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        <credentials>
          <cik>0001648711</cik>
          <ccc>XXXXXXXX</ccc>
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      <periodOfReport>12-31-2025</periodOfReport>
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      <reportCalendarOrQuarter>12-31-2025</reportCalendarOrQuarter>
      <filingManager>
        <name>Baird Financial Group, Inc.</name>
        <address>
          <com:street1>777 E. WISCONSIN AVENUE</com:street1>
          <com:city>MILWAUKEE</com:city>
          <com:stateOrCountry>WI</com:stateOrCountry>
          <com:zipCode>53202</com:zipCode>
        </address>
      </filingManager>
      <reportType>13F HOLDINGS REPORT</reportType>
      <form13FFileNumber>028-16981</form13FFileNumber>
      <provideInfoForInstruction5>Y</provideInfoForInstruction5>
      <additionalInformation>Baird Financial Group, Inc. ("BFG") is making this 13F filing as the parent holding company of Robert W. Baird &amp; Co. Incorporated, Strategas Asset Management, LLC ("SAM"), Baird Trust Company, and Baird Financial Corporation and with respect to certain securities over which SAM and Vident Advisory, LLC have shared investment discretion. The characterization of shared investment discretion with parent holding companies is made solely as a consequence of SEC interpretations regarding control through share ownership. BFG expressly disclaims investment discretion and beneficial ownership of all reported securities.</additionalInformation>
    </coverPage>
    <signatureBlock>
      <name>Paul Schultz</name>
      <title>Secretary</title>
      <phone>414-298-2655</phone>
      <signature>Paul Schultz</signature>
      <city>Milwaukee</city>
      <stateOrCountry>WI</stateOrCountry>
      <signatureDate>02-13-2026</signatureDate>
    </signatureBlock>
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      <tableEntryTotal>3138</tableEntryTotal>
      <tableValueTotal>64152069881</tableValueTotal>
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            <name>Robert W. Baird &amp; Co. Inc</name>
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            <name>BAIRD FINANCIAL CORP</name>
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            <name>Strategas Asset Management, LLC</name>
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          <sequenceNumber>4</sequenceNumber>
          <otherManager>
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            <form13FFileNumber>028-13162</form13FFileNumber>
            <name>BAIRD TRUST Co</name>
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          <otherManager>
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            <form13FFileNumber>028-19675</form13FFileNumber>
            <crdNumber>000286622</crdNumber>
            <secFileNumber>801-114538</secFileNumber>
            <name>Vident Advisory, LLC</name>
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