The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

Washington, D.C. 20549


OMB Number:3235-0006
Expires:Oct 31, 2018
Estimated average burden
hours per response:23.8

Report for the Calendar Year or Quarter Ended:03-31-2021
Check here if Amendment  Amendment Number:
This Amendment (Check only one.):  is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name:Baird Financial Group, Inc.
Form 13F File Number:028-16981

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name:Paul Schultz
Signature, Place, and Date of Signing:
Paul SchultzMilwaukeeWI05-13-2021
[Signature][City, State][Date]
Baird Financial Group, Inc. ("BFG") is making this 13F filing as the parent holding company of Robert W. Baird & Co. Incorporated, Strategas Asset Management, LLC, Hilliard Lyons Trust Company, LLC and Baird Financial Corporation. The characterization of shared investment discretion with parent holding companies is made solely as a consequence of SEC interpretations regarding control through share ownership. BFG is also including in this 13F filing a notice report for RiverFront Investment Group, LLC ("RiverFront"), an affiliated institutional investment management firm; however, BFG expressly disclaims investment discretion and beneficial ownership of all reported securities of RiverFront.
Report Type (Check only one.):
  13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
X13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
Form 13F File NumberName
028-13577RiverFront Investment Group, LLC
Form 13F Summary Page
Report Summary:
Number of Other Included Managers:4
Form 13F Information Table Entry Total:2,355
Form 13F Information Table Value Total:35,655,435
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No.Form 13F File NumberName
1028-01911BAIRD ROBERT W & CO INC /WI/
2 Baird Financial Corporation
3 Strategas Asset Management, LLC
4028-13162Hilliard Lyons Trust Company, LLC