The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP FIGI (to the nearest dollar) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
Abbott Laboratories Common 002824100   9,685 100 SH   SOLE   0 0 100
AbbVie Common 00287y109   121,186 813 SH   SOLE   0 0 813
Accenture Common G1151C101   63,615 207 SH   SOLE   0 0 207
Adobe Systems Common 00724f101   28,045 55 SH   SOLE   0 0 55
Air Products & Chemicals Common 009158106   9,352 33 SH   SOLE   0 0 33
Alphabet Common 02079k107   239,967 1,820 SH   SOLE   0 0 1,820
Alphabet Common 02079k305   256,486 1,960 SH   SOLE   0 0 1,960
Amazon.com Common 023135106   17,797 140 SH   SOLE   0 0 140
American Electric Power Common 025537101   6,318 84 SH   SOLE   0 0 84
American Express Common 025816109   14,919 100 SH   SOLE   0 0 100
American Intl. Group Common 026874784   12,726 210 SH   SOLE   0 0 210
American Tower Common 03027x100   493 3 SH   SOLE   0 0 3
Amgen Common 031162100   4,300 16 SH   SOLE   0 0 16
ANSYS Inc. Common 03662Q105   5,058 17 SH   SOLE   0 0 17
Apple Common 037833100   225,997 1,320 SH   SOLE   0 0 1,320
Arthur J. Gallagher Common 363576109   36,925 162 SH   SOLE   0 0 162
Aspen Technology Common 045327103   3,677 18 SH   SOLE   0 0 18
AstraZeneca Common 046353108   11,174 165 SH   SOLE   0 0 165
Auto Data Processing Common 053015103   6,736 28 SH   SOLE   0 0 28
Bank of America Common 060505104   135,167 4,937 SH   SOLE   0 0 4,937
Berkshire Hathaway CL B Common 084670702   30,476 87 SH   SOLE   0 0 87
BlackRock Common 09247x101   36,850 57 SH   SOLE   0 0 57
Boeing Common 097023105   51,562 269 SH   SOLE   0 0 269
Brighthouse Financial Common 10922N103   343 7 SH   SOLE   0 0 7
CDW Corp. Common 12514G102   12,106 60 SH   SOLE   0 0 60
Chevron Common 166764100   168,620 1,000 SH   SOLE   0 0 1,000
Chord Energy Common 170404305   11,669 72 SH   SOLE   0 0 72
Cintas Common 172908105   12,025 25 SH   SOLE   0 0 25
Cisco Systems Common 17275R102   26,880 500 SH   SOLE   0 0 500
CME Group Common 12572q105   5,606 28 SH   SOLE   0 0 28
Coca-Cola Common 191216100   119,685 2,138 SH   SOLE   0 0 2,138
Comcast Common 20030n101   115,284 2,600 SH   SOLE   0 0 2,600
ConocoPhillips Common 20825C104   13,657 114 SH   SOLE   0 0 114
Consolidated Edison Common 209115104   49,180 575 SH   SOLE   0 0 575
Cooper Companies Common 216648402   6,678 21 SH   SOLE   0 0 21
Copart Common 217204106   6,894 160 SH   SOLE   0 0 160
Crown Castle Common 22822V101   460 5 SH   SOLE   0 0 5
Disney Common 254687106   8,105 100 SH   SOLE   0 0 100
Dover Common 260003108   7,673 55 SH   SOLE   0 0 55
Duke Energy Common 26441C204   51,456 583 SH   SOLE   0 0 583
Eaton Common G29183103   62,278 292 SH   SOLE   0 0 292
Elevance Health Common 036752103   101,017 232 SH   SOLE   0 0 232
Eli Lilly Common 532457108   230,966 430 SH   SOLE   0 0 430
Exxon Mobil Common 30231g102   37,626 320 SH   SOLE   0 0 320
Fidelity Nasdaq Index Common 315912808   25,371 488 SH   SOLE   0 0 488
First Trust Moderate Buffer - Common 33740F458   380,333 12,400 SH   SOLE   0 0 12,400
Fortune Brands Innovations Common 34964C106   93,240 1,500 SH   SOLE   0 0 1,500
Gartner Common 366651107   24,740 72 SH   SOLE   0 0 72
General Motors Common 37045V100   5,737 174 SH   SOLE   0 0 174
Grainger WW Common 384802104   4,843 7 SH   SOLE   0 0 7
Hartford Financial Services Common 416515104   24,109 340 SH   SOLE   0 0 340
Home Depot Common 437076102   334,793 1,108 SH   SOLE   0 0 1,108
Honeywell International Common 438516106   40,828 221 SH   SOLE   0 0 221
Innovator Buffer - Jan. Common 45782C409   4,004,769 109,000 SH   SOLE   0 0 109,000
Innovator Power Buffer - Jan. Common 45782C508   1,496,054 42,995 SH   SOLE   0 0 42,995
Innovator Power Buffer - Mar. Common 45782c383   1,144,420 34,172 SH   SOLE   0 0 34,172
Innovator Power Buffer - May Common 45782C318   115,128 3,900 SH   SOLE   0 0 3,900
Innovator Power Buffer - Nov. Common 45782C573   95,206,552 2,879,811 SH   SOLE   0 0 2,879,811
Innovator Power Buffer - Sept. Common 45782C656   22,400,744 691,381 SH   SOLE   0 0 691,381
Insight Enterprises Common 45765U103   10,040 69 SH   SOLE   0 0 69
Invesco QQQ Trust Common 73935A104   419,986 1,172 SH   SOLE   0 0 1,172
Invesco S&P 500 Equal Weight Common 46137V357   5,101 36 SH   SOLE   0 0 36
iShares 0-3 Month T-Bond Common 46436E718   121,474,563 1,206,661 SH   SOLE   0 0 1,206,661
iShares Core Dividend Growth Common 46434V621   66,816 1,349 SH   SOLE   0 0 1,349
iShares Edge Min. Vol. USA Common 46429B697   68,471 946 SH   SOLE   0 0 946
iShares Expanded Technology Common 464287549   15,716,388 41,123 SH   SOLE   0 0 41,123
iShares Russell 1000 Growth Common 464287614   226,092 850 SH   SOLE   0 0 850
Jack Henry Common 426281101   5,139 34 SH   SOLE   0 0 34
Johnson & Johnson Common 478160104   60,120 386 SH   SOLE   0 0 386
Lam Research Common 512807108   11,282 18 SH   SOLE   0 0 18
Lennar Common 526057104   44,892 400 SH   SOLE   0 0 400
Lockheed Martin Common 539830109   6,952 17 SH   SOLE   0 0 17
Marathon Petroleum Common 56585A102   27,241 180 SH   SOLE   0 0 180
Marsh & McLennan Common 571748102   18,459 97 SH   SOLE   0 0 97
MasterBrand Common 57638P104   18,225 1,500 SH   SOLE   0 0 1,500
Mastercard Common 57636q104   20,983 53 SH   SOLE   0 0 53
McDonald's Common 580135101   204,693 777 SH   SOLE   0 0 777
Merck Common 58933y105   58,682 570 SH   SOLE   0 0 570
MetLife Common 59156R108   5,284 84 SH   SOLE   0 0 84
Microsoft Common 594918104   538,774 1,706 SH   SOLE   0 0 1,706
Mondelez Common 609207105   49,621 715 SH   SOLE   0 0 715
Motorola Solutions Common 620076307   5,717 21 SH   SOLE   0 0 21
MSCI Inc. Common 55354G100   7,696 15 SH   SOLE   0 0 15
NextEra Energy Common 65339F101   7,448 130 SH   SOLE   0 0 130
Nike Common 654106103   6,311 66 SH   SOLE   0 0 66
Nordson Common 655663102   9,596 43 SH   SOLE   0 0 43
NXP Semiconductors Common N6596X019   4,398 22 SH   SOLE   0 0 22
Oracle Common 68389x105   84,736 800 SH   SOLE   0 0 800
Organon Common 68622V106   521 30 SH   SOLE   0 0 30
Palo Alto Networks Common 697435105   11,956 51 SH   SOLE   0 0 51
Paychex Common 704326107   25,373 220 SH   SOLE   0 0 220
Pfizer Common 717081103   9,951 300 SH   SOLE   0 0 300
Pioneer Natural Resources Common 723787107   8,723 38 SH   SOLE   0 0 38
Pool Corp. Common 73278L105   7,834 22 SH   SOLE   0 0 22
Procter & Gamble Common 742718109   598,144 4,101 SH   SOLE   0 0 4,101
Prudential Financial Common 744320102   3,985 42 SH   SOLE   0 0 42
Public Storage Common 74460D109   527 2 SH   SOLE   0 0 2
Qualcomm Common 747525103   37,316 336 SH   SOLE   0 0 336
S&P Global Common 78409V104   3,654 10 SH   SOLE   0 0 10
ServiceNow Common 81762P102   8,943 16 SH   SOLE   0 0 16
SiteOne Landscape Supply Common 829826103   5,721 35 SH   SOLE   0 0 35
Southern Common 842587107   38,055 588 SH   SOLE   0 0 588
SPDR S&P 1500 Common 78464A805   23,306 444 SH   SOLE   0 0 444
SPDR S&P 500 Common 78462f103   21,374 50 SH   SOLE   0 0 50
Starbucks Common 855244109   245,060 2,685 SH   SOLE   0 0 2,685
Sysco Common 871829107   25,429 385 SH   SOLE   0 0 385
Technology Sector SPDR Common 81369Y803   577,689 3,524 SH   SOLE   0 0 3,524
Teradyne Common 880770102   3,014 30 SH   SOLE   0 0 30
Texas Instruments Common 882508104   17,809 112 SH   SOLE   0 0 112
The Williams Companies Common 969457100   6,435 191 SH   SOLE   0 0 191
TotalEnergies Common F92124100   5,458 83 SH   SOLE   0 0 83
Trane Technologies Common 00BK9ZQ96   81,164 400 SH   SOLE   0 0 400
Ulta Beauty Common 90384S303   5,592 14 SH   SOLE   0 0 14
United Healthcare Common 91324p102   30,756 61 SH   SOLE   0 0 61
UPS Common 911312106   387,649 2,487 SH   SOLE   0 0 2,487
Vanguard Dividend Appreciation Common 921908844   63,706 410 SH   SOLE   0 0 410
Vanguard High Dividend Yield Common 921946406   3,435,007 33,246 SH   SOLE   0 0 33,246
Vanguard Information Technolog Common 92204A702   27,407,879 66,059 SH   SOLE   0 0 66,059
Vanguard Mega Cap Index Common 921910873   17,465 115 SH   SOLE   0 0 115
Vanguard S&P 500 Common 922908363   110,349 281 SH   SOLE   0 0 281
Vanguard Total Stock Mkt. Common 922908769   63,723 300 SH   SOLE   0 0 300
Vanguard Value Common 922908744   17,931 130 SH   SOLE   0 0 130
Verizon Common 92343v104   20,742 640 SH   SOLE   0 0 640
VICI Properties Common 925652109   149,632 5,142 SH   SOLE   0 0 5,142
Visa Common 92826c839   32,661 142 SH   SOLE   0 0 142
W.R. Berkley Common 084423102   9,206 145 SH   SOLE   0 0 145
Waste Management Common 94106l109   348,478 2,286 SH   SOLE   0 0 2,286
Weyerhaeuser Common 962166104   16,342 533 SH   SOLE   0 0 533
WisdomTree US Dividend Growth Common 97717X669   17,015 268 SH   SOLE   0 0 268
Xcel Energy Common 98389B100   11,558 202 SH   SOLE   0 0 202
Zoetis Common 98978V103   8,699 50 SH   SOLE   0 0 50