cisco Systems Common 17275R102   25,260 500 SH   SOLE   0 0 500
CME Group Common 12572q105   5,897 28 SH   SOLE   0 0 28
Coca-Cola Common 191216100   118,155 2,005 SH   SOLE   0 0 2,005
Comcast Common 20030n101   107,213 2,445 SH   SOLE   0 0 2,445
ConocoPhillips Common 20825C104   13,232 114 SH   SOLE   0 0 114
Consolidated Edison Common 209115104   52,308 575 SH   SOLE   0 0 575
Cooper Companies Common 216648402   7,190 19 SH   SOLE   0 0 19
Copart Common 217204106   7,840 160 SH   SOLE   0 0 160
Crown Castle Common 22822V101   576 5 SH   SOLE   0 0 5
Direxion Small-Cap Bull 3x Common 25459W847   2,708,243 68,650 SH   SOLE   0 0 68,650
Disney Common 254687106   9,029 100 SH   SOLE   0 0 100
Duke Energy Common 26441C204   49,879 514 SH   SOLE   0 0 514
Eaton Common G29183103   83,083 345 SH   SOLE   0 0 345
Elevance Health Common 036752103   149,485 317 SH   SOLE   0 0 317
Eli Lilly Common 532457108   250,656 430 SH   SOLE   0 0 430
Exxon Mobil Common 30231g102   31,994 320 SH   SOLE   0 0 320
Fidelity Nasdaq Index Common 315912808   28,909 488 SH   SOLE   0 0 488
First Trust Moderate Buffer - Common 33740F458   405,912 12,400 SH   SOLE   0 0 12,400
Fortune Brands Innovations Common 34964C106   114,210 1,500 SH   SOLE   0 0 1,500
Gartner Common 366651107   32,480 72 SH   SOLE   0 0 72
General American 5.95Percent Common 368802401   12,490 500 SH   SOLE   0 0 500
Goldman Sachs ActiveBeta US Common 381430503   17,073 182 SH   SOLE   0 0 182
Grainger WW Common 384802104   5,801 7 SH   SOLE   0 0 7
Hartford Financial Services Common 416515104   27,329 340 SH   SOLE   0 0 340
Home Depot Common 437076102   418,632 1,208 SH   SOLE   0 0 1,208
Honeywell International Common 438516106   79,690 380 SH   SOLE   0 0 380
Innovator Buffer - Jan. Common 45782C409   4,453,348 109,000 SH   SOLE   0 0 109,000
Innovator Power Buffer - Augus Common 45782C680   631,861 18,935 SH   SOLE   0 0 18,935
Innovator Power Buffer - Jan. Common 45782C474   1,319,254 38,451 SH   SOLE   0 0 38,451
Innovator Power Buffer - Jan. Common 45782C508   8,417,730 226,040 SH   SOLE   0 0 226,040
Innovator Power Buffer - July Common 45782C813   5,614,119 155,129 SH   SOLE   0 0 155,129
Innovator Power Buffer - Mar. Common 45782c383   1,217,207 34,172 SH   SOLE   0 0 34,172
Innovator Power Buffer - May Common 45782C318   2,890,303 91,830 SH   SOLE   0 0 91,830
Innovator Power Buffer - Nov. Common 45782C573   132,929,032 3,859,728 SH   SOLE   0 0 3,859,728
Innovator Power Buffer - Oct. Common 45782C797   94,746,047 2,623,091 SH   SOLE   0 0 2,623,091
Innovator Power Buffer - Sept. Common 45782C656   24,133,066 694,229 SH   SOLE   0 0 694,229
Insight Enterprises Common 45765U103   12,226 69 SH   SOLE   0 0 69
Intercontinental Exchange Common 45866F104   27,998 218 SH   SOLE   0 0 218
Invesco QQQ Trust Common 73935A104   480,365 1,173 SH   SOLE   0 0 1,173
Invesco S&P 500 Equal Weight Common 46137V357   5,681 36 SH   SOLE   0 0 36
iShares 0-3 Month T-Bond Common 46436E718   257,092 2,564 SH   SOLE   0 0 2,564
iShares Core Dividend Growth Common 46434V621   72,603 1,349 SH   SOLE   0 0 1,349
iShares Core S&P 500 Common 464287200   23,404 49 SH   SOLE   0 0 49
iShares Core S&P Total Market Common 464287150   15,679 149 SH   SOLE   0 0 149
iShares Edge Min. Vol. USA Common 46429B697   73,816 946 SH   SOLE   0 0 946
iShares Expanded Technology Common 464287549   18,014,147 40,194 SH   SOLE   0 0 40,194
iShares Russell 1000 Growth Common 464287614   257,695 850 SH   SOLE   0 0 850
iShares Russell 2000 Common 464287655   12,043 60 SH   SOLE   0 0 60
Jack Henry Common 426281101   5,556 34 SH   SOLE   0 0 34
Johnson & Johnson Common 478160104   60,502 386 SH   SOLE   0 0 386
JPMorgan Chase Common 46625h100   39,974 235 SH   SOLE   0 0 235
Lam Research Common 512807108   14,099 18 SH   SOLE   0 0 18
Lennar Common 526057104   59,616 400 SH   SOLE   0 0 400
Linde Common G5494J103   16,839 41 SH   SOLE   0 0 41
Lockheed Martin Common 539830109   7,705 17 SH   SOLE   0 0 17
Lowe's Common 548661107   10,460 47 SH   SOLE   0 0 47
Marathon Petroleum Common 56585A102   26,705 180 SH   SOLE   0 0 180
Marsh & McLennan Common 571748102   70,862 374 SH   SOLE   0 0 374
MasterBrand Common 57638P104   22,275 1,500 SH   SOLE   0 0 1,500
Mastercard Common 57636q104   22,605 53 SH   SOLE   0 0 53
McDonald's Common 580135101   230,388 777 SH   SOLE   0 0 777
Merck Common 58933y105   83,945 770 SH   SOLE   0 0 770
MetLife Common 59156R108   5,555 84 SH   SOLE   0 0 84
Microsoft Common 594918104   780,031 2,074 SH   SOLE   0 0 2,074
Mondelez Common 609207105   51,787 715 SH   SOLE   0 0 715
Motorola Solutions Common 620076307   6,575 21 SH   SOLE   0 0 21
MSCI Inc. Common 55354G100   8,485 15 SH   SOLE   0 0 15
NextEra Energy Common 65339F101   32,800 540 SH   SOLE   0 0 540
Nike Common 654106103   7,166 66 SH   SOLE   0 0 66
Nordson Common 655663102   11,359 43 SH   SOLE   0 0 43
Northann Corp. Common 66373m200   15 10 SH   SOLE   0 0 10
NXP Semiconductors Common N6596X019   5,053 22 SH   SOLE   0 0 22
Oracle Common 68389x105   84,344 800 SH   SOLE   0 0 800
Palo Alto Networks Common 697435105   15,039 51 SH   SOLE   0 0 51
Paychex Common 704326107   26,204 220 SH   SOLE   0 0 220
PepsiCo Common 713448108   8,492 50 SH   SOLE   0 0 50
Pfizer Common 717081103   8,637 300 SH   SOLE   0 0 300
Pioneer Natural Resources Common 723787107   8,545 38 SH   SOLE   0 0 38
Pool Corp. Common 73278L105   30,701 77 SH   SOLE   0 0 77
Procter & Gamble Common 742718109   624,605 4,262 SH   SOLE   0 0 4,262
Prudential Financial Common 744320102   4,356 42 SH   SOLE   0 0 42
Qualcomm Common 747525103   48,596 336 SH   SOLE   0 0 336
S&P Global Common 78409V104   4,405 10 SH   SOLE   0 0 10
ServiceNow Common 81762P102   11,304 16 SH   SOLE   0 0 16
SiteOne Landscape Supply Common 829826103   5,688 35 SH   SOLE   0 0 35
Southern Common 842587107   41,231 588 SH   SOLE   0 0 588
SPDR S&P 1500 Common 78464A805   25,952 444 SH   SOLE   0 0 444
SPDR S&P 500 Common 78462f103   61,790 130 SH   SOLE   0 0 130
Starbucks Common 855244109   257,787 2,685 SH   SOLE   0 0 2,685
Sysco Common 871829107   28,155 385 SH   SOLE   0 0 385
Technology Sector SPDR Common 81369Y803   678,300 3,524 SH   SOLE   0 0 3,524
Teradyne Common 880770102   3,256 30 SH   SOLE   0 0 30
Texas Instruments Common 882508104   19,092 112 SH   SOLE   0 0 112
The Williams Companies Common 969457100   6,653 191 SH   SOLE   0 0 191
TJX Companies Common 872540109   12,195 130 SH   SOLE   0 0 130
TotalEnergies Common F92124100   5,593 83 SH   SOLE   0 0 83
Trane Technologies Common 00BK9ZQ96   97,560 400 SH   SOLE   0 0 400
Ulta Beauty Common 90384S303   6,860 14 SH   SOLE   0 0 14
Union Pacific Common 907818108   36,106 147 SH   SOLE   0 0 147
United Healthcare Common 91324p102   51,594 98 SH   SOLE   0 0 98
UPS Common 911312106   391,031 2,487 SH   SOLE   0 0 2,487
Vanguard Dividend Appreciation Common 921908844   69,864 410 SH   SOLE   0 0 410
Vanguard High Dividend Yield Common 921946406   3,660,492 32,791 SH   SOLE   0 0 32,791
Vanguard Information Technolog Common 92204A702   31,208,804 64,481 SH   SOLE   0 0 64,481
Vanguard Mega Cap Index Common 921910873   19,467 115 SH   SOLE   0 0 115
Vanguard Mid-Cap Value Common 922908512   41,183 284 SH   SOLE   0 0 284
Vanguard S&P 500 Common 922908363   122,741 281 SH   SOLE   0 0 281
Vanguard Total Stock Market Common 922908769   71,166 300 SH   SOLE   0 0 300
Vanguard Value Common 922908744   19,435 130 SH   SOLE   0 0 130
Verizon Common 92343v104   24,128 640 SH   SOLE   0 0 640
VICI Properties Common 925652109   163,927 5,142 SH   SOLE   0 0 5,142
Visa Common 92826c839   61,443 236 SH   SOLE   0 0 236
W.R. Berkley Common 084423102   10,254 145 SH   SOLE   0 0 145
Wal-Mart Common 931142103   9,774 62 SH   SOLE   0 0 62
Waste Management Common 94106l109   409,423 2,286 SH   SOLE   0 0 2,286
Weyerhaeuser Common 962166104   18,532 533 SH   SOLE   0 0 533
WisdomTree US Dividend Growth Common 97717X669   18,835 268 SH   SOLE   0 0 268
Xcel Energy Common 98389B100   12,506 202 SH   SOLE   0 0 202
Zoetis Common 98978V103   9,869 50 SH   SOLE   0 0 50