X0306 4 2019-09-01 0 0001393052 VEEVA SYSTEMS INC VEEV 0001636653 Zuppas Eleni Nitsa C/O VEEVA SYSTEMS INC. 4280 HACIENDA DRIVE PLEASANTON CA 94588 0 1 0 0 Chief Marketing Officer Class A Common Stock 2019-09-01 4 M 0 500 0.00 A 12998 D Class A Common Stock 2019-09-03 4 M 0 1700 0.00 A 14698 D Class A Common Stock 2019-09-03 4 C 0 3300 0.00 A 17998 D Class A Common Stock 2019-09-03 4 S 0 1500 158.2509 D 16498 D Class A Common Stock 2019-09-03 4 S 0 3500 159.646 D 12998 D Class A Common Stock 2019-09-04 4 S 0 177 158.00 D 12821 D Restricted Stock Units 2019-09-01 4 M 0 500 0.00 D Class A Common Stock 500 1000 D Stock Option (right to buy) 32.26 2019-09-03 4 M 0 1700 0.00 D 2024-03-14 Class A Common Stock 1700 7067 D Stock Option (right to buy) 3.92 2019-09-03 4 M 0 3300 0.00 D 2023-03-25 Class B Common Stock 3300 20600 D Class B Common Stock 2019-09-03 4 A 0 3300 0.00 A Class A Common Stock 3300 3300 D Class B Common Stock 2019-09-03 4 C 0 3300 0.00 D Class A Common Stock 3300 0 D Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer. The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.7900 to $158.6200 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $159.0200 to $159.6800 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person and were made to cover taxes associated with restricted stock vesting on September 1, 2019. On March 23, 2016, the Reporting Person was granted 8,000 RSUs under the Issuer's 2013 Equity Incentive Plan, of which 1/16 of the RSUs vested on June 1, 2016, with 1/16 of the RSUs vesting for each quarter of continuous service to the Issuer by the Reporting Person after June 1, 2016. The option shares are fully vested and may be exercised at any time. Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023. /s/ Meaghan S. Nelson, attorney-in-fact 2019-09-04