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Net Income (Loss) Per Common Share (Tables)
6 Months Ended
Jun. 30, 2020
Earnings Per Share [Abstract]  
Schedule of basic and diluted weighted average shares outstanding and earnings per share

   Three Months Ended
June 30,
   Six Months Ended
June 30,
 
   2020   2019   2020   2019 
Net income (loss) (numerator):                    
Net income (loss) attributable to Purple Innovation, Inc.-basic  $(1,981)  $(1,338)  $6,854   $(1,468)
Add: Net income (loss) attributed to the noncontrolling interest   (3,841)       7,325     
Net income (loss) attributable to Purple Innovation, Inc.-diluted  $(5,822)  $(1,338)  $14,179   $(1,468)
Weighted average shares (denominator):                    
Weighted average shares—basic   29,277    8,457    25,976    8,447 
Add: Dilutive effects of equity awards           1,515     
Add: Dilutive effects of Class B Common Stock   24,720        27,530     
Weighted average shares—diluted   53,997    8,457    55,021    8,447 
Net income (loss) per common share:                    
Basic  $(0.07)  $(0.16)  $0.26   $(0.17)
Diluted  $(0.11)  $(0.16)  $0.26   $(0.17)