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Information about Segments and Geographic Areas
6 Months Ended
Jun. 30, 2025
Segment Reporting [Abstract]  
Information about Segments and Geographic Areas Information about Segments and Geographic Areas
We report our segment results as Google Services, Google Cloud, and Other Bets:
Google Services includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. Google Services generates revenues primarily from advertising; fees received for consumer subscription-based products such as YouTube TV, YouTube Music and Premium, and NFL Sunday Ticket, as well as Google One; the sale of apps and in-app purchases; and devices.
Google Cloud includes infrastructure and platform services, applications, and other services for enterprise customers. Google Cloud generates revenues primarily from consumption-based fees and subscriptions received for Google Cloud Platform services, Google Workspace communication and collaboration tools, and other enterprise services.
Other Bets is a combination of multiple operating segments that are not individually material. Revenues from Other Bets are generated primarily from the sale of autonomous transportation services, healthcare-related services and internet services.
Revenues, certain costs, such as costs associated with content and traffic acquisition, certain engineering activities, and devices, as well as certain operating expenses are directly attributable to our segments. Due to the integrated nature of Alphabet, other costs and expenses, such as technical infrastructure and office facilities, are managed centrally at a consolidated level. These costs, including the associated depreciation, are allocated to operating segments as a service cost generally based on usage, headcount, or revenue.
Certain costs are not allocated to our segments because they represent Alphabet-level activities. These costs primarily include certain AI-focused shared R&D activities, including development costs of our general AI models; corporate initiatives such as our philanthropic activities; corporate shared costs such as certain finance, human resource, and legal costs, including certain fines and settlements. Charges associated with employee severance and office space reductions are also not allocated to our segments. Additionally, hedging gains (losses) related to revenue are not allocated to our segments.
Our Chief Operating Decision Maker (CODM) is our Chief Executive Officer, Sundar Pichai. Our CODM uses segment operating income (loss) to allocate resources to our segments in our annual planning process and to assess the performance of our segments, primarily by monitoring actual results versus the annual plan. Our operating segments are not evaluated using asset information.
The following table presents revenue, profitability, and expense information about our segments (in millions):
 Three Months EndedSix Months Ended
June 30,June 30,
 2024202520242025
Revenues:
Google Services$73,928 $82,543 $144,326 $159,807 
Google Cloud10,347 13,624 19,921 25,884 
Other Bets365 373 860 823 
Hedging gains (losses)102 (112)174 148 
Total revenues$84,742 $96,428 $165,281 $186,662 
Operating income (loss):
Google Services$29,674 $33,063 $57,571 $65,745 
Google Cloud1,172 2,826 2,072 5,003 
Other Bets(1,134)(1,246)(2,154)(2,472)
Alphabet-level activities
(2,287)(3,372)(4,592)(6,399)
Total income from operations$27,425 $31,271 $52,897 $61,877 
Supplemental information about segment expenses:
Google Services:
Employee compensation expenses
$11,240 $11,306 $22,751 $22,643 
Other costs and expenses
33,014 38,174 64,004 71,419 
Total Google Services costs and expenses
$44,254 $49,480 $86,755 $94,062 
Google Cloud:
Employee compensation expenses
$5,175 $5,517 $10,332 $10,929 
Other costs and expenses
4,000 5,281 7,517 9,952 
Total Google Cloud costs and expenses
$9,175 $10,798 $17,849 $20,881 
Google Services and Google Cloud employee compensation expenses include the costs associated with direct and allocated employees. Google Services and Google Cloud other costs and expenses primarily include direct costs, such as advertising and promotional activities and third party services fees as well as allocated costs, such as technical infrastructure and office facilities usage costs. Additionally, Google Services other costs and expenses include content and traffic acquisition costs and device costs.
See Note 2 for information relating to revenues by geography.
The following table presents long-lived assets by geographic area, which includes property and equipment, net and operating lease assets (in millions):
As of
December 31, 2024
As of
June 30, 2025
Long-lived assets:
United States$138,993 $160,877 
International45,631 56,609 
Total long-lived assets$184,624 $217,486