Condensed Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2024	Sep. 30, 2023	Sep. 30, 2024	Sep. 30, 2023
Income Statement [Abstract]
Revenue	$ 2,337,786	$ 3,345,552	$ 9,637,016	$ 11,418,222
Cost of goods sold	2,835,763	3,095,418	9,263,015	8,869,432
Gross margin	(497,977)	250,134	374,001	2,548,790
Expenses:
Consulting/payroll and other costs	478,371	1,039,273	1,475,450	2,915,377
Compensation expense – officers – related party	(425,000)
Compensation expense – officers – deferred comp – related party	(1,985,936)		492,189
Rental expense, warehousing, outlet expense	103,562	230,226	335,743	732,360
Product development costs	277,483	20,326	713,883	36,821
Marketing and brand development costs	624,509	517,345	1,189,219	942,687
Administrative and other	1,414,889	1,347,181	3,323,566	2,542,181
Depreciation and amortization expense	54,817	24,895	109,813	79,260
Total operating expenses	542,695	3,179,246	7,639,863	7,248,686
Operating loss	(1,040,672)	(2,929,112)	(7,265,862)	(4,699,896)
Other Income (Expense)
Interest expense	(649,216)	(95,330)	(2,128,357)	(250,877)
Interest expense – pre-emptive rights release
Interest income	348	3,203	1,059	3,203
Employee retention credit funds, net of costs to collect				1,107,672
Gain/(loss) on sale of equipment	4,088		3,426	1,400
Tangible asset valuation adjustment
Impairment adjustment – goodwill
Gain/(loss) on settlement of debt instrument	(62,505)		(312,505)
Gain on settlement of liability		227,569		227,569
Net loss before income tax provision	(1,747,957)	(2,793,670)	(9,702,239)	(3,610,929)
Provision for income tax
Net loss	$ (1,747,957)	$ (2,793,670)	$ (9,702,239)	$ (3,610,929)
Basic loss per share	$ (0.67)	$ (0.95)	$ (1.48)	$ (2.50)
Diluted loss per share	$ (0.67)	$ (0.95)	$ (1.48)	$ (2.50)
Weighted average common shares outstanding - basic	2,594,057	2,930,700	6,550,790	1,442,600
Weighted average common shares outstanding - diluted	2,594,057	2,930,700	6,550,790	1,442,600