10-Q/A

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q/A

(Mark One)

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

for the quarterly period ended June 30, 2019

OR

[   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

for the transition period from ___ to ___

Commission file number 000-55728

AMERICAN REBEL HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

Nevada	47-3892903
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

718 Thompson Lane, Suite 108-199, Nashville, Tennessee	37204
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code: (833) 267-3235

N/A

(Former name, former address and former fiscal year, if changed since last report)

Copies of communications to:

Anthony N. DeMint, Esq.

DeMint Law, PLLC

3753 Howard Hughes Parkway

Second Floor, Suite 314

Las Vegas, Nevada 89169

(702) 714-0889

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [   ] No [X]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [   ] No [X]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	[   ]	Accelerated filer	[   ]
Non-accelerated filer	[   ] (Do not check if a smaller reporting company)	Smaller reporting company	[   ]
		Emerging growth company	[X]

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [   ]

Indicate by check mark whether the registrant is a shell company (as defined in rule 12b-2 of the Exchange Act). Yes [   ] No [X]

The number of shares of the registrant’s common stock outstanding as of September 30, 2019 was 41,412,058 shares.

EXPLANATORY NOTE

American Rebel Holdings, Inc. is filing this Amendment No. 1 to its Quarterly Report on Form 10-Q for the quarter ended June 30, 2019 (the “Form 10-Q”), which was filed with the Securities and Exchange Commission on September 30, 2019, to submit the Interactive Data File (as defined in Rule 11 of Regulation S-T) for that fiscal quarter as Exhibit 101 to the Form 10-Q in accordance with Rule 405 of Regulation S-T. Exhibit 101 was omitted from the Form 10-Q in accordance with the 30-day grace period provided under Rule 405(a)(2)(ii) of Regulation S-T.

Except as set forth above, this Form 10-Q/A does not modify or update any of the disclosure in the Form 10-Q. This Form 10-Q/A speaks as of the time of filing of the Form 10-Q, does not reflect events that may have occurred subsequent to such filing, and does not modify or update in any way disclosure made in the Form 10-Q.

Item 6 – Exhibits

American Rebel Holdings, Inc. includes by reference the following exhibits:

101.INS	XBRL Instance Document**
101.SCH	XBRL Taxonomy Extension Schema**
101.CAL	XBRL Taxonomy Extension Calculation Linkbase**
101.DEF	XBRL Taxonomy Extension Definition Linkbase**
101.LAB	XBRL Taxonomy Extension Labels Linkbase**
101.PRE	XBRL Taxonomy Extension Presentation Linkbase**

** The XBRL related information in Exhibit 101 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to liability of that section and shall not be incorporated by reference into any filing or other document pursuant to the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing or document.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Dated: October 3, 2019

AMERICAN REBEL HOLDINGS, INC.

(Registrant)

By: /s/ Charles A. Ross, Jr.

By: Charles A. Ross, Jr.,

President, CEO, Principal Executive Officer,

Treasurer, Chairman, CFO, Principal Financial Officer

and Principal Accounting Officer

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Note 1 - Summary of Significant Accounting Policies: Nature of operations (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Nature of operations

Nature of operations

The Company is developing branded products in the self-defense and patriotic product areas that are promoted and sold using personal appearance, music, Internet and television avenues.  The Company’s products will be under the American Rebel Brand and imprinted.

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Note 1 - Summary of Significant Accounting Policies: Cash and cash equivalents (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Cash and cash equivalents

Cash and cash equivalents

For the purpose of the statements of cash flows, all highly liquid investments with an original maturity of three months or less are considered to be cash equivalents. The carrying value of these investments approximates fair value.

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Note 1 - Summary of Significant Accounting Policies: Advertising costs (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Advertising costs

Advertising costs

Advertising costs are expensed as incurred; Marketing costs incurred were $175,311 and $172,021 for the three-month periods ended June 30, 2019 and 2018, respectively, and $354,471 and $395,175, respectively, for the six month periods then ended.

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Note 8 - Notes Payable - Working Capital (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2019	Jun. 30, 2018	Jun. 30, 2019	Jun. 30, 2018	Dec. 31, 2018
Common Stock, Shares, Issued	30,312,058		30,312,058		29,912,058
Common Stock, Par or Stated Value Per Share	$ 0.001		$ 0.001		$ 0.001
Interest Expense	$ 225,003	$ 66,309	$ 446,172	$ 152,800
On July 6, 2017
Debt Instrument, Issuance Date			Jul. 06, 2017
Debt Instrument, Issuer			Company’s wholly-owned operating subsidiary
Debt Instrument, Description			secured promissory note
Debt Instrument, Face Amount	$ 250,000		$ 250,000
Debt Instrument, Interest Rate, Stated Percentage	12.00%		12.00%
Common Stock, Shares, Issued	250,000		250,000
Common Stock, Par or Stated Value Per Share	$ 0.50		$ 0.50
Common Stock, Value, Subscriptions	$ 125,000		$ 125,000
In April, 2018
Debt Instrument, Description			sale of additional notes under similar terms
Debt Instrument, Face Amount	250,000		$ 250,000
In July, 2018
Debt Instrument, Issuer			Company’s wholly-owned operating subsidiary completed the sale of additional notes under similar terms
Debt Instrument, Face Amount	300,000		$ 300,000
Debt Instrument, Collateral			The notes are secured by a pledge of certain of the Company’s current inventory and the chief executive officer’s personal guaranty
Debt Instrument, Payment Terms			payments equal to 75-100% of current sales
In October and December, 2018
Debt Instrument, Issuer			Company’s wholly-owned operating subsidiary
Debt Instrument, Description			additional notes
Debt Instrument, Face Amount	425,000		$ 425,000
Three months ending March 31, 2019
Debt Instrument, Issuer			Company and the Company’s wholly-owned operating subsidiary
Debt Instrument, Description			additional short term notes
Debt Instrument, Face Amount	1,137,000		$ 1,137,000
Debt Instrument, Collateral			secured by a pledge of certain of the Company’s current inventory and the chief executive officer’s personal guaranty
Interest Expense			$ 152,160
Secured Debt	$ 2,191,203		$ 2,191,203		$ 1,165,787

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Consolidated Balance Sheets (June 30, 2019 unaudited) - Parenthetical - USD ($)	Jun. 30, 2019	Dec. 31, 2018
Details
Debt Instrument, Unamortized Discount, Current	$ 39,142	$ 0
Debt Instrument, Unamortized Discount, Noncurrent	$ 182,110	$ 227,110
Preferred Stock, Par or Stated Value Per Share	$ 0.001	$ 0.001
Preferred Stock, Shares Authorized	1,000,000	1,000,000
Preferred Stock, Shares Issued	0	0
Preferred Stock, Shares Outstanding	0	0
Common Stock, Par or Stated Value Per Share	$ 0.001	$ 0.001
Common Stock, Shares Authorized	100,000,000	100,000,000
Common Stock, Shares, Issued	30,312,058	29,912,058
Common Stock, Shares, Outstanding	30,312,058	29,912,058

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Note 1 - Summary of Significant Accounting Policies

6 Months Ended

Jun. 30, 2019

Notes

Note 1 - Summary of Significant Accounting Policies

NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization

The “Company” was incorporated on December 15, 2014 (date of inception) under the laws of the State of Nevada, as CubeScape, Inc. Effective January 5, 2017, the Company amended its articles of incorporation and changed its name to American Rebel Holdings, Inc. The Company completed a business combination with its majority stockholder, American Rebel, Inc. on June 19, 2017.  As a result, American Rebel, Inc. became a wholly owned subsidiary of the Company.

The acquisition of American Rebel, Inc. was accounted for as a reverse merger.  The Company issued 17,421,000 shares of its common stock and issued warrants to purchase 500,000 shares of common stock to shareholders of American Rebel, Inc. and cancelled 9,000,000 shares of common stock owned by American Rebel, Inc.

The Company filed a registration statement on Form S-1 which was declared effective by the U.S. Securities and Exchange Commission on October 14, 2015. Twenty six (26) investors invested at a price of $0.01 per share for a total of $60,000. The direct public offering closed on December 11, 2015.

Nature of operations

The Company is developing branded products in the self-defense and patriotic product areas that are promoted and sold using personal appearance, music, Internet and television avenues.  The Company’s products will be under the American Rebel Brand and imprinted.

Interim Financial Statements and Basis of Presentation

The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission (the “SEC”) set forth in Article 8 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by the U.S. GAAP for complete financial statements. The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented.  Unaudited interim results are not necessarily indicative of the results for the full fiscal year.  These financial statements should be read along with the Annual Report filed on Form 10-K of the Company for the period ended December 31, 2018 and notes thereto contained. 

Principles of Consolidation

The Consolidated Financial Statements include the accounts of the Company and its majority-owned subsidiary. All significant intercompany accounts and transactions have been eliminated.

Year end

The Company’s year-end is December 31.

Cash and cash equivalents

For the purpose of the statements of cash flows, all highly liquid investments with an original maturity of three months or less are considered to be cash equivalents. The carrying value of these investments approximates fair value.

Inventory and Inventory Deposits

Inventory consists of backpacks, jackets and accessories manufactured to our design and held for resale and are carried at the lower of cost (First-in, First-out Method) or market value. The Company determines the estimate for the reserve for slow moving or obsolete inventories by regularly evaluating individual inventory levels, projected sales and current economic conditions.  The Company also makes deposit payments on inventory to be manufactured that are carried separately until the goods are received into inventory.

Fixed assets and depreciation

Property and equipment is stated at cost net of accumulated depreciation. Additions and improvements are capitalized while ordinary maintenance and repair expenditures are charged to expense as incurred. Depreciation is recorded by the straight-line method over the estimated useful life of the asset, which ranges from five to seven years.

Revenue recognition

We recognize revenue when all of the following conditions are satisfied: (1) there is persuasive evidence of an arrangement; (2) the product or service has been provided to the consumer; (3) the amount of fees to be paid by the consumer is fixed or determinable; and (4) the collection of our fees or product revenue is probable.

The Company will record revenue when it is realizable and earned and product has been shipped to the consumers or that our service has been rendered to the consumer.  License income will be reported as income when the Company has completed any responsibility to earn the income and when any earned royalties are received.

Advertising costs

Advertising costs are expensed as incurred; Marketing costs incurred were $175,311 and $172,021 for the three-month periods ended June 30, 2019 and 2018, respectively, and $354,471 and $395,175, respectively, for the six month periods then ended.

Fair Value of Financial Instruments

Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of June 30, 2019 and December 31, 2018, respectively. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash, and accounts payable. Fair values were assumed to approximate carrying values for cash and payables because they are short term in nature and their carrying amounts approximate fair values or they are payable on demand.

Level 1: The preferred inputs to valuation efforts are “quoted prices in active markets for identical assets or liabilities,” with the caveat that the reporting entity must have access to that market. Information at this level is based on direct observations of transactions involving the same assets and liabilities, not assumptions, and thus offers superior reliability. However, relatively few items, especially physical assets, actually trade in active markets.

Level 2: FASB acknowledged that active markets for identical assets and liabilities are relatively uncommon and, even when they do exist, they may be too thin to provide reliable information. To deal with this shortage of direct data, the board provided a second level of inputs that can be applied in three situations.

Level 3: If inputs from levels 1 and 2 are not available, the Financial Accounting Standards Board (the “FASB”) acknowledges that fair value measures of many assets and liabilities are less precise. The board describes Level 3 inputs as “unobservable,” and limits their use by saying they “shall be used to measure fair value to the extent that observable inputs are not available.” This category allows “for situations in which there is little, if any, market activity for the asset or liability at the measurement date”. Earlier in the standard, FASB explains that “observable inputs” are gathered from sources other than the reporting company and that they are expected to reflect assumptions made by market participants.

Stock-based compensation

The Company records stock based compensation in accordance with the guidance in ASC Topic 505 and 718 which requires the Company to recognize expense related to the fair value of its employee stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award. 

The Company accounts for equity instruments issued in exchange for the receipt of goods or services from other than employees in accordance with FASB ASC 718-10 and the conclusions reached by the FASB ASC 505-50. Costs are measured at the estimated fair market value of the consideration received or the estimated fair value of the equity instruments issued, whichever is more reliably measurable. The value of equity instruments issued for consideration other than employee services is determined on the earliest of a performance commitment or completion of performance by the provider of goods or services as defined by FASB ASC 505-50.

In January 2018, the Company agreed to issue and subsequently issued a total of 500,000 shares of common stock as compensation for professional services to be performed during 2018.  The common stock was valued at a price of $0.50 per share consistent with earlier sales of common stock by American Rebel, Inc. as well as the present conversion price of the Company’s convertible debentures. In January, 2018, the Company issued 300,000 shares of common stock as compensation in settlement of professional services billed at $180,000.

During January 2018, the Company recorded $157,483 in compensation expense, increased prepaid expense $31,251, and reduced Accrued expense $74,600 with the issuance of 466,667 shares of common stock.  The common stock was valued at prices of $0.50 and $0.60 per share consistent with earlier sales of common stock by American Rebel, Inc. as well as the present conversion price of the Company’s convertible debentures and negotiation with a vendor.

During January 2019, the Company recorded $178,505 in compensation expense, increased prepaid expense $160,000, and increased Discount on debt $57,467 with the issuance of 400,000 shares of common stock and 175,000 warrants to purchase common stock.  The common stock was valued at prices of $0.65 to $0.76 per share consistent with market prices at the date of the transaction.

Earnings per share

The Company follows ASC Topic 260 to account for earnings per share. Basic earnings per common share (“EPS”) calculations are determined by dividing net income by the weighted average number of shares of common stock outstanding during the year. Diluted earnings per common share calculations are determined by dividing net income by the weighted average number of common shares and dilutive common share equivalents outstanding. During periods when common stock equivalents, if any, are anti-dilutive they are not considered in the computation.

Income taxes

The Company follows ASC Topic 740 for recording provision for income taxes. Deferred tax assets and liabilities are computed based upon the difference between the financial statement and income tax basis of assets and liabilities using the enacted marginal tax rate applicable when the related asset or liability is expected to be realized or settled. Deferred income tax expense or benefit is based on the changes in the asset or liability for each period. If available evidence suggests that it is more likely than not that some portion or the entire deferred tax asset will not be realized, a valuation allowance is required to reduce the deferred tax asset to the amount that is more likely than not to be realized. Future changes in such valuation allowance are included in the provision for deferred income tax in the period of change.

Deferred income tax may arise from temporary differences resulting from income and expense items reported for financial accounting and tax purposes in different periods. Deferred taxes are classified as current or non-current, depending on the classification of assets and liabilities to which they relate. Deferred taxes arising from temporary differences that are not related to an asset or liability are classified as current or non-current depending on the periods in which the temporary differences are expected to reverse.

The Company applies a more-likely-than-not recognition threshold for all tax uncertainties. ASC Topic 740 only allows the recognition of tax benefits that have a greater than fifty percent likelihood of being sustained upon examination by taxing authorities. As of June 30, 2019 and December 31, 2018, the Company reviewed its tax positions and determined there were no outstanding, or retroactive tax positions with less than a 50% likelihood of being sustained upon examination by the taxing authorities, therefore this standard has not had a material effect on the Company.

The Company does not anticipate any significant changes to its total unrecognized tax benefits within the next 12 months. 

The Company classifies tax-related penalties and net interest as income tax expense. For the three and six month periods ended June 30, 2019 and 2018, respectively, no income tax expense has been recorded.

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ significantly from those estimates.

Recent pronouncements

The Company evaluated recent accounting pronouncements through June 30, 2019 and believes that none have a material effect on the Company’s financial statements except for the following.

In August 2015, FASB issued ASU 2015-14, Revenue from Contracts with Customers: Deferral of Effective Date. In 2014 FASB issued ASU 2014-09, Revenue from Contracts with Customers, which provided a framework for addressing revenue recognition issues and replaces almost all existing revenue recognition guidance in current U.S. GAAP. The core principle of ASU 2014-09 is for companies to recognize revenue for the transfer of goods or services to customers in amounts that reflect the consideration to which the company expects to be entitled in exchange for those goods or services. ASU 2014-09 also resulted in enhanced disclosures about revenue, provide guidance for transactions that were not previously addressed comprehensively, and improve guidance for multiple-element arrangements. The amendments in ASU 2015-14 defer the effective date of the new revenue recognition guidance to annual reporting periods beginning after December 15, 2017, including interim periods within that reporting period. Management is evaluating the future impact of this guidance on the Company’s financial statements and notes thereto.

In September 2015, the FASB issued ASU 2015-16, Business Combinations: Simplifying the Accounting for Measurement-Period Adjustments. The amendments in this ASU require that an acquirer recognize adjustments to provisional amounts that are identified during the measurement period in the reporting period in which the adjustment amounts are determined; calculated as if the accounting had been completed at the acquisition date. For public business entities, the amendments in this ASU are effective for fiscal years beginning after December 15, 2015, including interim periods within those fiscal years. The amendments in this ASU should be applied prospectively with earlier application permitted for financial statements that have not been issued. The adoption of this guidance did not have a material impact on the Company’s financial position, results of operations or cash flows.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The objective of ASU 2016-02 is to recognize lease assets and lease liabilities by lessees for those leases classified as operating leases under previous U.S. GAAP. ASU 2016-02 is effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. Early adoption of ASU 2016-02 is permitted. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

In August 2016, the FASB issued ASU 2016-15, Clarification on Classification of Certain Cash Receipts and Cash Payments on the Statement of Cash Flows, to create consistency in the classification of eight specific cash flow items. This standard is effective for calendar-year SEC registrants beginning in 2018. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

In November 2016, the FASB issued ASU 2016-18, Statement of Cash Flows - Restricted Cash (Topic 230), which amends the existing guidance relating to the disclosure of restricted cash and restricted cash equivalents on the statement of cash flows. ASU 2016-18 is effective for the fiscal year beginning after December 15, 2017, and interim periods within that fiscal year, and early adoption is permitted. The Company is evaluating the impact of adoption of ASU 2016-18 on its Consolidated Statements of Cash Flows.

In May 2017, the FASB issued ASU 2017-09, Stock Compensation (Topic 718)-Scope of Modification Accounting, to provide guidance on determining which changes to terms and conditions of share-based payment awards require an entity to apply modification accounting under Topic 718. The ASU is effective for annual periods beginning after December 15, 2017, and interim periods within those annual periods. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

In July 2017, the FASB issued ASU 2017-11, Earnings Per Share (Topic 260)-Distinguishing Liabilities from Equity (Topic 480); Derivatives and Hedging (Topic 815): (Part I) Accounting for Certain Financial Instruments with Down Round Features, (Part II) Replacement of the Indefinite Deferral for Mandatorily Redeemable Financial Instruments of Certain Nonpublic Entities and Certain Mandatorily Redeemable Noncontrolling Interests with a Scope Exception. The amendments in Part I of the ASU change the classification analysis of certain equity-linked financial instruments (or embedded features) with down round features. When determining whether certain financial instruments should be classified as liabilities or equity instruments a down round feature no longer precludes equity classification when assessing whether the instrument is indexed to an entity’s own stock. The amendments in Part II recharacterize the indefinite deferral of certain provisions of Topic 480 with a scope exception and do not have an accounting effect. The ASU is effective for annual periods beginning after December 15, 2018, and interim periods within those annual periods. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

In August 2017, the FASB issued ASU 2017-12, Derivatives and Hedging (Topic 815)-Targeted Improvements to Accounting for Hedging Activities. The new guidance is intended to more closely align hedge accounting with entities’ hedging strategies, simplify the application of hedge accounting, and increase the transparency of hedging programs. The ASU is effective for annual periods beginning after December 15, 2018, and interim periods within those annual periods. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

Amendments clarifying guidance in Topic 205, Risks and Uncertainties, are applicable to entities that have not commenced planned principal operations, which we have commenced recently.

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Note 4 - Property and Equipment: Schedule of Property, Plant and Equipment (Details) - USD ($)	Jun. 30, 2019	Dec. 31, 2018
Details
Marketing equipment	$ 32,261	$ 32,261
Vehicles	277,886	277,886
Less: Accumulated depreciation	(212,143)	(181,129)
Net property and equipment	$ 98,004	$ 129,018

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Note 12 - Warrants and Options: Schedule of Warrant Activity (Tables)

6 Months Ended

Jun. 30, 2019

Tables/Schedules

Schedule of Warrant Activity

	Shares	Weighted-Average Exercise Price Per Share	Remaining term	Intrinsic value
Outstanding, December 31, 2017	2,635,000	$0.91	1.44 years	-
Granted	270,000	$1.00	1.10 years	-
Exercised	660,000	$0.50	-	-
Expired	-	-	-	-
Outstanding and Exercisable at December 31, 2018	2,245,000	$0.58	0.80 years	-
Granted	375,000	$0.34	0.99 years	-
Exercised	250,000	$0.01	-	-
Expired	-	-	-	-
Outstanding and Exercisable at June 30, 2019	2,370,000	$0.60	0.91 years	-

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Note 8 - Convertible Debenture, Related Party (Details)	6 Months Ended
	Jun. 30, 2019 USD ($)
Convertible debentures original issue discount or interest	$ 0
Convertible Debenture 1
Debt Instrument, Issuer	Company
Debt Instrument, Description	convertible debentures
Debt Instrument, Face Amount	$ 2,405,000
Debt Instrument, Interest Rate, Stated Percentage	12.00%
Debt Instrument, Payment Terms	payable in common stock at maturity
Debt Instrument, Convertible, Terms of Conversion Feature	may be converted into common stock at a price of $0.50 per share after the passage of 181 days
Proceeds from Loans	$ 2,405,000
Long-term Debt	$ 345,000
Convertible Debenture 2
Debt Instrument, Issuer	Company
Debt Instrument, Description	convertible debt instruments
Debt Instrument, Face Amount	$ 270,000

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Note 12 - Warrants and Options (Details) - shares	Jun. 30, 2019	Dec. 31, 2018
Details
Class of Warrant or Right, Outstanding	2,710,000	2,635,000

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NOTE 6 - NOTES PAYABLE - NONRELATED PARTIES

6 Months Ended

Jun. 30, 2019

Notes

NOTE 6 - NOTES PAYABLE - NONRELATED PARTIES

NOTE 6 – NOTES PAYABLE – NONRELATED PARTIES

Effective January 1, 2016, the Company acquired three vehicles from various related parties in exchange for the assumption of the liabilities related to those vehicles.  The liabilities assumed are as follows at June 30, 2019 and December 31, 2018.

		June 30, 2019 (unaudited)		December 31, 2018 (audited)
Loan secured by a tour bus, payable in monthly payments of $2,710 including interest at 12% per annum through June 2020.	$	39,751	$	52,929
Loan secured by a promotional vehicle. Loan is past due, payments are made at irregular intervals and interest expense accrues at 3% per month until paid in full.		68,044		68,044
Total recorded as current liability	$	107,795	$	120,993

Current and long-term portion.  Total loan balance is reported as current because loans are past due, become due within one year or are expected to be repaid within one year.

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Note 10 - Income Taxes

6 Months Ended

Jun. 30, 2019

Notes

Note 10 - Income Taxes

NOTE 10 – INCOME TAXES

At June 30, 2019 and December 31, 2018, the Company had a net operating loss carryforward of $9,012,321and $7,287,559, respectively, which begins to expire in 2034.

Components of net deferred tax asset, including a valuation allowance, are as follows:

		June 30, 2019 (unaudited)		December 31, 2018 (audited)
Deferred tax asset:
Net operating loss carryforward	$	1,892,587	$	1,530,387
Total deferred tax asset		1,892,587		1,530,387
Less: Valuation allowance		(1,892,587)		(1,530,387)
Net deferred tax asset	$	-	$	-

Valuation allowance for deferred tax assets as of June 30, 2019 and December 31, 2018 was $1,892,587 and $1,530,387, respectively. In assessing the recovery of the deferred tax asset, management considers whether it is more likely than not that some portion or the entire deferred tax asset will not be realized. The ultimate realization of the deferred tax asset is dependent upon the generation of future taxable income in the periods in which those temporary differences become deductible. Management considers the scheduled reversals of future deferred tax assets, projected future taxable income, and tax planning strategies in making this assessment. As a result, management determined it was more likely than not deferred tax assets will not be realized as of June 30, 2019 and December 31, 2018 and recognized 100% valuation allowance for each period.

Reconciliation between the statutory rate and the effective tax rate for both periods and as of December 31, 2018:

Federal statutory rate	(21.0)	%
State taxes, net of federal benefit	(0.0)	%
Change in valuation allowance	21.0	%
Effective tax rate	0.0	%

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Note 10 - Income Taxes: Schedule of Effective Income Tax Rate Reconciliation (Tables)

6 Months Ended

Jun. 30, 2019

Tables/Schedules

Schedule of Effective Income Tax Rate Reconciliation

Federal statutory rate	(21.0)	%
State taxes, net of federal benefit	(0.0)	%
Change in valuation allowance	21.0	%
Effective tax rate	0.0	%

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Note3 - Inventory and Deposits: Schedule of Inventory (Tables)

6 Months Ended

Jun. 30, 2019

Tables/Schedules

Schedule of Inventory

	June 30, 2019 (unaudited)		December 31, 2018 (audited)
Inventory - Finished goods	$	652,576	$	520,154
Inventory deposits		100,514		248,729
		753,090		768,883
Less: Reserve for excess and obsolete		-		-
Net inventory and deposits	$	753,090	$	768,883

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Note 1 - Summary of Significant Accounting Policies: Earnings per share (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Earnings per share

Earnings per share

The Company follows ASC Topic 260 to account for earnings per share. Basic earnings per common share (“EPS”) calculations are determined by dividing net income by the weighted average number of shares of common stock outstanding during the year. Diluted earnings per common share calculations are determined by dividing net income by the weighted average number of common shares and dilutive common share equivalents outstanding. During periods when common stock equivalents, if any, are anti-dilutive they are not considered in the computation.

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Note 10 - Income Taxes: Schedule of Deferred Tax Assets and Liabilities (Details) - USD ($)	Jun. 30, 2019	Dec. 31, 2018
Deferred tax asset:
Net operating loss carryforward	$ 1,892,587	$ 1,530,387
Total deferred tax asset	1,892,587	1,530,387
Less: Valuation allowance	(1,892,587)	(1,530,387)
Net deferred tax asset	$ 0	$ 0

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Note 12 - Warrants and Options: Schedule of Fair Value Measurement (Details)	6 Months Ended
	Jun. 30, 2019 $ / shares	Jun. 30, 2018 $ / shares
Details
Stock Price	$ 0.95	$ 0.70
Exercise Price	$ 1.00	$ 1.00
Term (expected in years)	3 years	3 years
Volatility	2.5820	1.6300
Annual Rate of Dividends	0.0000	0.0000
Risk Free Rate	0.0241	0.0269

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Note 8 - Notes Payable - Working Capital

6 Months Ended

Jun. 30, 2019

Notes

Note 8 - Notes Payable - Working Capital

NOTE 7 – NOTES PAYABLE – WORKING CAPITAL

On July 6, 2017, the Company’s wholly-owned operating subsidiary completed the sale of a secured promissory note in the principal amount of $250,000 with an interest rate of 12% per annum to a private investor, and current stockholder.  In April, 2018 the Company’s wholly-owned operating subsidiary completed the sale of additional notes under similar terms in the additional principal amount totaling $250,000.  In July, 2018 the Company’s wholly-owned operating subsidiary completed the sale of additional notes under similar terms in the additional principal amount totaling $300,000.  In October and December, 2018 the Company’s wholly-owned operating subsidiary completed the sale of additional notes under similar terms in the additional principal amount totaling $425,000.  The notes are secured by a pledge of certain of the Company’s current inventory and the chief executive officer’s personal guaranty.  These working capital notes require payments equal to 75-100% of current sales of that specific secured inventory and mature in 180 days.  In connection with the original note, the Company issued 250,000 shares of its common stock to the note holder valued at $0.50 per share for a total of $125,000.  The fair value of the common stock issued was recorded as a discount to the note payable and the discount was amortized over the term of that agreement to interest expense using the straight-line method that approximates the effective interest method.

During the six months ending June 30, 2019, the Company and the Company’s wholly-owned operating subsidiary completed the sale of additional short term notes under similar terms in the additional principal amount totaling $1,137,000.  The notes are secured by a pledge of certain of the Company’s current inventory and the chief executive officer’s personal guaranty.  These short term working capital notes mature in 30-120 days.  In connection with these notes, the Company issued 100,000 shares of its common stock, warrants to purchase 75,000 shares of its common stock and a conversion feature for 300,000 shares at $0.50 per share.  The fair value of these share incentives was calculated to be $171,446.   The fair value of the share incentives was recorded as a discount to the note payable and the discount was amortized over the term of those agreements to interest expense using the straight-line method that approximates the effective interest method.  Interest expense recorded as a result of amortization of discount for the six months ended June 30, 2019 is $152,160.  As of June 30, 2019 and December 31, 2018, the outstanding balance due on the working capital notes was $2,191,203 and $1,165,787, respectively.

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Note 11 - Share Capital

6 Months Ended

Jun. 30, 2019

Notes

Note 11 - Share Capital

NOTE 11 – SHARE CAPITAL

The Company is authorized to issue 100,000,000 shares of its $0.001 par value common stock and 1,000,000 shares of its $0.001 par value preferred stock.

Common stock

In January 2018, the Company issued 467,667 shares of its common stock to pay professional and consulting fees and recorded an expense based on fair market value of $0.50 and $0.60 per share for a total expense of $263,334.

In January 2019, the Company issued a 30 day warrant to purchase 250,000 shares of its common stock at a price of $0.01 per share to pay consulting fees. Total fair value of $160,000 was recorded as an expense of $160,000 at June 30, 2019.  The warrants were exercised and 250,000 shares of common stock were issued.

In January 2019, the Company’s wholly-owned operating subsidiary completed the sale of a secured promissory note in the principal amount of $300,000 with an interest rate of 16.66% per annum to a private investor.  The note is secured by a pledge of all of the Company’s current inventory and the chief executive officer’s personal guaranty.  This working capital note matures in 120 days.  In connection with this note, the Company issued 100,000 shares of its common stock to the note holder.

In May 2019, the Company identified 50,000 shares of common stock in its subsidiary that had been awarded at date of incorporation but not recorded by the Company.  The share count was corrected to include these shares valued at Par value of $0.001.

At June 30, 2019 and December 31, 2018, there were 30,312,058 and 29,912,058 shares of common stock issued and outstanding, respectively.

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Note 1 - Summary of Significant Accounting Policies: Recent pronouncements (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Recent pronouncements

Recent pronouncements

The Company evaluated recent accounting pronouncements through June 30, 2019 and believes that none have a material effect on the Company’s financial statements except for the following.

In August 2015, FASB issued ASU 2015-14, Revenue from Contracts with Customers: Deferral of Effective Date. In 2014 FASB issued ASU 2014-09, Revenue from Contracts with Customers, which provided a framework for addressing revenue recognition issues and replaces almost all existing revenue recognition guidance in current U.S. GAAP. The core principle of ASU 2014-09 is for companies to recognize revenue for the transfer of goods or services to customers in amounts that reflect the consideration to which the company expects to be entitled in exchange for those goods or services. ASU 2014-09 also resulted in enhanced disclosures about revenue, provide guidance for transactions that were not previously addressed comprehensively, and improve guidance for multiple-element arrangements. The amendments in ASU 2015-14 defer the effective date of the new revenue recognition guidance to annual reporting periods beginning after December 15, 2017, including interim periods within that reporting period. Management is evaluating the future impact of this guidance on the Company’s financial statements and notes thereto.

In September 2015, the FASB issued ASU 2015-16, Business Combinations: Simplifying the Accounting for Measurement-Period Adjustments. The amendments in this ASU require that an acquirer recognize adjustments to provisional amounts that are identified during the measurement period in the reporting period in which the adjustment amounts are determined; calculated as if the accounting had been completed at the acquisition date. For public business entities, the amendments in this ASU are effective for fiscal years beginning after December 15, 2015, including interim periods within those fiscal years. The amendments in this ASU should be applied prospectively with earlier application permitted for financial statements that have not been issued. The adoption of this guidance did not have a material impact on the Company’s financial position, results of operations or cash flows.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The objective of ASU 2016-02 is to recognize lease assets and lease liabilities by lessees for those leases classified as operating leases under previous U.S. GAAP. ASU 2016-02 is effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. Early adoption of ASU 2016-02 is permitted. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

In August 2016, the FASB issued ASU 2016-15, Clarification on Classification of Certain Cash Receipts and Cash Payments on the Statement of Cash Flows, to create consistency in the classification of eight specific cash flow items. This standard is effective for calendar-year SEC registrants beginning in 2018. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

In November 2016, the FASB issued ASU 2016-18, Statement of Cash Flows - Restricted Cash (Topic 230), which amends the existing guidance relating to the disclosure of restricted cash and restricted cash equivalents on the statement of cash flows. ASU 2016-18 is effective for the fiscal year beginning after December 15, 2017, and interim periods within that fiscal year, and early adoption is permitted. The Company is evaluating the impact of adoption of ASU 2016-18 on its Consolidated Statements of Cash Flows.

In May 2017, the FASB issued ASU 2017-09, Stock Compensation (Topic 718)-Scope of Modification Accounting, to provide guidance on determining which changes to terms and conditions of share-based payment awards require an entity to apply modification accounting under Topic 718. The ASU is effective for annual periods beginning after December 15, 2017, and interim periods within those annual periods. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

In July 2017, the FASB issued ASU 2017-11, Earnings Per Share (Topic 260)-Distinguishing Liabilities from Equity (Topic 480); Derivatives and Hedging (Topic 815): (Part I) Accounting for Certain Financial Instruments with Down Round Features, (Part II) Replacement of the Indefinite Deferral for Mandatorily Redeemable Financial Instruments of Certain Nonpublic Entities and Certain Mandatorily Redeemable Noncontrolling Interests with a Scope Exception. The amendments in Part I of the ASU change the classification analysis of certain equity-linked financial instruments (or embedded features) with down round features. When determining whether certain financial instruments should be classified as liabilities or equity instruments a down round feature no longer precludes equity classification when assessing whether the instrument is indexed to an entity’s own stock. The amendments in Part II recharacterize the indefinite deferral of certain provisions of Topic 480 with a scope exception and do not have an accounting effect. The ASU is effective for annual periods beginning after December 15, 2018, and interim periods within those annual periods. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

In August 2017, the FASB issued ASU 2017-12, Derivatives and Hedging (Topic 815)-Targeted Improvements to Accounting for Hedging Activities. The new guidance is intended to more closely align hedge accounting with entities’ hedging strategies, simplify the application of hedge accounting, and increase the transparency of hedging programs. The ASU is effective for annual periods beginning after December 15, 2018, and interim periods within those annual periods. The Company is evaluating the effects adoption of this guidance will have on its consolidated financial statements.

Amendments clarifying guidance in Topic 205, Risks and Uncertainties, are applicable to entities that have not commenced planned principal operations, which we have commenced recently.

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Note 1 - Summary of Significant Accounting Policies: Stock-based compensation (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Stock-based compensation

Stock-based compensation

The Company records stock based compensation in accordance with the guidance in ASC Topic 505 and 718 which requires the Company to recognize expense related to the fair value of its employee stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award. 

The Company accounts for equity instruments issued in exchange for the receipt of goods or services from other than employees in accordance with FASB ASC 718-10 and the conclusions reached by the FASB ASC 505-50. Costs are measured at the estimated fair market value of the consideration received or the estimated fair value of the equity instruments issued, whichever is more reliably measurable. The value of equity instruments issued for consideration other than employee services is determined on the earliest of a performance commitment or completion of performance by the provider of goods or services as defined by FASB ASC 505-50.

In January 2018, the Company agreed to issue and subsequently issued a total of 500,000 shares of common stock as compensation for professional services to be performed during 2018.  The common stock was valued at a price of $0.50 per share consistent with earlier sales of common stock by American Rebel, Inc. as well as the present conversion price of the Company’s convertible debentures. In January, 2018, the Company issued 300,000 shares of common stock as compensation in settlement of professional services billed at $180,000.

During January 2018, the Company recorded $157,483 in compensation expense, increased prepaid expense $31,251, and reduced Accrued expense $74,600 with the issuance of 466,667 shares of common stock.  The common stock was valued at prices of $0.50 and $0.60 per share consistent with earlier sales of common stock by American Rebel, Inc. as well as the present conversion price of the Company’s convertible debentures and negotiation with a vendor.

During January 2019, the Company recorded $178,505 in compensation expense, increased prepaid expense $160,000, and increased Discount on debt $57,467 with the issuance of 400,000 shares of common stock and 175,000 warrants to purchase common stock.  The common stock was valued at prices of $0.65 to $0.76 per share consistent with market prices at the date of the transaction.

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Note 10 - Income Taxes: Schedule of Deferred Tax Assets and Liabilities (Tables)

6 Months Ended

Jun. 30, 2019

Tables/Schedules

Schedule of Deferred Tax Assets and Liabilities

		June 30, 2019 (unaudited)		December 31, 2018 (audited)
Deferred tax asset:
Net operating loss carryforward	$	1,892,587	$	1,530,387
Total deferred tax asset		1,892,587		1,530,387
Less: Valuation allowance		(1,892,587)		(1,530,387)
Net deferred tax asset	$	-	$	-

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Note 1 - Summary of Significant Accounting Policies: Fair Value of Financial Instruments (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Fair Value of Financial Instruments

Fair Value of Financial Instruments

Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of June 30, 2019 and December 31, 2018, respectively. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash, and accounts payable. Fair values were assumed to approximate carrying values for cash and payables because they are short term in nature and their carrying amounts approximate fair values or they are payable on demand.

Level 1: The preferred inputs to valuation efforts are “quoted prices in active markets for identical assets or liabilities,” with the caveat that the reporting entity must have access to that market. Information at this level is based on direct observations of transactions involving the same assets and liabilities, not assumptions, and thus offers superior reliability. However, relatively few items, especially physical assets, actually trade in active markets.

Level 2: FASB acknowledged that active markets for identical assets and liabilities are relatively uncommon and, even when they do exist, they may be too thin to provide reliable information. To deal with this shortage of direct data, the board provided a second level of inputs that can be applied in three situations.

Level 3: If inputs from levels 1 and 2 are not available, the Financial Accounting Standards Board (the “FASB”) acknowledges that fair value measures of many assets and liabilities are less precise. The board describes Level 3 inputs as “unobservable,” and limits their use by saying they “shall be used to measure fair value to the extent that observable inputs are not available.” This category allows “for situations in which there is little, if any, market activity for the asset or liability at the measurement date”. Earlier in the standard, FASB explains that “observable inputs” are gathered from sources other than the reporting company and that they are expected to reflect assumptions made by market participants.

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Note 1 - Summary of Significant Accounting Policies: Interim Financial Statements and Basis of Presentation (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Interim Financial Statements and Basis of Presentation

Interim Financial Statements and Basis of Presentation

The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission (the “SEC”) set forth in Article 8 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by the U.S. GAAP for complete financial statements. The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented.  Unaudited interim results are not necessarily indicative of the results for the full fiscal year.  These financial statements should be read along with the Annual Report filed on Form 10-K of the Company for the period ended December 31, 2018 and notes thereto contained. 

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Note 1 - Summary of Significant Accounting Policies: Inventory and Inventory Deposits (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Inventory and Inventory Deposits

Inventory and Inventory Deposits

Inventory consists of backpacks, jackets and accessories manufactured to our design and held for resale and are carried at the lower of cost (First-in, First-out Method) or market value. The Company determines the estimate for the reserve for slow moving or obsolete inventories by regularly evaluating individual inventory levels, projected sales and current economic conditions.  The Company also makes deposit payments on inventory to be manufactured that are carried separately until the goods are received into inventory.

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Note3 - Inventory and Deposits: Schedule of Inventory (Details) - USD ($)	Jun. 30, 2019	Dec. 31, 2018
Details
Inventory - Finished goods	$ 652,576	$ 520,154
Inventory deposits	100,514	248,729
Less: Reserve for excess and obsolete	0	0
Net inventory and deposits	$ 753,090	$ 768,883

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Note 12 - Warrants and Options: Schedule of Fair Value Measurement (Tables)

6 Months Ended

Jun. 30, 2019

Tables/Schedules

Schedule of Fair Value Measurement

		June 30, 2019 (unaudited)			December 31, 2018 (audited)
Stock Price	$		.95	$	.70
Exercise Price	$		1.00	$	1.00
Term (expected in years)			3.00		3.00
Volatility			258.2%		163.0%
Annual Rate of Dividends			0.0%		0.0%
Risk Free Rate			2.41%		2.69%

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NOTE 6 - NOTES PAYABLE - NONRELATED PARTIES: Schedule of Notes Payable to Non-Related Parties (Details)	6 Months Ended
	Jun. 30, 2019 USD ($)
Loan #1
Debt Instrument, Collateral	a tour bus
Monthly payment	$ 2,710
Debt Instrument, Interest Rate, Stated Percentage	12.00%
Loan #2
Debt Instrument, Collateral	a promotional vehicle
Debt Instrument, Interest Rate, Stated Percentage	3.00%
Debt Instrument, Payment Terms	payments are made at irregular intervals and interest expense accrues at 3% per month until paid in full.

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Consolidated Balance Sheets (June 30, 2019 unaudited) - USD ($)	Jun. 30, 2019	Dec. 31, 2018
CURRENT ASSETS:
Cash and cash equivalents	$ 26,153	$ 19,631
Accounts Receivable	11,122	682
Prepaid expense	33,010	117,300
Inventory	652,576	520,154
Inventory deposits	100,514	248,729
Total Current Assets	823,375	906,496
Property and Equipment, net	98,004	129,018
OTHER ASSETS:
Lease Deposit	6,841	6,841
Total Other Assets	6,841	6,841
TOTAL ASSETS	928,220	1,042,355
CURRENT LIABILITIES:
Accounts payable and accrued expense	375,107	319,623
Accrued Interest - Convertible Debenture - Related Party	302,035	171,786
Loan - Officer - Related party	4,496	16,588
Loan - Working Capital, net of discounts of $39,142 and $0	2,191,203	1,165,787
Loans - Nonrelated parties	107,795	120,993
Total Current Liabilities	2,980,636	1,794,777
Convertible Debenture -Related party, net of discounts of $182,110 and $227,110	162,890	117,890
TOTAL LIABILITIES	3,143,526	1,912,667
STOCKHOLDERS' EQUITY (DEFICIT):
Preferred Stock, Value	0	0
Common Stock, Value	30,312	29,912
Additional paid in capital	6,766,703	6,387,335
Accumulated deficit	(9,012,321)	(7,287,559)
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	(2,215,306)	(870,312)
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	$ 928,220	$ 1,042,355

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Consolidated Statement of Cash Flows (unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2019	Jun. 30, 2018
CASH FLOW FROM OPERATING ACTIVITIES:
Net income (loss)	$ (1,724,762)	$ (1,110,334)
Depreciation	31,014	31,014
Compensation paid through issuance of common stock	160,000	219,983
Amortization of loan discount	278,126	15,671
Adjustments to reconcile net loss to cash (used in) operating activities:
Change in accounts receivable	(10,440)	(3,991)
Change in prepaid expenses	84,290	81,606
Change in inventory	(132,421)	34,831
Change in inventory deposits	148,215	(100,000)
Change in accounts payable and accrued expense	187,140	193,241
Net Cash (Used in) Operating Activities	(978,838)	(637,979)
CASH FLOW FROM INVESTING ACTIVITIES:
Property and equipment purchased	0	0
Net Cash (Used in) Investing Activities	0	0
CASH FLOW FROM FINANCING ACTIVITIES:
Proceeds (repayments) of loans - officer - related party	(12,092)	(8,930)
Proceeds of convertible debentures	0	120,000
Proceeds of exercise of Warrants	2,500	290,000
Proceeds of working capital loan	1,137,000	250,000
Repayment of loans - nonrelated party	(142,047)	(50,944)
Net Cash Provided by Financing Activities	985,361	600,126
CHANGE IN CASH	6,523	(37,853)
Cash and Cash Equivalents, at Carrying Value, Beginning Balance	19,631	70,798
Cash and Cash Equivalents, at Carrying Value, Ending Balance	26,153	32,945
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Interest	28,187	4,405
Income taxes	0	0
Non-cash investing and financing activities:
Conversion of Debentures to Common Stock	$ 0	$ 2,284,529

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Note 11 - Share Capital (Details) - USD ($)	6 Months Ended
	Jun. 30, 2019	Dec. 31, 2018
Common Stock, Shares Authorized	100,000,000	100,000,000
Common Stock, Par or Stated Value Per Share	$ 0.001	$ 0.001
Preferred Stock, Shares Authorized	1,000,000	1,000,000
Preferred Stock, Par or Stated Value Per Share	$ 0.001	$ 0.001
Common Stock, Shares, Outstanding	30,312,058	29,912,058
In January 2018
Sale of Stock, Description of Transaction	Company issued 467,667 shares of its common stock to pay professional and consulting fees
Shares, Issued	467,667
Stock Issued	$ 263,334
In January 2018 | Minimum
Sale of Stock, Price Per Share	$ 0.50
In January 2018 | Maximum
Sale of Stock, Price Per Share	$ 0.60
In January 2019
Sale of Stock, Description of Transaction	Company issued a 30 day warrant to purchase 250,000 shares of its common stock
January 2019
Sale of Stock, Description of Transaction	Company’s wholly-owned operating subsidiary completed the sale of a secured promissory note in the principal amount of $300,000
In May 2019
Common Stock, Par or Stated Value Per Share	$ 0.001
Sale of Stock, Description of Transaction	share count was corrected

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Note 13 - Subsequent Events (Details)	6 Months Ended
	Jun. 30, 2019 USD ($) $ / shares shares
Event 1
Subsequent Event, Description	Company entered into working capital loans substantially secured by inventory in the amount of $1,260,000
Debt Instrument, Description	working capital loans
Debt Instrument, Collateral	secured by inventory
Debt Instrument, Face Amount | $	$ 1,260,000
Event 2
Subsequent Event, Description	extended an additional $351,875 of existing working capital loans
Debt Instrument, Description	existing working capital loans
Debt Instrument, Face Amount | $	$ 351,875
Event 3
Subsequent Event, Description	company issued 1,400,000 shares of common stock
Shares, Issued	1,400,000
Sale of Stock, Description of Transaction	shares of common stock
Event 4
Subsequent Event, Description	issued a three year warrant to purchase 50,000 shares of common stock
Shares, Issued	50,000
Sale of Stock, Description of Transaction	three year warrant to purchase
Sale of Stock, Price Per Share | $ / shares	$ 1.00
Event 5
Subsequent Event, Description	Company also issued 9,700,000 shares of common stock as compensation to key personnel
Shares, Issued	9,700,000
Sale of Stock, Description of Transaction	compensation to key personnel including officers, directors and service providers

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Note 4 - Property and Equipment: Schedule of Property, Plant and Equipment (Tables)

6 Months Ended

Jun. 30, 2019

Tables/Schedules

Schedule of Property, Plant and Equipment

Property and equipment includes the following:
	June 30, 2019 (unaudited)		December 31, 2018 (audited)
Marketing equipment	$	32,261	$	32,261
Vehicles		277,886		277,886
		310,147		310,147
Less: Accumulated depreciation		(212,143)		(181,129)
Net property and equipment	$	98,004	$	129,018

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Note 1 - Summary of Significant Accounting Policies: Income taxes (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Income taxes

Income taxes

The Company follows ASC Topic 740 for recording provision for income taxes. Deferred tax assets and liabilities are computed based upon the difference between the financial statement and income tax basis of assets and liabilities using the enacted marginal tax rate applicable when the related asset or liability is expected to be realized or settled. Deferred income tax expense or benefit is based on the changes in the asset or liability for each period. If available evidence suggests that it is more likely than not that some portion or the entire deferred tax asset will not be realized, a valuation allowance is required to reduce the deferred tax asset to the amount that is more likely than not to be realized. Future changes in such valuation allowance are included in the provision for deferred income tax in the period of change.

Deferred income tax may arise from temporary differences resulting from income and expense items reported for financial accounting and tax purposes in different periods. Deferred taxes are classified as current or non-current, depending on the classification of assets and liabilities to which they relate. Deferred taxes arising from temporary differences that are not related to an asset or liability are classified as current or non-current depending on the periods in which the temporary differences are expected to reverse.

The Company applies a more-likely-than-not recognition threshold for all tax uncertainties. ASC Topic 740 only allows the recognition of tax benefits that have a greater than fifty percent likelihood of being sustained upon examination by taxing authorities. As of June 30, 2019 and December 31, 2018, the Company reviewed its tax positions and determined there were no outstanding, or retroactive tax positions with less than a 50% likelihood of being sustained upon examination by the taxing authorities, therefore this standard has not had a material effect on the Company.

The Company does not anticipate any significant changes to its total unrecognized tax benefits within the next 12 months. 

The Company classifies tax-related penalties and net interest as income tax expense. For the three and six month periods ended June 30, 2019 and 2018, respectively, no income tax expense has been recorded.

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Note 5 - Related Party Note Payable and Related Party Transactions

6 Months Ended

Jun. 30, 2019

Notes

Note 5 - Related Party Note Payable and Related Party Transactions

NOTE 5 – RELATED PARTY NOTE PAYABLE AND RELATED PARTY TRANSACTIONS

For the year ended December 31, 2016, the Company received loans from its sole officer and director totaling $221,155.  The balance at December 31, 2018 was $16,588.  During the six months ended June 30, 2019, the company repaid $12,092 of these loans resulting in a balance at June 30, 2019 of $4,496.  These loans are due on demand and carry no interest. 

During the year ended December 31, 2018, the Company entered into several convertible debt instruments with stockholders in the amount of $270,000, for a total of $345,000. The Company accrued interest expense on this convertible debt for a total of $51,020 at June 30, 2019.  Since public trading of the Company’s common stock began in 2018, the Company determined a Beneficial Conversion Discount of $270,000 applied to the 2018 sales the Convertible Debentures.  The discount reduced the liability balance of the debentures to $0 when the debentures were issued and recorded the proceeds of the sale as Additional paid in Capital.  The discount will be amortized over the three year term of the debentures.  The discounted balance of the convertible debentures at June 30, 2019 was $162,890.

During the year ended December 31, 2018, holders of convertible debentures exercised their rights to convert the debt of $2,060,000 and accrued interest of $280,529 to 4,681,058 shares of common stock. Of the total amount borrowed under the convertible debt and exercise of warrants, $2,664,787 was loaned to American Rebel, Inc., the Company’s former majority stockholder and now the Company’s wholly owned subsidiary, as a working capital loan to pay its operating expenses including legal, accounting, product development, brand expansion, and marketing costs.  This loan is eliminated in consolidation.

Charles A. Ross, Jr. serves as the Company’s sole officer and director.  Compensation for Mr. Ross was $100,000 and $100,000, respectively for the six months ended June 30, 2019 and 2018. 

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Note 9 - Embedded Derivatives - Financial Instruments

6 Months Ended

Jun. 30, 2019

Notes

Note 9 - Embedded Derivatives - Financial Instruments

NOTE 9 – EMBEDDED DERIVATIVES – FINANCIAL INSTRUMENTS

Since September 2016 the Company entered into a financial instrument, which consists of a convertible debenture, containing a conversion feature. Generally financial instruments are convertible into shares of the Company’s common stock; at prices that are either marked to the volume weighted average price of the Company’s publicly traded stock or a static price determinative from each financial instrument agreement. These prices may be at a significant discount to market as determined overall by the volume weighted average price of the Company’s publicly traded common stock. The Company for all intent and purposes considers these discounts to be fair market value as would be determined in an arm’s length transaction with a willing buyer and the restrictive nature of the common stock issued, unless issued pursuant to a registration or some other registered shares with the SEC.

The Company accounts for the fair value of the conversion feature in accordance with ASC 815-15, Derivatives and Hedging; Embedded Derivatives, which requires the Company to bifurcate and separately account for the conversion features as an embedded derivative contained in the Company’s convertible debt and original issue discount notes payable. The Company is required to carry the embedded derivative on its balance sheet at fair value and account for any unrealized change in fair value as a component in its results of operations. The Company valued the embedded derivatives using eight steps to determine fair value under ASC 820. (1) Identify the item to be valued and the unit of account. (2) Determine the principal or most advantageous market and the relevant market participants. (3) Select the valuation premise to be used for asset measurements. (4) Consider the risk assumptions applicable to liability measurements. (5) Identify available inputs. (6) Select the appropriate valuation technique(s). (7) Make the measurement. (8) Determine amounts to be recognized and information to be disclosed.

The fair value of the conversion feature of the financial instrument as of June 30, 2019 was $0. The Company did not record any expense associated with the embedded derivatives at June 30, 2019. No embedded derivative expense was realized as there was no change in the conversion price.

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Note 13 - Subsequent Events

6 Months Ended

Jun. 30, 2019

Notes

Note 13 - Subsequent Events

NOTE 13 – SUBSEQUENT EVENTS

The Company evaluated all events that occurred after the balance sheet date of June 30, 2019 through the date the financial statements were issued and determined that there were the following subsequent events:

Subsequent to June 30, 2019, the Company entered into working capital loans substantially secured by inventory in the amount of $1,260,000 and extended an additional $351,875 of existing working capital loans.  These loans are due in approximately 180 days from issue.  In conjunction with these loans, the company issued 1,400,000 shares of common stock and issued a three year warrant to purchase 50,000 shares of common stock at a price of $1.00 per share.  The Company also issued 9,700,000 shares of common stock as compensation to key personnel including officers, directors and service providers.

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Note 1 - Summary of Significant Accounting Policies: Year end (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Year end

Year end

The Company’s year-end is December 31.

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Note 1 - Summary of Significant Accounting Policies: Revenue recognition (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Revenue recognition

Revenue recognition

We recognize revenue when all of the following conditions are satisfied: (1) there is persuasive evidence of an arrangement; (2) the product or service has been provided to the consumer; (3) the amount of fees to be paid by the consumer is fixed or determinable; and (4) the collection of our fees or product revenue is probable.

The Company will record revenue when it is realizable and earned and product has been shipped to the consumers or that our service has been rendered to the consumer.  License income will be reported as income when the Company has completed any responsibility to earn the income and when any earned royalties are received.

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Note 4 - Property and Equipment (Details) - USD ($)	3 Months Ended
	Jun. 30, 2019	Jun. 30, 2018
Details
Depreciation Expense	$ 15,507	$ 15,507

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Note 1 - Summary of Significant Accounting Policies (Details)	6 Months Ended
	Jun. 30, 2019
Details
Entity Incorporation, Date of Incorporation	Dec. 15, 2014
Entity Incorporation, State or Country Code	NV

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Note 2 - Going Concern

6 Months Ended

Jun. 30, 2019

Notes

Note 2 - Going Concern

NOTE 2 – GOING CONCERN

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates the recoverability of assets and the satisfaction of liabilities in the normal course of business. As noted above, the Company is in the development stage and, accordingly, has not yet generated significant revenues from operations. Since inception, the Company has been engaged in financing activities and executing its business plan of operations and incurring costs and expenses related to developing products and market identity, obtaining inventory and preparing for public product launch. As a result, the Company incurred net income (losses) for the six months ended June 30, 2019 and 2018 of ($1,724,762) and ($1,110,334), respectively. The Company’s accumulated deficit was ($9,012,321) as of June 30, 2019 and ($7,287,559) as of December 31, 2018.  The Company’s working capital deficit was ($2,157,261) as of June 30, 2019 and a deficit of ($888,280) as of December 31, 2018.  In addition, the Company’s development activities since inception have been sustained through equity and debt financing and the deferral of payments on accounts payable and other expenses.

The ability of the Company to continue as a going concern is dependent upon its ability to raise capital from the sale of its equity and, ultimately, the achievement of operating revenues. Management believes holders of its warrants will execute their outstanding warrants generating investment capital for the Company. Management is also in discussion with several investment banks and broker dealers regarding the initiation of a capital campaign.

Management believes sufficient funding can be secured through the obtaining of loans, as well as future offerings of its preferred and common stock to institutional and other financial sources. However, no assurance can be given that the Company will obtain this additional working capital, or if obtained, that such funding will not cause substantial dilution its stockholders. If the Company is unable to secure such additional funds from these sources, it may be forced to change or delay its business plan rollout. 

These financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts, or amounts and classification of liabilities that might result from this uncertainty.

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Consolidated Statements of Operations (unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2019	Jun. 30, 2018	Jun. 30, 2019	Jun. 30, 2018
Details
Revenue	$ 59,047	$ 31,214	$ 129,062	$ 59,530
Cost of goods sold	42,931	13,262	71,230	24,868
Gross margin	16,116	17,952	57,832	34,662
Expenses:
Consulting - business development	250,690	166,060	498,727	295,942
Product development costs	182,834	7,866	223,967	15,802
Marketing and brand development costs	175,311	172,021	354,471	395,175
Administrative and other	132,910	73,166	228,243	254,263
Depreciation expense	15,507	15,507	31,014	31,014
Operating income (loss)	(741,136)	(416,669)	(1,278,590)	(957,534)
Other Income (Expense)
Interest expense	(225,003)	(66,309)	(446,172)	(152,800)
Net income (loss) before income tax provision	(966,139)	(482,978)	(1,724,762)	(1,110,334)
Provision for income tax	0	0	0	0
Net income (loss)	$ (966,139)	$ (482,978)	$ (1,724,762)	$ (1,110,334)
Basic and diluted income (loss) per share	$ (0.03)	$ (0.02)	$ (0.06)	$ (0.04)
Weighted average common shares outstanding - basic and diluted	30,312,000	27,633,000	30,296,000	25,306,000

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Note 1 - Summary of Significant Accounting Policies: Principles of Consolidation (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Principles of Consolidation

Principles of Consolidation

The Consolidated Financial Statements include the accounts of the Company and its majority-owned subsidiary. All significant intercompany accounts and transactions have been eliminated.

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Note 1 - Summary of Significant Accounting Policies: Fixed assets and depreciation (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Fixed assets and depreciation

Fixed assets and depreciation

Property and equipment is stated at cost net of accumulated depreciation. Additions and improvements are capitalized while ordinary maintenance and repair expenditures are charged to expense as incurred. Depreciation is recorded by the straight-line method over the estimated useful life of the asset, which ranges from five to seven years.

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Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2019	Sep. 30, 2019
Registrant Name	AMERICAN REBEL HOLDINGS INC
Registrant CIK	0001648087
Fiscal Year End	--12-31
Document Type	10-Q/A
Document Quarterly Report	true
Document Period End Date	Jun. 30, 2019
Document Transition Report	false
Entity File Number	000-55728
Entity Incorporation, State or Country Code	NV
Entity Tax Identification Number	47-3892903
Entity Current Reporting Status	Yes
Entity Interactive Data Current	No
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	true
Entity Ex Transition Period	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		41,412,058
Amendment Description	Include Interactive Data
Amendment Flag	true
Document Fiscal Year Focus	2019
Document Fiscal Period Focus	FY
Address of principal executive offices
Entity Address, Address Description	Address of principal executive offices
Entity Address, Address Line One	718 Thompson Lane, Suite 108-199
Entity Address, City or Town	Nashville
Entity Address, State or Province	TN
Entity Address, Postal Zip Code	37204
Phone Fax Number Description	Registrant’s telephone number, including area code
City Area Code	833
Local Phone Number	267-3235
Copies of communications to
Entity Address, Address Line One	DeMint Law, PLLC
Entity Address, Address Line Two	3753 Howard Hughes Parkway
Entity Address, Address Line Three	Second Floor, Suite 314
Entity Address, City or Town	Las Vegas
Entity Address, State or Province	NV
Entity Address, Postal Zip Code	89169
Phone Fax Number Description	Copies of communications to
City Area Code	702
Local Phone Number	714-0889

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Consolidated Statement of Stockholders' Deficit (unaudited) - USD ($)	Common Stock	Additional Paid-in Capital	Retained Earnings	Total
Equity Balance, Starting at Dec. 31, 2017	$ 23,771	$ 3,022,947	$ (5,285,855)	$ (2,239,137)
Shares Outstanding, Starting at Dec. 31, 2017	23,771,000
Shares Granted, Value, Share-based Payment Arrangement, after Forfeiture	$ 467	262,867	0	263,334
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures	466,667
Net Income (Loss)	$ 0	0	(627,357)	(627,357)
Shares Outstanding, Ending at Mar. 31, 2018	24,237,667
Equity Balance, Ending at Mar. 31, 2018	$ 24,238	3,285,814	(5,913,212)	(2,603,160)
Shares Granted, Value, Share-based Payment Arrangement, after Forfeiture	$ 167	83,167	0	83,334
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures	166,667
Net Income (Loss)	$ 0	0	(482,977)	(482,977)
Convertible Debenture Discount	0	120,000	0	120,000
Stock Issued During Period, Value, Conversion of Convertible Securities, Net of Adjustments	$ 4,569	2,279,960	0	2,284,529
Stock Issued During Period, Shares, Conversion of Convertible Securities	4,569,058
Exercise of Warrants, value	$ 580	289,420	0	290,000
Exercise of Warrants, shares	580,000
Shares Outstanding, Ending at Jun. 30, 2018	29,553,392
Equity Balance, Ending at Jun. 30, 2018	$ 29,553	6,058,361	(6,396,189)	(308,275)
Equity Balance, Starting at Dec. 31, 2018	$ 29,912	6,387,335	(7,287,559)	(870,312)
Shares Outstanding, Starting at Dec. 31, 2018	29,912,058
Shares Granted, Value, Share-based Payment Arrangement, after Forfeiture	$ 400	232,100	0	232,500
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures	400,000
Net Income (Loss)	$ 0	0	(758,623)	(758,623)
Convertible Debenture Discount		101,446	0	101,446
Shares Outstanding, Ending at Mar. 31, 2019	30,312,058
Equity Balance, Ending at Mar. 31, 2019	$ 30,312	6,720,881	(8,046,182)	(1,294,989)
Net Income (Loss)	0	0	(966,139)	(966,139)
Convertible Debenture Discount	$ 0	45,822	0	45,822
Shares Outstanding, Ending at Jun. 30, 2019	30,312,058
Equity Balance, Ending at Jun. 30, 2019	$ 30,312	$ 6,766,703	$ (9,012,321)	$ (2,215,306)

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Note 5 - Related Party Note Payable and Related Party Transactions (Details) - USD ($)	6 Months Ended
	Jun. 30, 2019	Jun. 30, 2018
Year ended December 31, 2016
Debt Instrument, Description	Company received loans from its sole officer and director
Debt Instrument, Face Amount	$ 16,588
Repayments of Debt	12,092
Long-term Debt	$ 4,496
Debt Instrument, Payment Terms	due on demand
Debt Instrument, Interest Rate, Stated Percentage	0.00%
Year ended December 31, 2018
Debt Instrument, Description	Company entered into several convertible debt instruments with stockholders
Debt Instrument, Face Amount	$ 345,000
Long-term Debt	162,890
Interest accrued on debt	51,020
Debt instrument, Beneficial discount	$ 270,000
During the year ended December 31, 2018
Debt Instrument, Description	holders of convertible debentures exercised their rights to convert the debt
Interest accrued on debt	$ 280,529
Convertible Debenture - Related Party, converted	$ 2,060,000
Conversion of Stock, Shares Issued	4,681,058
Loan to subsidiary	$ 2,664,787
Charles A. Ross, Jr
Salary and Wage, Officer, Excluding Cost of Good and Service Sold	$ 100,000	$ 100,000

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Note 2 - Going Concern (Details) - USD ($)	6 Months Ended
	Jun. 30, 2019	Jun. 30, 2018	Dec. 31, 2018
Details
Net income (loss)	$ (1,724,762)	$ (1,110,334)
Accumulated deficit	(9,012,321)		$ (7,287,559)
Working Capital Deficit	$ 2,157,261		$ 888,280

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Note3 - Inventory and Deposits

6 Months Ended

Jun. 30, 2019

Notes

Note3 - Inventory and Deposits

Note 3 – INVENTORY AND DEPOSITS

Inventory and deposits includes the following:

	June 30, 2019 (unaudited)		December 31, 2018 (audited)
Inventory - Finished goods	$	652,576	$	520,154
Inventory deposits		100,514		248,729
		753,090		768,883
Less: Reserve for excess and obsolete		-		-
Net inventory and deposits	$	753,090	$	768,883

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Note 10 - Income Taxes: Schedule of Effective Income Tax Rate Reconciliation (Details)	6 Months Ended
	Jun. 30, 2019
Details
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent	(21.00%)
Effective Income Tax Rate Reconciliation, State and Local Income Taxes, Percent	(0.00%)
Change in valuation allowance	21.00%
Effective Income Tax Rate Reconciliation, Percent	0.00%

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Note 12 - Warrants and Options: Schedule of Warrant Activity (Details) - USD ($)		6 Months Ended	12 Months Ended
	Dec. 31, 2017	Jun. 30, 2019	Dec. 31, 2018
Details
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number, Beginning Balance		2,245,000	2,635,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price, Beginning Balance		$ 0.58	$ 0.91
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term	1 year 5 months 8 days	10 months 28 days	9 months 18 days
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value		$ 0	$ 0
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross		375,000	270,000
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price		$ 0.34	$ 1.00
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period		250,000	660,000
Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price		$ 0.01	$ 0.50
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value		$ 0	$ 0
Share-based Compensation Arrangement by Share-based Payment Award, Options, Expirations in Period		0	0
Share-based Compensation Arrangements by Share-based Payment Award, Options, Expirations in Period, Weighted Average Exercise Price		$ 0	$ 0
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number, Ending Balance	2,635,000	2,370,000	2,245,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price, Ending Balance	$ 0.91	$ 0.60	$ 0.58
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value	$ 0	$ 0	$ 0

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NOTE 6 - NOTES PAYABLE - NONRELATED PARTIES: Schedule of Notes Payable to Non-Related Parties (Tables)

6 Months Ended

Jun. 30, 2019

Tables/Schedules

Schedule of Notes Payable to Non-Related Parties

		June 30, 2019 (unaudited)		December 31, 2018 (audited)
Loan secured by a tour bus, payable in monthly payments of $2,710 including interest at 12% per annum through June 2020.	$	39,751	$	52,929
Loan secured by a promotional vehicle. Loan is past due, payments are made at irregular intervals and interest expense accrues at 3% per month until paid in full.		68,044		68,044
Total recorded as current liability	$	107,795	$	120,993

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Note 1 - Summary of Significant Accounting Policies: Use of estimates (Policies)

6 Months Ended

Jun. 30, 2019

Policies

Use of estimates

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ significantly from those estimates.

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Note 12 - Warrants and Options

6 Months Ended

Jun. 30, 2019

Notes

Note 12 - Warrants and Options

NOTE 12 – WARRANTS AND OPTIONS

In January 2019, the Company issued three-year and five-year warrants to purchase 75,000 shares of the Company’s common stock at $1.00 per share in conjunction with working capital loans totaling $75,000. 

As of June 30, 2019, there were 2,710,000 warrants issued and outstanding. As of December 31, 2018, there were 2,635,000 warrants outstanding to acquire additional shares of common stock.

The Company evaluates outstanding warrants as derivative liabilities and will recognize any changes in the fair value through earnings. The Company determined that the Warrants have an immaterial fair value at June 30, 2019. The warrants do not trade in a highly active securities market, and as such, the Company estimated the fair value of these common stock equivalents using Black-Scholes and the following assumptions:

Expected volatility was based primarily on historical volatility. Historical volatility was computed using daily pricing observations for recent periods. The Company’s common stock has not traded so the volatility computation was based on other similarly situated companies. The Company believes this method produced an estimate that was representative of the Company’s expectations of future volatility over the expected term which due to their maturity period as expiry, it was three years. The Company had no reason to believe future volatility over the expected remaining life of these common stock equivalents was likely to differ materially from historical volatility. Expected life was based on three years due to the expiry of maturity. The risk-free rate was based on the U.S. Treasury rate that corresponded to the expected term of the common stock equivalents.

		June 30, 2019 (unaudited)			December 31, 2018 (audited)
Stock Price	$		.95	$	.70
Exercise Price	$		1.00	$	1.00
Term (expected in years)			3.00		3.00
Volatility			258.2%		163.0%
Annual Rate of Dividends			0.0%		0.0%
Risk Free Rate			2.41%		2.69%

Stock Purchase Warrant

The following table summarizes all warrant activity for the year ended December 31, 2018 and the six months ended June 30, 2019.

	Shares	Weighted-Average Exercise Price Per Share	Remaining term	Intrinsic value
Outstanding, December 31, 2017	2,635,000	$0.91	1.44 years	-
Granted	270,000	$1.00	1.10 years	-
Exercised	660,000	$0.50	-	-
Expired	-	-	-	-
Outstanding and Exercisable at December 31, 2018	2,245,000	$0.58	0.80 years	-
Granted	375,000	$0.34	0.99 years	-
Exercised	250,000	$0.01	-	-
Expired	-	-	-	-
Outstanding and Exercisable at June 30, 2019	2,370,000	$0.60	0.91 years	-

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Note 4 - Property and Equipment

6 Months Ended

Jun. 30, 2019

Notes

Note 4 - Property and Equipment

NOTE 4 – PROPERTY AND EQUIPMENT

Property and equipment includes the following:
	June 30, 2019 (unaudited)		December 31, 2018 (audited)
Marketing equipment	$	32,261	$	32,261
Vehicles		277,886		277,886
		310,147		310,147
Less: Accumulated depreciation		(212,143)		(181,129)
Net property and equipment	$	98,004	$	129,018

For the three months ended June 30, 2019 and 2018 we recognized $15,507 and $15,507 in depreciation expense, respectively and $31,014 and $31,014 for the six month periods then ended.  We depreciate these assets over a period of sixty (60) months which has been deemed their useful life.  In January, 2016 we acquired three vehicles from related parties and assumed the debt secured by the vehicles as described at Note 7 – Notes Payable.  Accordingly, the recorded cost of each vehicle is the amount of debt assumed under each related loan, or a total of $277,886.

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Note 8 - Convertible Debenture, Related Party

6 Months Ended

Jun. 30, 2019

Notes

Note 8 - Convertible Debenture, Related Party

NOTE 8 – CONVERTIBLE DEBENTURE – RELATED PARTY

Since September 16, 2016, the Company sold convertible debentures in the amount of $2,405,000 in the form of 12% three-year convertible term notes. Interest is accrued at an annual rate of 12% and is payable in common stock at maturity. Both principal and interest may be converted into common stock at a price of $0.50 per share after the passage of 181 days. The Company may redeem the debenture at its option or force conversion after common stock trades at a price in excess of $1.00 per share for five days. The Holder may force redemption after the Company raises $3 million dollars in equity. The holders of the convertible debentures were issued three year warrants to purchase 2,405,000 shares of the Company’s common stock at $1.00 per share. As of December 31, 2018, the Company received $2,405,000 under this convertible debenture.  In April and November, 2018, debentures with face value of $2,060,000 plus accrued interest of $280,529 were converted into 4,681,058 shares of common stock. As of December 31, 2018, the Company had a face value of $345,000 due under this convertible debenture.

The convertible debenture holder, based on its agreement, with maturities beginning September 16, 2019 has the option to convert their principal and interest into 690,000 (plus 102,040 for accrued interest) shares of common stock. The fair value of the embedded beneficial conversion feature resulted in no discount to the convertible debenture – related party at December 31, 2018 and a discount of $182,110 at June 30, 2019.

During the year ended December 31, 2018, the Company sold convertible debt instruments in the amount of $270,000.  Since public trading of the Company’s common stock began in 2018, the Company determined a beneficial conversion discount of $270,000 applied to the 2018 sales the convertible debt instruments.  The discount reduced the liability balance of the debentures to $0 when the debentures were issued and recorded the proceeds of the sale as Additional paid in Capital.  The discount will be amortized over the three year term of the debentures.  The discounted balance of the convertible debentures at June 30, 2019 was $162,890.

The Company analyzed the conversion option for derivative accounting consideration under ASC 815-15 “Derivatives and Hedging” and fair value measurement under ASC 820 and determined that the beneficial conversion feature under the convertible debenture should be recorded as a discount to debt if market was more than the conversion feature.

The convertible debenture - related party is measured at fair value at the end of each reporting period or termination of the debenture agreement with the change in fair value recorded to earnings. The fair value of the embedded beneficial conversion feature did not result in a discount to the convertible debenture - related party. The discount if and when we have one will be amortized over the term of agreement or modification to the agreement to interest expense using the straight-line method that approximates the effective interest method.

The Company used the eight steps to determine fair value under ASC 820. (1) Identify the item to be valued and the unit of account. (2) Determine the principal or most advantageous market and the relevant market participants. (3) Select the valuation premise to be used for asset measurements. (4) Consider the risk assumptions applicable to liability measurements. (5) Identify available inputs. (6) Select the appropriate valuation technique(s). (7) Make the measurement. (8) Determine amounts to be recognized and information to be disclosed.

Fair value was determined by the market price of the Company’s publicly traded stock with no discount allowed. This was determined as of the effective date of the agreement entered convertible debenture - related party. The conversion price was then compared to fair value, determined by market price and the difference between the two multiplied by the number of shares that would be issued upon conversion. Since public trading of the common stock began in 2018, market price of the Company’s traded stock has ranged from $0.15 to $2.50 per share.

As of June 30, 2019, the outstanding balance due the convertible debentures holders was $345,000, including $0 in original issue discount or interest.