X0206 3 2020-05-19 0 0001643953 Purple Innovation, Inc. PRPL 0001807345 Coliseum Capital Co-Invest III, L.P. 105 ROWAYTON AVE ROWAYTON CT 06853 0 0 0 1 See Remarks Class A Common Stock, par value $0.0001 per share 1734476 D May be deemed a member of 10% owner group, which consists of: . Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"); . Coliseum Capital, LLC, a Delaware limited liability company ("CC"); . Coliseum Capital Partners, L.P., a Delaware limited partnership ("CCP"); . Coliseum Co-Invest Debt Fund, L.P., a Delaware limited partnership ("COC"); . Coliseum Capital Co-Invest III, L.P., a Delaware limited partnership ("CCC III"); . Adam Gray, a director of the Issuer ("Gray"); and . Christopher Shackelton ("Shackelton"). CCC III is an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser. Shackelton and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCM, CC, CCP, COC and CCC III disclaims beneficial ownership of the securities reported herein except to the extent of that person's pecuniary interest therein. Gray is a director of the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, COC, CCC III and Shackelton. Coliseum Capital Co-Invest III, L.P., By: Coliseum Capital, LLC, its General Partner, By: /s/ Chivonne Cassar, Attorney-in-fact 2020-05-20