Consolidated Statements of Operations - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2019	Dec. 31, 2018
Income Statement [Abstract]
Revenues, net	$ 428,358	$ 285,791
Cost of revenues	239,387	173,189
Gross profit	188,971	112,602
Operating expenses:
Marketing and sales	141,975	103,820
General and administrative	26,918	23,581
Research and development	3,864	2,095
Total operating expenses	172,757	129,496
Operating income (loss)	16,214	(16,894)
Other income (expense):
Interest expense	(5,180)	(3,733)
Other income, net	44	1,013
Loss on extinguishment of debt	(6,299)
Change in fair value - warrant liabilities	(16,758)
Total other expense, net	(28,193)	(2,720)
Net loss before income taxes	(11,979)	(19,614)
Income tax expense	(400)
Net loss	(12,379)	(19,614)
Net loss attributable to noncontrolling interest	(8,352)	(15,292)
Net loss attributable to Purple Innovation, Inc.	$ (4,027)	$ (4,322)
Net loss per common share-basic and diluted	$ (0.40)	$ (0.51)
Weighted average common shares outstanding-basic and diluted	10,006	8,418