The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP FIGI (to the nearest dollar) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
Abbott Laboratories Common 002824100   10,979 100 SH   SOLE   0 0 100
AbbVie Common 00287y109   131,389 813 SH   SOLE   0 0 813
Accenture Common G1151C101   55,272 207 SH   SOLE   0 0 207
Adobe Systems Common 00724f101   18,509 55 SH   SOLE   0 0 55
Air Products & Chemicals Common 009158106   10,173 33 SH   SOLE   0 0 33
Alphabet Common 02079k107   159,714 1,800 SH   SOLE   0 0 1,800
Alphabet Common 02079k305   169,402 1,920 SH   SOLE   0 0 1,920
Amazon.com Common 023135106   11,760 140 SH   SOLE   0 0 140
American Electric Power Common 025537101   7,976 84 SH   SOLE   0 0 84
American Express Common 025816109   30,732 208 SH   SOLE   0 0 208
American Intl. Group Common 026874784   13,280 210 SH   SOLE   0 0 210
American Tower Common 03027x100   636 3 SH   SOLE   0 0 3
Amgen Common 031162100   4,202 16 SH   SOLE   0 0 16
ANSYS Inc. Common 03662Q105   4,107 17 SH   SOLE   0 0 17
Apple Common 037833100   171,767 1,322 SH   SOLE   0 0 1,322
Arthur J. Gallagher Common 363576109   30,543 162 SH   SOLE   0 0 162
ASML Holding Common N07059202   5,464 10 SH   SOLE   0 0 10
Aspen Technology Common 045327103   3,697 18 SH   SOLE   0 0 18
AstraZeneca Common 046353108   11,187 165 SH   SOLE   0 0 165
Auto Data Processing Common 053015103   6,688 28 SH   SOLE   0 0 28
Bank of America Common 060505104   163,504 4,937 SH   SOLE   0 0 4,937
Berkshire Hathaway CL B Common 084670702   16,681 54 SH   SOLE   0 0 54
BlackRock Common 09247x101   40,392 57 SH   SOLE   0 0 57
Boeing Common 097023105   51,242 269 SH   SOLE   0 0 269
Brighthouse Financial Common 10922N103   359 7 SH   SOLE   0 0 7
Caterpillar Common 149123101   9,582 40 SH   SOLE   0 0 40
CDW Corp. Common 12514G102   10,715 60 SH   SOLE   0 0 60
Charles River Labs Common 159864107   4,358 20 SH   SOLE   0 0 20
Charles Schwab Common 808513105   11,407 137 SH   SOLE   0 0 137
Chevron Common 166764100   194,208 1,082 SH   SOLE   0 0 1,082
Chord Energy Common 170404305   9,850 72 SH   SOLE   0 0 72
Cincinnati Financial Common 172062101   19,454 190 SH   SOLE   0 0 190
Cintas Common 172908105   11,291 25 SH   SOLE   0 0 25
Cisco Systems Common 17275R102   23,820 500 SH   SOLE   0 0 500
CME Group Common 12572q105   4,708 28 SH   SOLE   0 0 28
Coca-Cola Common 191216100   147,575 2,320 SH   SOLE   0 0 2,320
Comcast Common 20030n101   90,922 2,600 SH   SOLE   0 0 2,600
ConocoPhillips Common 20825C104   13,452 114 SH   SOLE   0 0 114
Consolidated Edison Common 209115104   54,803 575 SH   SOLE   0 0 575
Cooper Companies Common 216648402   6,944 21 SH   SOLE   0 0 21
Copart Common 217204106   4,871 80 SH   SOLE   0 0 80
Costco Common 22160k105   10,956 24 SH   SOLE   0 0 24
Crown Castle Common 22822V101   678 5 SH   SOLE   0 0 5
CVS Health Corp. Common 126650100   28,889 310 SH   SOLE   0 0 310
Disney Common 254687106   8,688 100 SH   SOLE   0 0 100
Dover Common 260003108   7,448 55 SH   SOLE   0 0 55
Duke Energy Common 26441C204   60,043 583 SH   SOLE   0 0 583
Eaton Common G29183103   45,829 292 SH   SOLE   0 0 292
Elevance Health Common 036752103   119,009 232 SH   SOLE   0 0 232
Eli Lilly Common 532457108   157,311 430 SH   SOLE   0 0 430
Exxon Mobil Common 30231g102   35,296 320 SH   SOLE   0 0 320
Fifth Third Bancorp Common 316773100   18,866 575 SH   SOLE   0 0 575
Fortune Brands Innovations Common 34964C106   85,665 1,500 SH   SOLE   0 0 1,500
Gartner Common 366651107   24,202 72 SH   SOLE   0 0 72
General Motors Common 37045V100   5,853 174 SH   SOLE   0 0 174
Grainger WW Common 384802104   3,894 7 SH   SOLE   0 0 7
Hartford Financial Services Common 416515104   25,782 340 SH   SOLE   0 0 340
Home Depot Common 437076102   349,973 1,108 SH   SOLE   0 0 1,108
Honeywell International Common 438516106   56,361 263 SH   SOLE   0 0 263
Innovator Buffer - Jan. Common 45782C409   3,605,325 109,120 SH   SOLE   0 0 109,120
Innovator Power Buffer - Dec. Common 45782C540   6,235,771 208,624 SH   SOLE   0 0 208,624
Innovator Power Buffer - Jan. Common 45782C508   1,276,155 40,500 SH   SOLE   0 0 40,500
Innovator Power Buffer - Nov. Common 45782C573   168,716,785 5,588,499 SH   SOLE   0 0 5,588,499
Innovator Power Buffer - Sept. Common 45782C656   42,768,149 1,462,029 SH   SOLE   0 0 1,462,029
Insight Enterprises Common 45765U103   6,919 69 SH   SOLE   0 0 69
Intel Common 458140100   10,572 400 SH   SOLE   0 0 400
Invesco QQQ Trust Common 73935A104   320,310 1,203 SH   SOLE   0 0 1,203
Invesco S&P 500 Equal Weight Common 46137V357   5,085 36 SH   SOLE   0 0 36
Invesco S&P 500 Top 50 Common 46137V233   6,348 23 SH   SOLE   0 0 23
iShares Core Dividend Growth Common 46434V621   67,450 1,349 SH   SOLE   0 0 1,349
iShares Edge Min. Vol. USA Common 46429B697   68,207 946 SH   SOLE   0 0 946
iShares Expanded Technology Common 464287549   11,690,840 41,753 SH   SOLE   0 0 41,753
iShares Global Energy Common 464287341   4,016 103 SH   SOLE   0 0 103
iShares Russell 1000 Growth Common 464287614   182,104 850 SH   SOLE   0 0 850
Jack Henry Common 426281101   5,969 34 SH   SOLE   0 0 34
Johnson & Johnson Common 478160104   68,187 386 SH   SOLE   0 0 386
JPMorgan Chase Common 46625h100   61,954 462 SH   SOLE   0 0 462
Lam Research Common 512807108   13,029 31 SH   SOLE   0 0 31
Lennar Common 526057104   36,200 400 SH   SOLE   0 0 400
Lockheed Martin Common 539830109   8,270 17 SH   SOLE   0 0 17
Lowe's Common 548661107   16,935 85 SH   SOLE   0 0 85
LVMH Common 502441306   9,272 64 SH   SOLE   0 0 64
Marathon Petroleum Common 56585A102   20,950 180 SH   SOLE   0 0 180
Marsh & McLennan Common 571748102   16,052 97 SH   SOLE   0 0 97
MasterBrand Common 57638P104   11,325 1,500 SH   SOLE   0 0 1,500
Mastercard Common 57636q104   18,430 53 SH   SOLE   0 0 53
McDonald's Common 580135101   204,763 777 SH   SOLE   0 0 777
Merck Common 58933y105   63,242 570 SH   SOLE   0 0 570
MetLife Common 59156R108   39,080 540 SH   SOLE   0 0 540
Microsoft Common 594918104   637,041 2,656 SH   SOLE   0 0 2,656
Mid-America Apartments Common 59522J103   25,903 165 SH   SOLE   0 0 165
Mondelez Common 609207105   47,655 715 SH   SOLE   0 0 715
Morgan Stanley Common 617446448   14,198 167 SH   SOLE   0 0 167
Motorola Solutions Common 620076307   5,412 21 SH   SOLE   0 0 21
MSCI Inc. Common 55354G100   6,978 15 SH   SOLE   0 0 15
NextEra Energy Common 65339F101   10,868 130 SH   SOLE   0 0 130
Nike Common 654106103   7,723 66 SH   SOLE   0 0 66
Nordson Common 655663102   10,222 43 SH   SOLE   0 0 43
Novo Nordisk Common K7314N152   28,963 214 SH   SOLE   0 0 214
NXP Semiconductors Common N6596X019   3,477 22 SH   SOLE   0 0 22
Oracle Common 68389x105   65,392 800 SH   SOLE   0 0 800
Organon Common 68622V106   838 30 SH   SOLE   0 0 30
Palo Alto Networks Common 697435105   7,117 51 SH   SOLE   0 0 51
Paychex Common 704326107   25,423 220 SH   SOLE   0 0 220
Pfizer Common 717081103   32,025 625 SH   SOLE   0 0 625
Philip Morris International Common 718172109   19,736 195 SH   SOLE   0 0 195
Pioneer Natural Resources Common 723787107   8,679 38 SH   SOLE   0 0 38
Pool Corp. Common 73278L105   6,651 22 SH   SOLE   0 0 22
Procter & Gamble Common 742718109   618,548 4,081 SH   SOLE   0 0 4,081
Prologis Common 74340W103   21,757 193 SH   SOLE   0 0 193
ProShares Ultra Dow 3x Common 74347X823   3,481,380 61,400 SH   SOLE   0 0 61,400
Prudential Financial Common 744320102   4,177 42 SH   SOLE   0 0 42
Public Storage Common 74460D109   560 2 SH   SOLE   0 0 2
Qualcomm Common 747525103   55,080 501 SH   SOLE   0 0 501
Raytheon Technologies Common 780259206   26,138 259 SH   SOLE   0 0 259
Royal Dutch Shell Common 780259206   4,556 80 SH   SOLE   0 0 80
S&P Global Common 78409V104   3,349 10 SH   SOLE   0 0 10
Schlumberger Common 806857108   5,132 96 SH   SOLE   0 0 96
ServiceNow Common 81762P102   6,212 16 SH   SOLE   0 0 16
SiteOne Landscape Supply Common 829826103   4,106 35 SH   SOLE   0 0 35
Southern Common 842587107   41,989 588 SH   SOLE   0 0 588
SPDR S&P 1500 Common 78464A805   19,720 417 SH   SOLE   0 0 417
SPDR S&P 500 Common 78462f103   19,122 50 SH   SOLE   0 0 50
Starbucks Common 855244109   266,352 2,685 SH   SOLE   0 0 2,685
Stryker Common 863667101   15,892 65 SH   SOLE   0 0 65
Sysco Common 871829107   29,433 385 SH   SOLE   0 0 385
Target Common 87612E106   6,707 45 SH   SOLE   0 0 45
Technology Sector SPDR Common 81369Y803   438,527 3,524 SH   SOLE   0 0 3,524
Teradyne Common 880770102   2,621 30 SH   SOLE   0 0 30
Texas Instruments Common 882508104   18,505 112 SH   SOLE   0 0 112
The Williams Companies Common 969457100   6,284 191 SH   SOLE   0 0 191
TotalEnergies Common F92124100   5,153 83 SH   SOLE   0 0 83
Trane Technologies Common 00BK9ZQ96   67,236 400 SH   SOLE   0 0 400
Ulta Beauty Common 90384S303   6,567 14 SH   SOLE   0 0 14
Union Pacific Common 907818108   10,768 52 SH   SOLE   0 0 52
United Healthcare Common 91324p102   32,341 61 SH   SOLE   0 0 61
UPS Common 911312106   432,340 2,487 SH   SOLE   0 0 2,487
Vanguard Dividend Appreciation Common 921908844   1,822 12 SH   SOLE   0 0 12
Vanguard Financials Common 92204A405   16,298 197 SH   SOLE   0 0 197
Vanguard High Dividend Yield Common 921946406   3,597,581 33,246 SH   SOLE   0 0 33,246
Vanguard Information Technolog Common 92204A702   21,482,239 67,256 SH   SOLE   0 0 67,256
Vanguard S&P 500 Common 922908363   40,053 114 SH   SOLE   0 0 114
Verizon Common 92343v104   25,216 640 SH   SOLE   0 0 640
VICI Properties Common 925652109   166,601 5,142 SH   SOLE   0 0 5,142
Visa Common 92826c839   29,502 142 SH   SOLE   0 0 142
W.R. Berkley Common 084423102   10,523 145 SH   SOLE   0 0 145
Waste Management Common 94106l109   358,628 2,286 SH   SOLE   0 0 2,286
Wells Fargo Common 949746101   15,071 365 SH   SOLE   0 0 365
Weyerhaeuser Common 962166104   16,523 533 SH   SOLE   0 0 533
Xcel Energy Common 98389B100   14,162 202 SH   SOLE   0 0 202
Zoetis Common 98978V103   7,328 50 SH   SOLE   0 0 50