Condensed Consolidated Statement of Operations (Unaudited) - USD ($)	3 Months Ended
	Jul. 31, 2019	Jul. 31, 2018
Income Statement [Abstract]
Net sales	$ 35,481,917	$ 12,930,726
Cost of goods sold	10,051,457	4,964,010
Gross profit	25,430,460	7,966,716
Operating expenses
Selling and marketing expenses	15,828,098	6,044,357
General and administrative expenses	9,626,202	1,585,187
Total operating expenses	25,454,300	7,629,544
Operating earnings (loss)	(23,840)	337,172
Other income (expense)
Interest expense, net	(325,949)	(402,586)
Litigation settlements and other non-operating expenses	(204,717)
Change in fair value of derivative liabilities		(25,837)
Total other income (expense), net	(530,666)	(428,423)
Loss before income taxes	(554,506)	(91,251)
Income tax provision (benefit)	300,000
Net loss	$ (854,506)	$ (91,251)
Loss per share:
Basic	$ (0.01)	$ (0.00)
Diluted	$ (0.01)	$ (0.00)
Weighted average shares:
Basic	123,869,895	66,561,304
Diluted	123,869,895	66,561,304