Net Income (Loss) Per Common Share (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2020	Jun. 30, 2019	Jun. 30, 2020	Jun. 30, 2019
Net income (loss) (numerator):
Net income (loss) attributable to Purple Innovation, Inc.-basic	$ (1,981)	$ (1,338)	$ 6,854	$ (1,468)
Add: Net income (loss) attributed to the noncontrolling interest	(3,841)		7,325
Net income (loss) attributable to Purple Innovation, Inc.-diluted	$ (5,822)	$ (1,338)	$ 14,179	$ (1,468)
Weighted average shares (denominator):
Weighted average shares—basic	29,277	8,457	25,976	8,447
Add: Dilutive effects of equity awards			1,515
Add: Dilutive effects of Class B Common Stock	24,720		27,530
Weighted average shares—diluted	53,997	8,457	55,021	8,447
Net income (loss) per common share:
Basic	$ (0.07)	$ (0.16)	$ 0.26	$ (0.17)
Diluted	$ (0.11)	$ (0.16)	$ 0.26	$ (0.17)