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Significant Accounting Policies (Details Narrative)
3 Months Ended
May 02, 2019
USD ($)
Jul. 31, 2019
USD ($)
Supplier
Jul. 31, 2018
USD ($)
Supplier
Apr. 30, 2019
USD ($)
Operating lease, right-of-use asset   $ 1,186,467  
ASU No. 2016-02 [Member]        
Operating lease, right-of-use asset $ 1,300,000      
Operating lease, liability $ 1,300,000      
ASU No. 2016-02 [Member] | Minimum [Member]        
Right-of-use assets amortization period 1 year      
ASU No. 2016-02 [Member] | Maximum [Member]        
Right-of-use assets amortization period 3 years      
Selling and Marketing Expense [Member]        
Sales commission expense   $ 15,400,000 $ 5,700,000  
Sales Revenue, Net [Member] | Coffee and Coffee Related Products [Member]        
Concentration risk, percentage   21.00%    
Sales Revenue, Net [Member] | D.O.S.E. Nutraceutical Products [Member]        
Concentration risk, percentage   50.00%    
Sales Revenue, Net [Member] | No Individual Customer [Member]        
Concentration risk, percentage   10.00%    
Sales Revenue, Net [Member] | No Individual Customer [Member] | United States [Member]        
Concentration risk, percentage   96.00%    
Sales Revenue, Net [Member] | Elevate Product Line [Member]        
Concentration risk, percentage   97.00%    
Purchases [Member] | One Supplier [Member]        
Concentration risk, percentage   96.00% 95.00%  
Number of suppliers | Supplier   1 1  
Customers Right of Return [Member]        
Deferred sales revenue   $ 162,306   194,042
Services Offered on Subscription Basis [Member]        
Deferred sales revenue   $ 521,676   $ 515,087