Summary of Significant Accounting Policies (Details Narrative)	3 Months Ended	6 Months Ended
	Oct. 31, 2018 USD ($) Supplier	Oct. 31, 2018 USD ($) Supplier
Selling and Marketing Expense [Member]
Sales commission expense	$ 7,900,000	$ 13,600,000
Sales Revenue, Net [Member] | Coffee and Coffee Related Products [Member]
Concentration risk, percentage		33.00%
Sales Revenue, Net [Member] | Nutraceutical Products [Member]
Concentration risk, percentage		28.00%
Sales Revenue, Net [Member] | Customer [Member]
Concentration risk, percentage		10.00%
Sales Revenue, Net [Member] | Customer [Member] | United States [Member]
Concentration risk, percentage		95.00%
Sales Revenue, Net [Member] | Elevate Product Line [Member]
Concentration risk, percentage	95.00%	95.00%
Purchases [Member] | One Supplier [Member]
Concentration risk, percentage	92.00%	92.00%
Number of suppliers | Supplier	1	1
Sales Returns [Member] | Elevate Product Line [Member]
Concentration risk, percentage		2.00%
Sales Returns [Member] | Subscription-Based [Member]
Concentration risk, percentage		1.00%
Customers Right of Return [Member]
Deferred revenue associated with performance obligation	$ 120,400	$ 120,400
Potential restocking fees		0
Services Offered on Subscription Basis [Member] | Transferred Over Time [Member]
Deferred revenue associated with performance obligation	$ 646,500	$ 646,500