Corporate-Owned and Franchisee-Owned Stores

9 Months Ended

Sep. 30, 2020

Corporate-Owned and Franchisee-Owned Stores

The following table shows changes in our corporate-owned and franchisee-owned stores for the three and nine months ended September 30, 2020 and 2019:


	For the three months ended September 30,		For the nine months ended September 30,
	2020	2019	2020	2019
Franchisee-owned stores:
Stores operated at beginning of period	1,960	1,779	1,903	1,666
New stores opened	27	39	86	157
Stores debranded, sold or consolidated(1)	(2)	(1)	(4)	(6)
Stores operated at end of period(2)	1,985	1,817	1,985	1,817

Corporate-owned stores:
Stores operated at beginning of period	99	80	98	76
New stores opened	2	2	3	2
Stores acquired from franchisees	—	—	—	4
Stores operated at end of period(2)	101	82	101	82

Total stores:
Stores operated at beginning of period	2,059	1,859	2,001	1,742
New stores opened	29	41	89	159
Stores acquired, debranded, sold or consolidated(1)	(2)	(1)	(4)	(2)
Stores operated at end of period(2)	2,086	1,899	2,086	1,899

(1) The term “debrand” refers to a franchisee-owned store whose right to use the Planet Fitness brand and marks has been terminated in accordance with the franchise agreement. The Company retains the right to prevent debranded stores from continuing to operate as fitness centers. The term “consolidated” refers to the combination of a franchisee’s store with another store located in close proximity with our prior approval. This often coincides with an enlargement, re-equipment and/or refurbishment of the remaining store.

(2) The “stores operated” include stores that have closed temporarily related to the COVID-19 pandemic. All stores were closed in March 2020 in response to COVID-19, and as of September 30, 2020 1,983 were re-opened and operating, of which 1,884 were franchisee-owned stores and 99 were corporate-owned stores.