0001646247-19-000006.txt : 20191112
0001646247-19-000006.hdr.sgml : 20191112
20191112171152
ACCESSION NUMBER: 0001646247-19-000006
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20190930
FILED AS OF DATE: 20191112
DATE AS OF CHANGE: 20191112
EFFECTIVENESS DATE: 20191112
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Sontag Advisory, LLC
CENTRAL INDEX KEY: 0001646247
IRS NUMBER: 133831584
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-19390
FILM NUMBER: 191210738
BUSINESS ADDRESS:
STREET 1: 295 MADISON AVE
STREET 2: 5TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: (212) 973-1200
MAIL ADDRESS:
STREET 1: 295 MADISON AVE
STREET 2: 5TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
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0001646247
XXXXXXXX
09-30-2019
09-30-2019
Sontag Advisory, LLC
295 MADISON AVE
5TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-19390
N
Robert K. Ross
Chief Compliance Officer
(212) 973-0311
Robert K. Ross
New York
NY
11-12-2019
0
168
1221162
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INFORMATION TABLE
2
sontag3q19.xml
BERKSHIRE HATHAWAY INC DEL
CL A
084670108
312
1
SH
SOLE
0
0
1
BOOKING HLDGS INC
COM
09857L108
634
323
SH
SOLE
0
0
323
METTLER TOLEDO INTERNATIONAL
COM
592688105
392
556
SH
SOLE
0
0
556
LOCKHEED MARTIN CORP
COM
539830109
242
620
SH
SOLE
0
0
620
CHARTER COMMUNICATIONS INC N
CL A
16119P108
306
742
SH
SOLE
0
0
742
BIOGEN INC
COM
09062X103
212
909
SH
SOLE
0
0
909
THERMO FISHER SCIENTIFIC INC
COM
883556102
271
931
SH
SOLE
0
0
931
STRYKER CORP
COM
863667101
204
942
SH
SOLE
0
0
942
REGENERON PHARMACEUTICALS
COM
75886F107
262
945
SH
SOLE
0
0
945
NETFLIX INC
COM
64110L106
282
1054
SH
SOLE
0
0
1054
ISHARES TR
US AER DEF ETF
464288760
244
1085
SH
SOLE
0
0
1085
BROADCOM INC
COM
11135F101
311
1127
SH
SOLE
0
0
1127
ALIBABA GROUP HLDG LTD
SPONSORED ADS
01609W102
203
1211
SH
SOLE
0
0
1211
NEXTERA ENERGY INC
COM
65339F101
286
1228
SH
SOLE
0
0
1228
O REILLY AUTOMOTIVE INC NEW
COM
67103H107
505
1266
SH
SOLE
0
0
1266
ALPHABET INC
CAP STK CL C
02079K107
1576
1293
SH
SOLE
0
0
1293
3M CO
COM
88579Y101
214
1302
SH
SOLE
0
0
1302
AMERICAN TOWER CORP NEW
COM
03027X100
288
1303
SH
SOLE
0
0
1303
ALIGN TECHNOLOGY INC
COM
016255101
241
1332
SH
SOLE
0
0
1332
ALPHABET INC
CAP STK CL A
02079K305
1655
1355
SH
SOLE
0
0
1355
ISHARES TR
RUSSELL 2000 ETF
464287655
208
1377
SH
SOLE
0
0
1377
NVIDIA CORP
COM
67066G104
240
1378
SH
SOLE
0
0
1378
AMAZON COM INC
COM
023135106
2418
1393
SH
SOLE
0
0
1393
LINDE PLC
SHS
G5494J103
279
1441
SH
SOLE
0
0
1441
ECOLAB INC
COM
278865100
299
1512
SH
SOLE
0
0
1512
MOTOROLA SOLUTIONS INC
COM NEW
620076307
274
1609
SH
SOLE
0
0
1609
COSTCO WHSL CORP NEW
COM
22160K105
474
1645
SH
SOLE
0
0
1645
AMGEN INC
COM
031162100
320
1653
SH
SOLE
0
0
1653
HONEYWELL INTL INC
COM
438516106
286
1689
SH
SOLE
0
0
1689
UNITED PARCEL SERVICE INC
CL B
911312106
203
1694
SH
SOLE
0
0
1694
DANAHER CORPORATION
COM
235851102
246
1701
SH
SOLE
0
0
1701
CATERPILLAR INC DEL
COM
149123101
222
1759
SH
SOLE
0
0
1759
BOEING CO
COM
097023105
678
1781
SH
SOLE
0
0
1781
UNION PACIFIC CORP
COM
907818108
299
1845
SH
SOLE
0
0
1845
UNITED TECHNOLOGIES CORP
COM
913017109
264
1934
SH
SOLE
0
0
1934
MCDONALDS CORP
COM
580135101
416
1937
SH
SOLE
0
0
1937
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
78467Y107
685
1944
SH
SOLE
0
0
1944
IDEXX LABS INC
COM
45168D104
552
2030
SH
SOLE
0
0
2030
LILLY ELI & CO
COM
532457108
231
2062
SH
SOLE
0
0
2062
LOWES COS INC
COM
548661107
230
2095
SH
SOLE
0
0
2095
SALESFORCE COM INC
COM
79466L302
317
2133
SH
SOLE
0
0
2133
CELGENE CORP
COM
151020104
215
2169
SH
SOLE
0
0
2169
DUKE ENERGY CORP NEW
COM NEW
26441C204
214
2235
SH
SOLE
0
0
2235
ZEBRA TECHNOLOGIES CORP
CL A
989207105
467
2265
SH
SOLE
0
0
2265
AON PLC
SHS CL A
G0408V102
446
2305
SH
SOLE
0
0
2305
ISHARES TR
CORE S&P MCP ETF
464287507
475
2459
SH
SOLE
0
0
2459
ILLINOIS TOOL WKS INC
COM
452308109
391
2499
SH
SOLE
0
0
2499
GARTNER INC
COM
366651107
367
2566
SH
SOLE
0
0
2566
TEXAS INSTRS INC
COM
882508104
336
2603
SH
SOLE
0
0
2603
NATIONAL HEALTH INVS INC
COM
63633D104
215
2615
SH
SOLE
0
0
2615
UNITEDHEALTH GROUP INC
COM
91324P102
570
2622
SH
SOLE
0
0
2622
PHILLIPS 66
COM
718546104
279
2729
SH
SOLE
0
0
2729
SPDR SERIES TRUST
BLOOMBERG BRCLYS
78468R622
310
2853
SH
SOLE
0
0
2853
DOMINION ENERGY INC
COM
25746U109
233
2876
SH
SOLE
0
0
2876
HOME DEPOT INC
COM
437076102
672
2898
SH
SOLE
0
0
2898
INTERNATIONAL BUSINESS MACHS
COM
459200101
469
3222
SH
SOLE
0
0
3222
ADOBE INC
COM
00724F101
908
3286
SH
SOLE
0
0
3286
VANGUARD INDEX FDS
LARGE CAP ETF
922908637
461
3383
SH
SOLE
0
0
3383
US BANCORP DEL
COM NEW
902973304
201
3632
SH
SOLE
0
0
3632
CONOCOPHILLIPS
COM
20825C104
208
3644
SH
SOLE
0
0
3644
MEDTRONIC PLC
SHS
G5960L103
397
3658
SH
SOLE
0
0
3658
SPDR DOW JONES INDL AVRG ETF
UT SER 1
78467X109
1015
3769
SH
SOLE
0
0
3769
DOLLAR GEN CORP NEW
COM
256677105
604
3803
SH
SOLE
0
0
3803
ISHARES TR
ESG MSCI USA ETF
46435G425
250
3824
SH
SOLE
0
0
3824
ROYAL DUTCH SHELL PLC
SPONS ADR A
780259206
228
3875
SH
SOLE
0
0
3875
CVS HEALTH CORP
COM
126650100
253
4012
SH
SOLE
0
0
4012
PEPSICO INC
COM
713448108
580
4232
SH
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0
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EATON CORP PLC
SHS
G29183103
379
4561
SH
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0
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4561
ISHARES TR
MSCI ACWI EX US
464288240
211
4592
SH
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DISNEY WALT CO
COM DISNEY
254687106
601
4615
SH
SOLE
0
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ABBOTT LABS
COM
002824100
389
4650
SH
SOLE
0
0
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WALMART INC
COM
931142103
562
4737
SH
SOLE
0
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GENERAL MLS INC
COM
370334104
266
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SH
SOLE
0
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ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
934
4856
SH
SOLE
0
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BRISTOL MYERS SQUIBB CO
COM
110122108
249
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SH
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VANGUARD INDEX FDS
EXTEND MKT ETF
922908652
576
4949
SH
SOLE
0
0
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ROYAL DUTCH SHELL PLC
SPON ADR B
780259107
308
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SH
SOLE
0
0
5134
AUTOMATIC DATA PROCESSING IN
COM
053015103
835
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SH
SOLE
0
0
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GILEAD SCIENCES INC
COM
375558103
331
5228
SH
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0
0
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BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1138
5472
SH
SOLE
0
0
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ISHARES TR
S&P 500 GRWT ETF
464287309
1046
5812
SH
SOLE
0
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M D C HLDGS INC
COM
552676108
264
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SH
SOLE
0
0
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LEAR CORP
COM NEW
521865204
733
6217
SH
SOLE
0
0
6217
PAYPAL HLDGS INC
COM
70450Y103
646
6235
SH
SOLE
0
0
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MASTERCARD INC
CL A
57636Q104
1723
6344
SH
SOLE
0
0
6344
ZOETIS INC
CL A
98978V103
792
6360
SH
SOLE
0
0
6360
CITIGROUP INC
COM NEW
172967424
463
6697
SH
SOLE
0
0
6697
REAVES UTIL INCOME FD
COM SH BEN INT
756158101
250
6800
SH
SOLE
0
0
6800
TARGET CORP
COM
87612E106
747
6989
SH
SOLE
0
0
6989
QUALCOMM INC
COM
747525103
545
7144
SH
SOLE
0
0
7144
BCE INC
COM NEW
05534B760
348
7179
SH
SOLE
0
0
7179
CHEVRON CORP NEW
COM
166764100
894
7539
SH
SOLE
0
0
7539
STARBUCKS CORP
COM
855244109
686
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SH
SOLE
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NIKE INC
CL B
654106103
745
7930
SH
SOLE
0
0
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SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
434
7931
SH
SOLE
0
0
7931
MERCK & CO INC
COM
58933Y105
705
8374
SH
SOLE
0
0
8374
JOHNSON & JOHNSON
COM
478160104
1091
8434
SH
SOLE
0
0
8434
ISHARES TR
GL TIMB FORE ETF
464288174
498
8500
SH
SOLE
0
0
8500
ABBVIE INC
COM
00287Y109
647
8543
SH
SOLE
0
0
8543
JPMORGAN CHASE & CO
COM
46625H100
1014
8614
SH
SOLE
0
0
8614
SANOFI
SPONSORED ADR
80105N105
402
8679
SH
SOLE
0
0
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CINEMARK HOLDINGS INC
COM
17243V102
342
8855
SH
SOLE
0
0
8855
PROCTER & GAMBLE CO
COM
742718109
1279
10279
SH
SOLE
0
0
10279
FORD MTR CO DEL
COM
345370860
98
10653
SH
SOLE
0
0
10653
VISA INC
COM CL A
92826C839
1914
11126
SH
SOLE
0
0
11126
WELLS FARGO CO NEW
COM
949746101
562
11145
SH
SOLE
0
0
11145
NUVEEN PFD & INCM SECURTIES
COM
67072C105
111
11235
SH
SOLE
0
0
11235
EATON VANCE CALIF MUN BD FD
COM
27828A100
129
11355
SH
SOLE
0
0
11355
FACEBOOK INC
CL A
30303M102
2056
11545
SH
SOLE
0
0
11545
VANGUARD CHARLOTTE FDS
INTL BD IDX ETF
92203J407
680
11554
SH
SOLE
0
0
11554
KEYCORP NEW
COM
493267108
206
11559
SH
SOLE
0
0
11559
COCA COLA CO
COM
191216100
642
11790
SH
SOLE
0
0
11790
UNITED MICROELECTRONICS CORP
SPON ADR NEW
910873405
25
11891
SH
SOLE
0
0
11891
EXXON MOBIL CORP
COM
30231G102
848
12012
SH
SOLE
0
0
12012
COMCAST CORP NEW
CL A
20030N101
549
12183
SH
SOLE
0
0
12183
WILLIAMS COS INC DEL
COM
969457100
299
12411
SH
SOLE
0
0
12411
GENERAL MTRS CO
COM
37045V100
488
13012
SH
SOLE
0
0
13012
OLD REP INTL CORP
COM
680223104
321
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SH
SOLE
0
0
13636
INTERPUBLIC GROUP COS INC
COM
460690100
296
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SH
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0
0
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GALECTIN THERAPEUTICS INC
COM NEW
363225202
51
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SH
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0
0
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ENTERPRISE PRODS PARTNERS L
COM
293792107
399
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SH
SOLE
0
0
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ISHARES TR
MSCI EAFE ETF
464287465
945
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SH
SOLE
0
0
14493
APPLE INC
COM
037833100
3293
14703
SH
SOLE
0
0
14703
MONDELEZ INTL INC
CL A
609207105
819
14813
SH
SOLE
0
0
14813
VANECK VECTORS ETF TR
RUSSIA ETF
92189F403
342
15000
SH
SOLE
0
0
15000
SPDR SERIES TRUST
NUVEEN BLMBRG SR
78468R739
789
16096
SH
SOLE
0
0
16096
ORACLE CORP
COM
68389X105
912
16577
SH
SOLE
0
0
16577
AU OPTRONICS CORP
SPONSORED ADR
002255107
43
17293
SH
SOLE
0
0
17293
FNB CORP PA
COM
302520101
212
18415
SH
SOLE
0
0
18415
EATON VANCE MUN BD FD
COM
27827X101
240
18490
SH
SOLE
0
0
18490
PHILIP MORRIS INTL INC
COM
718172109
1555
20477
SH
SOLE
0
0
20477
INTEL CORP
COM
458140100
1072
20812
SH
SOLE
0
0
20812
VERIZON COMMUNICATIONS INC
COM
92343V104
1318
21830
SH
SOLE
0
0
21830
BANK AMER CORP
COM
060505104
644
22077
SH
SOLE
0
0
22077
CISCO SYS INC
COM
17275R102
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22205
SH
SOLE
0
0
22205
ISHARES TR
IBOXX INV CP ETF
464287242
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SH
SOLE
0
0
22626
GENERAL ELECTRIC CO
COM
369604103
226
25227
SH
SOLE
0
0
25227
PFIZER INC
COM
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27236
SH
SOLE
0
0
27236
VANGUARD MALVERN FDS
STRM INFPROIDX
922020805
1548
31561
SH
SOLE
0
0
31561
MICROSOFT CORP
COM
594918104
4397
31627
SH
SOLE
0
0
31627
ISHARES TR
CORE HIGH DV ETF
46429B663
3101
32934
SH
SOLE
0
0
32934
ALTRIA GROUP INC
COM
02209S103
1370
33500
SH
SOLE
0
0
33500
AT&T INC
COM
00206R102
1420
37529
SH
SOLE
0
0
37529
ISHARES TR
1 3 YR TREAS BD
464287457
3420
40323
SH
SOLE
0
0
40323
VANGUARD MUN BD FD INC
TAX EXEMPT BD
922907746
2255
42049
SH
SOLE
0
0
42049
CME GROUP INC
COM
12572Q105
10864
51404
SH
SOLE
0
0
51404
SPDR SERIES TRUST
S&P DIVID ETF
78464A763
6773
66010
SH
SOLE
0
0
66010
VANGUARD SCOTTSDALE FDS
INTER TERM TREAS
92206C706
6083
91245
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SOLE
0
0
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ISHARES TR
NATIONAL MUN ETF
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SH
SOLE
0
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94952
ISHARES TR
3 7 YR TREAS BD
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SH
SOLE
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98115
ISHARES TR
CORE S&P TTL STK
464287150
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SH
SOLE
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103013
SPDR SERIES TRUST
SPDR BLOOMBERG
78468R663
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SH
SOLE
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110240
REAVES UTIL INCOME FD
COM SH BEN INT
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SOLE
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119934
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REAL ESTATE ETF
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SOLE
0
0
134860
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TOTAL BND MRKT
921937835
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SOLE
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SPDR S&P 500 ETF TR
TR UNIT
78462F103
52691
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SOLE
0
0
177550
EATON VANCE NEW YORK MUN BD
COM
27827Y109
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SH
SOLE
0
0
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INVESCO EXCHNG TRADED FD TR
TAXABLE MUN BD
46138G805
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SOLE
0
0
256840
ISHARES TR
CORE US AGGBD ET
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35397
312778
SH
SOLE
0
0
312778
ISHARES TR
CORE S&P500 ETF
464287200
109048
365294
SH
SOLE
0
0
365294
FIRST TR EXCHANGE TRADED FD
NO AMER ENERGY
33738D101
10232
399840
SH
SOLE
0
0
399840
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
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SH
SOLE
0
0
590940
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
181765
666781
SH
SOLE
0
0
666781
ISHARES TR
CORE S&P SCP ETF
464287804
57110
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SH
SOLE
0
0
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VANGUARD STAR FD
VG TL INTL STK F
921909768
45490
880561
SH
SOLE
0
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880561
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
39133
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SH
SOLE
0
0
971996
VANGUARD TAX MANAGED INTL FD
FTSE DEV MKT ETF
921943858
211233
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SH
SOLE
0
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ISHARES TR
US TREAS BD ETF
46429B267
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SH
SOLE
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