0001213900-23-065017.txt : 20230809 0001213900-23-065017.hdr.sgml : 20230809 20230809160907 ACCESSION NUMBER: 0001213900-23-065017 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 14 CONFORMED PERIOD OF REPORT: 20230809 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20230809 DATE AS OF CHANGE: 20230809 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Purple Innovation, Inc. CENTRAL INDEX KEY: 0001643953 STANDARD INDUSTRIAL CLASSIFICATION: HOUSEHOLD FURNITURE [2510] IRS NUMBER: 474078206 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-37523 FILM NUMBER: 231155190 BUSINESS ADDRESS: STREET 1: 4100 N. CHAPEL RIDGE RD STREET 2: SUITE 200 CITY: LEHI STATE: UT ZIP: 84043 BUSINESS PHONE: 801-756-2600 MAIL ADDRESS: STREET 1: 4100 N. CHAPEL RIDGE RD STREET 2: SUITE 200 CITY: LEHI STATE: UT ZIP: 84043 FORMER COMPANY: FORMER CONFORMED NAME: Global Partner Acquisition Corp. DATE OF NAME CHANGE: 20150602 8-K 1 ea183162-8k_purple.htm CURRENT REPORT
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): August 9, 2023

 

Purple Innovation, Inc.

(Exact Name of Registrant as Specified in its Charter)

 

Delaware   001-37523   47-4078206
(State of Incorporation)   (Commission File Number)  

(IRS Employer

Identification No.)

 

4100 North Chapel Ridge Rd., Suite 200    
Lehi, Utah   84043
(Address of Principal Executive Offices)   (Zip Code)

 

Registrant’s telephone number, including area code: (801) 756-2600

 

 

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

☐Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

☐Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

☐Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

☐Pre-commencements communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Class A Common Stock, par value $0.0001 per share   PRPL   The NASDAQ Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b–2 of the Securities Exchange Act of 1934 (§ 240.12b–2 of this chapter).

 

Emerging growth company ☐

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

  

 

 

 

 

 

ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

 

On August 9, 2023, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for the second quarter ended June 30, 2023, and providing revised net revenue and adjusted EBITDA guidance for 2023. A copy of the Company’s press release is attached as Exhibit 99.1 to this report and incorporated by reference.

 

The information furnished pursuant to this Item 2.02 and the exhibit hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and shall not be deemed to be incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act except as shall be expressly set forth by specific reference in such filing.

 

The press release furnished herewith in Exhibit 99.1 contains non-GAAP financial measures. Management believes non-GAAP financial measures assist management and investors in evaluating and comparing period-to-period results and projections in a more meaningful and consistent manner. Reconciliations for these non-GAAP financial measures to the most directly comparable GAAP financial measures are included in the press release.

 

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

 

EXHIBIT INDEX 

 

Exhibit
Number		   Description
99.1   Press Release dated August 9, 2023, regarding financial results for the second quarter ended June 30, 2023.
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

1

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Dated: August 9, 2023 PURPLE INNOVATION, INC.
     
  By: /s/ Bennett Nussbaum
    Bennett Nussbaum
    Interim Chief Financial Officer

 

 

2

 

 EX-99.1 2 ea183162ex99-1_purple.htm PRESS RELEASE DATED AUGUST 9, 2023, REGARDING FINANCIAL RESULTS FOR THE SECOND QUARTER ENDED JUNE 30, 2023

Exhibit 99.1

 

 

Purple Innovation Reports Second Quarter 2023 Results

Largest Product Introduction Points Business in the Right Direction

 

Lehi, Utah, August 9, 2023 – Purple Innovation, Inc. (NASDAQ: PRPL) (“Purple”), a comfort innovation company known for creating the “World’s First No Pressure™ Mattress,” today announced results for the second quarter ended June 30, 2023.

 

Second Quarter Financial Summary (Comparisons versus Second Quarter 2022)1

 

●Net revenue decreased 16.1% to $120.9 million compared to $144.1 million.
oWholesale revenue decreased 15.5% and Direct-to-Consumer (DTC) revenue decreased 16.6%.
●Gross margin decreased 210 basis points to 31.8% compared to 33.9%.
oExcluding discounts and transitional costs associated with the new product transition, second quarter 2023 adjusted gross margin was 38.6%
●Operating expenses were $75.7 million, or 62.7% of revenue compared to $60.9 million, or 42.3% of revenue.
oAdvertising spend increased 6.0% to $20.1 million, compared to $18.9 million.
●Operating loss was $(37.3) million compared to an operating loss of $(12.1) million.
●Net loss was $(37.5) million as compared to $(8.3) million.
oAdjusted net loss was $(21.1) million, or $(0.20) per diluted share as compared to $(8.8) million, or $(0.11) per diluted share.
●EBITDA was $(31.3) million compared to $(8.0) million.
oAdjusted EBITDA was $(18.5) million compared to $(0.3) million.
●Cash and cash equivalents were $26.9 million at June 30, 2023.
●New, less restrictive debt facility signed on August 7, 2023, as disclosed in the second quarter 10-Q

 

“This was an important quarter for Purple Innovation, marked by the largest product and brand refresh in the company’s history as we introduced 11 all-new, innovative products supported by a more premium brand position,” said Chief Executive Officer Rob DeMartini. “This new ‘Path to Premium Sleep’ strategy, while not immediately evident in our topline results due to the mid-quarter timing of the launch and ongoing industry-wide pressures, demonstrated several positive indications to reinforce that we have set the right course for the next stage of growth for the Company. June, the first full month with our new product in-market, was the strongest month of 2023 with a revenue run rate up 18% to the first 5 months of the year, and we’ve seen that momentum continue into the third quarter. This budding momentum, along with the continued rollout of our new product with additional wholesale partners in the coming months, positions us to deliver improved results in the second half of the year.”

 

 

 

 
1Reconciliations for non-GAAP financial measures to the most directly comparable GAAP financial measures are included in the “RECONCILIATION OF GAAP TO NON-GAAP MEASURES” tables at the end of this press release.

 

1

 

 

Second Quarter 2023 Review

 

Second quarter 2023 net revenue decreased 16.1% to $120.9 million, compared to $144.1 million in the second quarter of 2022. This decrease was primarily due to softening demand for home-related products, inflationary pressure on discretionary consumer spending, forward buying of consumers in recent years, industry-standard price reductions on the sell-in of new mattress and adjustable base floor models to wholesale partners, and increased discounting of discontinued models sold through our DTC channels. By channel, wholesale revenue decreased 15.5% and DTC revenue decreased 16.6%. DTC net revenues declined due to lower e-commerce revenue partially offset by growth in Purple retail showroom revenue driven by the addition of 16 showrooms over the previous 12 months.

 

Gross margin for the second quarter 2023 decreased to 31.8% compared to 33.9% in the year ago period. Excluding discounts and one-time costs associated with the product transition, gross margin in the current year quarter was 38.6%. These discounts and costs include industry standard price reductions on the sell-in of new mattress floor models to wholesale partners coupled with increased discounting of discontinued models sold through our DTC channels as we transitioned to our new premium and luxury product lineups. The 470-basis point improvement year-over-year was driven by the ongoing realization of efficiency and cost saving initiatives put in place during the first half of 2022.

 

Operating expenses were $75.7 million, or 62.7% of net revenue for the second quarter of 2023 compared to $60.9 million, or 42.3% of net revenue in the year ago period. This increase in operating expenses was largely driven by an increase in legal and professional fees of $8.2 million incurred by the Special Committee, including a $4.0 million accrual made in the second quarter of 2023 for the settlement amount owed to Coliseum. Marketing and sales expenses were higher in the second quarter as management increased advertising spend to align with the launch of our new premium and luxury product lineup in May 2023.

 

Operating loss was $(37.3) million for the second quarter 2023 compared to $(12.1) million in the prior year period.

 

Net loss attributable to Purple Innovation, Inc. was $(37.5) million for the second quarter 2023 compared to $(8.3) million in the year ago period. As previously disclosed, the Company determined that its outstanding warrants should be accounted for as liabilities and recorded at fair value on the date of the transaction and subsequently re-measured to fair value at each reporting date. For the three months ending June 30, 2023, there was no change in the fair value of warrant liabilities, while for the three months ended June 30, 2022, the Company recognized a non-cash gain of $0.4 million associated with the change in fair value of warrant liabilities. As of June 30, 2023, all outstanding warrants have expired.

 

Adjusted net loss, which excludes adjustments for certain non-cash items and other items the Company does not consider in the evaluation of ongoing operational performance, including losses associated with the extinguishment of debt and the expenses incurred by the Board’s Special Committee, was $(21.1) million, or $(0.20) per diluted share, compared to $(8.8) million, or $(0.11) per diluted share in the prior year period. Adjusted net income has also been adjusted to reflect an estimated effective income tax rate of 25.9% for the current year period and 31.7% for the comparable prior year period.

 

EBITDA for the second quarter 2023 was $(31.3) million compared to $(8.0) million in the second quarter 2022. Adjusted EBITDA, which excludes the expenses of the Board’s Special Committee, legal fees, non-cash stock-based compensation, severance and showroom opening costs, was $(18.5) million compared to Adjusted EBITDA of $(0.3) million in the prior year period.

 

2

 

 

Balance Sheet

 

As of June 30, 2023, the Company had cash and cash equivalents of $26.9 million compared to $41.8 million as of December 31, 2022. The decrease was driven primarily by cash used in operations of $38.1 million, capital expenditures of $5.8 million primarily related to additional investments made in our manufacturing facilities and the repayment of the full $24.7 million outstanding on the term loan. This was partially offset by cash provided from net proceeds of $57.0 million received from the public offering completed in February 2023. Inventories as of June 30, 2023 totaled $78.4 million compared with $73.2 million as of December 31, 2022.

 

On August 7, 2023, the Company closed on a new debt facility consisting of a $25 million term loan with Callodine Commercial Finance and an ABL credit agreement led by Bank of Montreal that provides up to $50 million in financing. This facility, which replaces Purple’s prior credit agreement, is less restrictive, including no minimum EBITDA requirement, allowing for more flexibility to invest in accelerating growth initiatives and increasing market share.

 

2023 Outlook

 

Based on results for the first half of 2023 and a more cautious view of industry demand for the remainder of the year, the Company is adjusting its outlook. It now expects net revenue to be in the range of $560 to $590 million and adjusted EBITDA between $(10) million and breakeven.    

 

Conference Call and Webcast Information

 

Purple Innovation, Inc. will host a live conference call to discuss financial results today, August 9, 2023 at 4:30 p.m. Eastern Time. To access the call dial (844) 825-9789 (domestic) or (412) 317-5180 (international). The call is also being webcast and can be accessed on the investor relations section of the Company's website, investors.purple.com. After the conference call, a webcast replay will remain available on the investor relations section of the Company's website for 30 days.

 

About Purple

 

Purple, the leading premium mattress company with the #1 Gel Grid technology in the world, the GelFlex® Grid, thoughtfully engineers products that make restorative sleep effortless for every kind of sleeper. The result of over 30 years of innovation and in comfort technologies, Purple's GelFlex Grid is the most significant advancement in mattresses in decades and is proven to reduce aches and pains. It instantly adapts as you move, balances temperature, relieves pressure and offers support in all the right places. Purple products, including mattresses, pillows, cushions, frames, sheets, and more, can be found online at Purple.com, in over 57 Purple stores and over 3,000 retailers nationwide. Sleep Better. Live Purple.

 

3

 

 

Forward Looking Statements

 

Certain statements made in this release that are not historical facts are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements include but are not limited to statements relating to our expected continuing expansion of market share from investment in expanded product lines, innovation and showrooms; our ability to achieve profitability; expected improvements in performance quarter-over-quarter and growth in the second half of the year; expected improvement in margin rates; our ability to successfully execute on improvement strategies, including right-sizing our cost structure and improving supply chain and manufacturing efficiency, and related impacts on our operating results; expected improvements in our operating performance, including wholesale relationships; demand for our products; expectations regarding consumer behavior; the timing and impact of the introduction of new product lines; the adequacy of our cash other capital resources; and expected financial and operating results for the full year 2023, including net revenue and Adjusted EBITDA. Statements based on historical data are not intended and should not be understood to indicate the Company’s expectations regarding future events. Forward-looking statements provide current expectations or forecasts of future events or determinations. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Factors that could influence the realization of forward-looking statements include, among others: changes in economic, financial and end-market conditions in the markets in which we operate; fluctuations in raw material prices and cost of labor; the financial condition of our customers and suppliers; competitive pressures, including the need for technology improvement, successful new product development and introduction; changes in consumer demand, including pullbacks in consumer spending; disruptions to our manufacturing processes; and the risk factors outlined in the “Risk Factors” section of our Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC”) on March 22, 2023 as amended on Form 10-K/A filed with the SEC on May 1, 2023, and in our other filings made with the SEC. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

 

Non-GAAP Financial Measures

 

EBITDA, adjusted EBITDA, adjusted net income, and adjusted net income per diluted share are non-GAAP financial measures that remove the impact of certain non-cash and non-recurring costs. Adjusted gross margin is a non-GAAP financial measure that removes the impact of reduced revenues relating to the sales of floor model mattresses and adjustable bases and increased one-time costs associated with the transition to our new Premium and Luxe product lineups. Management believes that the use of such non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. Refer to the attached tables for the reconciliation of such non-GAAP financial measures to the most comparable GAAP financial measure.

 

With respect to the Company’s Adjusted EBITDA outlook for the second quarter and full year 2023, a quantitative reconciliation to the corresponding GAAP information cannot be provided without unreasonable effort because of the inherent difficulty of accurately forecasting the occurrence and financial impact of the various adjusting items necessary for such reconciliation that have not yet occurred, are out of our control, or cannot be reasonably predicted, including but not limited to warrant liabilities and stock based compensation. For the same reasons, the Company is unable to assess the probable significance of the unavailable information, which could have a material impact on its future GAAP financial results.

 

Investor Contact:

Brendon Frey, ICR
brendon.frey@icrinc.com
203-682-8200

 

4

 

 

PURPLE INNOVATION, INC.

Condensed Consolidated Balance Sheets

(unaudited - in thousands, except par value)

 

   June 30,
2023		   December 31,
2022		 
Assets        
Current assets:        
Cash, cash equivalents and restricted cash  $26,949   $41,754 
Accounts receivable, net   22,769    34,566 
Inventories, net   78,402    73,197 
Prepaid expenses   5,669    7,821 
Other current assets   3,881    4,117 
Total current assets   137,670    161,455 
Property and equipment, net   131,493    136,673 
Operating lease right-of-use assets   99,858    102,541 
Goodwill   5,021    4,897 
Intangible assets, net   23,688    26,221 
Other long-term assets   2,958    1,546 
Total assets  $400,688   $433,333 
           
Liabilities and Stockholders’ Equity          
Current liabilities:          
Accounts payable  $48,742   $46,441 
Accrued sales returns   4,197    5,107 
Accrued compensation   4,190    6,691 
Customer prepayments   5,477    4,452 
Accrued sales and use tax   1,674    2,978 
Accrued rebates and allowances   5,827    9,804 
Operating lease obligations – current portion   14,390    13,708 
Other current liabilities   7,359    8,130 
Total current liabilities   91,856    97,311 
Debt   —    23,657 
Operating lease obligations, net of current portion   113,549    115,599 
Other long-term liabilities, net of current portion   17,717    17,876 
Total liabilities   223,122    254,443 
Commitments and contingencies (Note 14)          
Stockholders’ equity:          
Class A common stock; $0.0001 par value, 210,000 shares authorized; 105,045 issued and outstanding at June 30, 2023 and 91,380 issued and outstanding at December 31, 2022   11    9 
Class B common stock; $0.0001 par value, 90,000 shares authorized; 448 issued and outstanding at June 30, 2023 and 448 issued and outstanding at December 31, 2022   —    — 
Additional paid-in capital   589,145    529,466 
Accumulated deficit   (412,323)   (351,514)
Total stockholders’ equity attributable to Purple Innovation, Inc.   176,833    177,961 
Noncontrolling interest   733    929 
Total stockholders’ equity   177,566    178,890 
Total liabilities and stockholders’ equity  $400,688   $433,333 

 

5

 

 

PURPLE INNOVATION, INC.

Condensed Consolidated Statements of Income

(unaudited - in thousands, except per share amounts)

 

   Three Months Ended
June 30,		   Six Months Ended
June 30,		 
   2023   2022   2023   2022 
Revenues, net  $120,872   $144,109   $230,244   $287,288 
Cost of revenues   82,408    95,297    148,557    186,850 
Gross profit   38,464    48,812    81,687    100,438 
Operating expenses:                    
Marketing and sales   46,379    40,373    84,552    90,332 
General and administrative   26,437    18,779    50,104    36,667 
Research and development   2,925    1,748    6,297    3,891 
Total operating expenses   75,741    60,900    140,953    130,890 
Operating income (loss)   (37,277)   (12,088)   (59,266)   (30,452)
Other income (expense):                    
Interest expense   (352)   (707)   (554)   (1,730)
Other income (expense), net   37    (136)   110    (119)
Change in fair value – warrant liabilities   —    346    —    4,274 
Loss on extinguishment of debt   —    —    (1,217)   — 
Total other income (expense), net   (315)   (497)   (1,661)   2,425 
Net loss before income taxes   (37,592)   (12,585)   (60,927)   (28,027)
Income tax benefit (expense)   (72)   4,175    (144)   5,986 
Net loss   (37,664)   (8,410)   (61,071)   (22,041)
Net loss attributable to noncontrolling interest   (155)   (70)   (262)   (199)
Net loss attributable to Purple Innovation, Inc.  $(37,509)  $(8,340)  $(60,809)  $(21,842)
                     
Net loss per share:                    
Basic  $(0.36)  $(0.10)  $(0.60)  $(0.29)
Diluted  $(0.36)  $(0.10)  $(0.60)  $(0.29)
                     
Weighted average common shares outstanding:                    
Basic   105,079    82,703    101,760    74,924 
Diluted   105,079    83,151    101,760    75,372 

 

6

 

 

PURPLE INNOVATION, INC.

Condensed Consolidated Statements of Cash Flows

(unaudited - in thousands)

 

   Three Months Ended
June 30,		   Six Months Ended
June 30,		 
   2023   2022   2023   2022 
Cash flows from operating activities:                
Net income (loss)  $(37,664)  $(8,410)  $(61,071)  $(22,041)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:                    
Depreciation and amortization   6,007    3,741    12,890    7,583 
Non-cash interest   416    212    686    360 
Change in fair value - warrant liabilities   —    (346)   —    (4,274)
Stock-based compensation   1,661    1,275    2,853    1,817 
Deferred income taxes   —    (4,249)   —    (6,161)
Changes in operating assets and liabilities:                    
Accounts receivable   (8,657)   (2,572)   11,467    (6,148)
Inventories, net   9,423    20,940    (5,061)   13,804 
Prepaid inventory and other assets   2,049    2,460    2,952    3,481 
Operating lease, net   239    3,760    1,315    4,178 
Accounts payable   2,081    (21,127)   3,304    (37,027)
Accrued sales returns   79    (35)   (910)   (2,005)
Accrued compensation   (5,598)   (2,403)   (2,709)   354 
Customer prepayments   2,624    271    1,025    (5,722)
Accrued rebates and allowances   2,845    306    (3,977)   (2,854)
Other accrued liabilities   (55)   (2,346)   (2,034)   1,851 
Net cash provided by (used in) operating activities   (24,550)   (8,523)   (38,053)   (52,804)
                     
Cash flows from investing activities:                    
Purchase of property and equipment   (2,500)   (11,602)   (5,443)   (24,233)
Investment in intangible assets   (225)   (1,375)   (380)   (1,822)
Net cash used in investing activities   (2,725)   (12,977)   (5,823)   (26,055)
                     
Cash flows from financing activities:                    
Payments on term loan   —    —    (24,656)   (2,531)
Payments on revolving line of credit   —    —    —    (55,000)
Payments for debt issuance costs   —    —    (2,898)   (1,242)
Proceeds from stock offering   —    —    60,300    93,125 
Payments for public offering costs   (201)   (29)   (3,301)   (259)
Proportional Representation Preferred Linked Stock redemption fee   (105)   —    (105)   — 
Tax receivable agreement payments   —    —    (269)   (5,847)
Proceeds from exercise of stock options   —    —    —    166 
Net cash provided by (used in) financing activities   (306)   (29)   29,071    28,412 
                     
Net increase (decrease) in cash   (27,581)   (21,529)   (14,805)   (50,447)
Cash, beginning of the period   54,530    62,698    41,754    91,616 
Cash, end of the period  $26,949   $41,169   $26,949   $41,169 
                     
Supplemental disclosures of cash flow information:                    
Cash paid during the period for interest  $(187)  $482   $(226)  $1,345 
Cash paid during the period for income taxes  $15   $175   $58   $219 
                     
Supplemental schedule of non-cash investing and financing activities:                    
Property and equipment included in accounts payable  $3,209   $3,648   $3,209   $3,648 
Accrued distributions  $—   $228   $—   $228 

 

7

 

 

PURPLE INNOVATION, INC.

RECONCILIATION OF GAAP TO NON-GAAP MEASURES

(In thousands)

  

Management believes that the use of the following non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. These non-GAAP financial measures are EBITDA, adjusted EBITDA, adjusted net income, adjusted net income per diluted share and adjusted gross profit. Other companies may calculate these non-GAAP measures differently than we do. These non-GAAP measures have limitations as analytical tools, and you should not consider them in isolation or as a substitute for our financial results prepared in accordance with GAAP.

 

Reconciliation of GAAP Net Income (Loss) to Non-GAAP EBITDA and Adjusted EBITDA

 

A reconciliation of GAAP net income (loss) to the non-GAAP measures of EBITDA and adjusted EBITDA is provided below. EBITDA represents net income (loss) before interest expense, income tax (benefit) expense, other (income) expense, net, and depreciation and amortization. Adjusted EBITDA represents EBITDA excluding costs incurred due to stock-based compensation expense, debt extinguishment, changes in the fair value of the warrant liability, nonrecurring legal fees, Board special committee costs, executive interim and search costs, severance costs, vendor separation fee, showroom opening costs, new production facility start-up costs and COVID-19 related expenses. We believe EBITDA and Adjusted EBITDA provide additional useful information with respect to the impact of various adjustments and provide meaningful measures of our operating performance.

 

   Three Months Ended
June 30,		   Six Months Ended
June 30,		 
   2023   2022   2023   2022 
                 
GAAP net income (loss)  $(37,664)   (8,410)   (61,071)   (22,041)
Interest expense   352    707    554    1,730 
Income tax (benefit) expense   72    (4,175)   144    (5,986)
Other income, net   (37)   136    (110)   119 
Depreciation and amortization   6,007    3,741    12,890    7,583 
EBITDA   (31,270)   (8,001)   (47,593)   (18,595)
Adjustments:                    
Change in fair value - warrant liability   —    (346)   —    (4,274)
Loss on extinguishment of debt   —    —    1,217    — 
Stock-based compensation expense   1,661    1,275    2,853    1,817 
Vendor separation fee   —    3,136    1,050    3,136 
Legal fees   1,395    104    2,745    266 
Board special committee fees   8,298    —    14,160    — 
Acquisition expenses   65    —    65    — 
Executive interim and search costs   1,013    1,356    1,802    3,070 
Severance costs   267    1,191    635    2,469 
Showroom opening costs   39    900    96    1,576 
New production facility start-up costs   —    85    —    348 
COVID-19 related expenses   —    2    —    331 
Adjusted EBITDA  $(18,532)  $(298)  $(22,970)  $(9,856)

 

8

 

 

Reconciliation of GAAP Net Income to non-GAAP Adjusted Net Income and Adjusted Net Income per Diluted Share

 

Our presentation of adjusted net income assumes that all net income is attributable to Purple Innovation, Inc. (i.e. there is no allocation of net income or loss to noncontrolling interests), which assumes the full exchange at the beginning of the period of all outstanding Paired Securities for shares of Class A common stock of Purple Innovation, Inc., adjusted for certain nonrecurring items that we do not believe directly reflect our core operations. Adjusted net income per share, diluted, is calculated by dividing adjusted net income by the total shares of Class A common stock outstanding plus any dilutive warrants, options and restricted stock as calculated in accordance with GAAP and assuming the full exchange of all outstanding Paired Securities as of the beginning of each period presented. Adjusted net income and adjusted net income per diluted share, are supplemental measures of operating performance that do not represent, and should not be considered, alternatives to net income and earnings per share, as calculated in accordance with GAAP. We believe adjusted net income and adjusted net income per diluted share, supplement GAAP measures and enable us to more effectively evaluate our performance period-over-period. A reconciliation of net income (loss), the most directly comparable GAAP measure, to adjusted net income and the computation of adjusted net income per diluted share, are set forth below:

 

(in thousands, except per share amounts)  Three Months Ended
June 30,		   Six Months Ended
June 30,		 
   2023   2022   2023   2022 
Net income (loss)  $(37,664)  $(8,410)  $(61,071)  $(22,041)
Income tax (benefit) expense, as reported   72    (4,175)   144    (5,986)
Loss on extinguishment of debt   —    —    1,217    — 
Board special committee fees   8,298    —    14,160    — 
Change in fair value – warrant liabilities   —    (346)   —    (4,274)
Adjusted net income (loss) before income taxes   (29,294)   (12,931)   (45,550)   (32,301)
Adjusted income tax benefit (expense)(1)   7,587    4,106    11,797    6,977 
Adjusted net income (loss)  $(21,107)  $(8,825)  $(33,753)  $(25,324)
                     
Adjusted net income (loss) per share, diluted  $(0.20)  $(0.11)  $(0.33)  $(0.34)
                     
Adjusted weighted-average shares outstanding, diluted(2)   105,507    83,151    102,188    75,372 

 

(1)Represents the estimated effective tax rate of 25.9% for the three and six months ended June 30, 2023, and 31.74% and 21.6% for the three and six months ended June 30, 2022, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company’s blended state tax rates.

 

(2)Assumes options and restricted stock units calculated in accordance with GAAP and the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period.

 

9

 

 

A reconciliation of net income (loss) per share, diluted, to adjusted net income per diluted share is set forth below for the three and six months ended June 30, 2021 and 2020:

 

   For the Three Months Ended 
   June 30, 2023   June 30, 2022 
   Net Income   Weighted
Average
Shares,
 Diluted		   Net Income
per Share,
Diluted		   Net Income   Weighted
Average
Shares,
Diluted		   Net Income
per Share,
Diluted		 
Net income (loss) attributable to Purple Innovation Inc.(1)  $(37,509)   105,079   $(0.36)  $(8,340)   83,151   $(0.10)
Assumed exchange of shares(2)   (155)   428         (70)   —      
Net income (loss)   (37,664)             (8,410)          
Adjustments to arrive at adjusted income (loss) before taxes(3)   8,370              (4,521)          
Adjusted income (loss) before taxes   (29,294)             (12,931)          
Adjusted income tax benefit(4)   7,587              4,106           
Adjusted net income (loss)  $(21,107)   105,507   $(0.20)  $(8,825)   83,151   $(0.11)

 

(1)Represents net income attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding.

 

(2)Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock.

 

(3)Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes. Also assumes the dilutive warrants, options and restricted stock as calculated in accordance with GAAP.

 

(4)Represents the estimated effective tax rate of 25.9% and 31.7% for the three months ended June 30, 2023 and 2022, respectively, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company’s blended state tax rates.

 

   For the Six Months Ended 
   June 30, 2023   June 30, 2022 
   Net Income   Weighted
Average
Shares,
Diluted		   Net Income
per Share,
Diluted		   Net Income   Weighted
Average
Shares,
Diluted		   Net Income
per Share,
Diluted		 
Net income (loss) attributable to Purple Innovation Inc.(1)  $(60,809)   101,760   $(0.60)  $(21,842)   75,372   $(0.29)
Assumed exchange of shares(2)   (262)   428         (199)   —      
Net income (loss)   (61,071)             (22,041)          
Adjustments to arrive at adjusted income before taxes(3)   15,521              (10,260)          
Adjusted income before taxes   (45,550)             (32,301)          
Adjusted income tax benefit (expense)(4)   11,797              6,977           
Adjusted net income  $(33,753)   102,188   $(0.33)  $25,324    75,372   $(0.34)

 

(1)Represents net income attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding.

 

(2)Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock.

 

(3)Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes. Also assumes the dilutive warrants, options and restricted stock as calculated in accordance with GAAP.

 

(4)Represents the estimated effective tax rate of 25.9% and 21.6% for the six months ended June 30, 2023 and 2022, respectively, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company’s blended state tax rates.

 

10

 

 

Reconciliation of GAAP Gross Margin to Non-GAAP Adjusted Gross Margin

 

A reconciliation of GAAP gross margin to the non-GAAP adjusted gross margin is provided below. Adjusted gross margin represents gross margin removing the impact in the second quarter 2023 of industry-standard price reductions on the sell-in of new mattress and base floor models to wholesale partners, and increased discounting of discontinued models sold through our wholesale and DTC channels. In addition, adjusted gross margin excludes certain one-time costs associated with the new product transition. There was no new product transition activity in the second quarter 2022. We believe adjusted gross margin provides additional useful information with respect to the impact of the new model transition and provides meaningful measures of our operating performance.

 

   Three Months Ended
June 30,		 
   2023   2022 
Revenues, net, as reported  $120,872   $144,109 
Effect of price reductions and discounts   9,700    — 
Revenue, net, as adjusted   130,572    144,105 
           
Cost of revenues, as reported  $82,408   $95,297 
One-time costs associated with the new product transition   (2,200)   — 
Costs of revenues, as adjusted   80,208    95,297 
           
Gross margin, as reported  $38,464   $48,812 
Gross margin percent   31.8%   33.9%
           
Adjusted gross margin  $50,364   $48,812 
Adjusted gross margin percent   38.6%   33.9%

 

 

11

 

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Cover
Aug. 09, 2023
Cover [Abstract]  
Document Type 8-K
Amendment Flag false
Document Period End Date Aug. 09, 2023
Entity File Number 001-37523
Entity Registrant Name Purple Innovation, Inc.
Entity Central Index Key 0001643953
Entity Tax Identification Number 47-4078206
Entity Incorporation, State or Country Code DE
Entity Address, Address Line One 4100 North Chapel Ridge Rd.
Entity Address, Address Line Two Suite 200
Entity Address, City or Town Lehi
Entity Address, State or Province UT
Entity Address, Postal Zip Code 84043
City Area Code 801
Local Phone Number 756-2600
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share
Trading Symbol PRPL
Security Exchange Name NASDAQ
Entity Emerging Growth Company false
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