Condensed Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Income Statement [Abstract]
Revenue	$ 3,255,393	$ 3,670,571	$ 7,299,230	$ 8,072,670
Cost of goods sold	3,224,738	2,982,688	6,427,252	5,774,014
Gross margin	30,655	687,883	871,978	2,298,656
Expenses:
Consulting/payroll and other costs	445,166	828,520	997,079	1,684,846
Compensation expense – officers – related party	212,500	102,985	425,000	191,258
Compensation expense – officers – deferred comp – related party	1,344,125		2,478,125
Rental expense, warehousing, outlet expense	80,515	275,474	232,181	502,134
Product development costs	337,771		436,400	16,495
Marketing and brand development costs	299,655	172,617	564,710	425,342
Administrative and other	1,228,163	833,851	1,908,677	1,195,000
Depreciation and amortization expense	30,681	25,275	54,996	54,365
Operating expense	3,978,576	2,238,722	7,097,168	4,069,440
Operating income (loss)	(3,947,921)	(1,550,839)	(6,225,190)	(1,770,784)
Other Income (Expense)
Interest expense, net	(1,055,282)	(148,437)	(1,479,141)	(155,547)
Interest income	199		711
Employee retention credit funds, net of costs to collect		1,107,672		1,107,672
Gain/(loss) on settlement of debt instrument	(250,000)		(250,000)
Gain/(loss) on sale of equipment		1,400	(662)	1,400
Nonoperating income (expense)	(1,305,083)	960,635	(1,729,092)	953,525
Net income (loss) before income tax provision	(5,253,004)	(590,204)	(7,954,282)	(817,259)
Provision for income tax
Net income (loss)	$ (5,253,004)	$ (590,204)	$ (7,954,282)	$ (817,259)
Basic income (loss) per share	$ (0.89)	$ (0.87)	$ (1.35)	$ (1.21)
Diluted income (loss) per share	$ (0.89)	$ (0.87)	$ (1.35)	$ (1.21)
Weighted average common shares outstanding - basic	5,879,920	679,000	5,879,920	678,000
Weighted average common shares outstanding - diluted	5,879,920	679,000	5,879,920	678,000