CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Net Income (Loss) Available to Common Stockholders, Basic [Abstract]
Sales, net	$ 8,674,006	$ 9,180,586	$ 18,014,019	$ 16,577,479
Cost of goods sold	(7,096,068)	(6,998,695)	(14,486,271)	(12,558,194)
Gross profit	1,577,938	2,181,891	3,527,748	4,019,285
General and administrative
Salaries, wages and benefits	1,407,054	1,032,424	3,059,065	2,253,181
Stock-based compensation	(259,474)	955,369	(313,969)	1,854,604
Professional fees	562,106	609,448	1,272,231	953,070
Insurance expense	501,079	500,821	1,113,013	1,023,221
Impairment of goodwill	0	0	6,486,000	0
Impairment of long-lived intangible assets	0	0	1,540,000	0
Impairment of fixed assets held-for-sale	100,426		100,426
Gain on sale of land held-for-sale	(573,818)	0	(573,818)	0
Other expense	898,152	1,064,849	1,781,221	1,722,229
Total general and administrative expenses	2,635,525	4,162,911	14,464,169	7,806,305
Research and product development
Total research and product development expenses	116,467	374,852	220,300	615,539
Sales and marketing
Salaries, wages and benefits	722,443	630,328	1,457,468	1,264,079
Stock-based compensation	37,849	55,706	96,084	97,095
Advertising	1,567,465	1,697,860	3,359,202	3,359,504
General marketing	1,096,025	1,247,294	2,158,670	1,948,158
Other expense	329,220	290,104	653,218	550,175
Total sales and marketing expenses	3,753,002	3,921,292	7,724,642	7,219,011
Total expenses	6,504,994	8,459,055	22,409,111	15,640,855
Operating loss	(4,927,056)	(6,277,164)	(18,881,363)	(11,621,570)
Other income
Interest and dividend income	5,771	11,623	10,679	25,525
Rental income	16,765	0	16,765	0
Loss on sale of available-for-sale debt securities	0	0	(182,310)	0
Other expense	0	0	(1,919)	0
Total other income (expense)	22,536	11,623	(156,785)	25,525
Loss before income taxes	(4,904,520)	(6,265,541)	(19,038,148)	(11,596,045)
Income tax expense	0	(36,718)	(5,774)	(36,718)
Net loss	$ (4,904,520)	$ (6,302,259)	$ (19,043,922)	$ (11,632,763)
Earnings Per Share [Abstract]
Basic	$ (0.54)	$ (0.70)	$ (2.09)	$ (1.30)
Diluted	$ (0.54)	$ (0.70)	$ (2.09)	$ (1.30)
Weighted-average shares of common stock outstanding used in computing net loss per share of common stock, basic	9,132,632	8,967,797	9,114,527	8,931,736
Weighted-average shares of common stock outstanding used in computing net loss per share of common stock, diluted	9,132,632	8,967,797	9,114,527	8,931,736