X0306 4 2019-12-06 0 0001393052 VEEVA SYSTEMS INC VEEV 0001636653 Zuppas Eleni Nitsa C/O VEEVA SYSTEMS INC. 4280 HACIENDA DRIVE PLEASANTON CA 94588 0 1 0 0 Chief Marketing Officer Class A Common Stock 2019-12-06 4 M 0 1700 0.00 A 15090 D Class A Common Stock 2019-12-06 4 C 0 3300 0.00 A 18390 D Class A Common Stock 2019-12-06 4 S 0 5000 144.99 D 13390 D Stock Option (right to buy) 32.26 2019-12-06 4 M 0 1700 0.00 D 2024-03-14 Class A Common Stock 1700 2367 D Stock Option (right to buy) 3.92 2019-12-06 4 M 0 3300 0.00 D 2023-03-25 Class B Common Stock 3300 11300 D Class B Common Stock 2019-12-06 4 A 0 3300 0.00 A Class A Common Stock 3300 3300 D Class B Common Stock 2019-12-06 4 C 0 3300 0.00 D Class A Common Stock 3300 0 D Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. The option shares are fully vested and may be exercised at any time. Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023. /s/ Meaghan S. Nelson, attorney-in-fact 2019-12-09