X0306 4 2020-11-13 0 0001643953 Purple Innovation, Inc. PRPL 0001216702 HOLLINGSWORTH CLAUDIA 141 EL CAMINO DRIVE, SUITE 210 BEVERLY HILLS CA 90212 1 0 0 0 Class A Common Stock 2020-11-13 4 A 0 999 0 A 20917 I Shares owned by i2CEO, LLC; see footnote As the sole member of i2CEO, LLC, Ms. Hollingsworth has voting and investment control over and may be considered the beneficial owner of all stock owned by i2CEO, LLC. /s/ Casey K. McGarvey, Attorney-in-Fact 2020-11-17