Consolidated Statements of Operations - USD ($)	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023
Sales, net	$ 43,295,137	$ 34,224,198
Cost of goods sold	(25,607,556)	(23,910,921)
Gross profit	17,687,581	10,313,277
General and administrative
Salaries, wages, and benefits	4,367,976	4,203,613
Other general and administrative	4,931,033	5,589,747
Total general and administrative expenses	9,299,009	9,793,360
Sales and marketing
Marketing and advertising	6,484,611	7,600,859
Selling	3,825,992	3,332,872
Related party marketing agreements	251,061	285,172
Total sales and marketing expenses	10,561,664	11,218,903
Total operating expenses	19,860,673	21,012,263
Operating loss	(2,173,092)	(10,698,986)
Nonoperating Income (Expense)	413,255	551,064
Loss before income taxes	(1,759,837)	(10,147,922)
Income tax expense	(60,324)	(15,195)
Net loss	$ (1,820,161)	$ (10,163,117)
Net loss per share:
Net loss per share, basic and diluted (in dollars per share)	$ (0.18)	$ (1.09)
Weighted average shares outstanding - basic and diluted (in shares)	9,946,733	9,297,226