Document and Entity Information - shares shares in Thousands	6 Months Ended
	Jun. 30, 2020	Aug. 13, 2020
Entity Registrant Name	Purple Innovation, Inc.
Entity Central Index Key	0001643953
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-Q
Document Period End Date	Jun. 30, 2020
Document Fiscal Year Focus	2020
Document Fiscal Period Focus	Q2
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Ex Transition Period	false
Entity Emerging Growth Company	true
Entity Current Reporting Status	Yes
Entity Shell Company	false
Entity File Number	001-37523
Entity Interactive Data Current	Yes
Entity Incorporation, State or Country Code	DE
Class A Common Stock
Entity Common Stock, Shares Outstanding		36,625,998
Class B Common Stock
Entity Common Stock, Shares Outstanding		17,381,935