INTANGIBLE ASSETS, NET (Tables)

12 Months Ended

Dec. 31, 2024

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Finite-Lived Intangible Assets

An impairment expense is recognized when the estimated undiscounted future cash flows are less than the asset’s carrying amount being the excess of the carrying value of the impaired asset over its fair value.

Asset Class	Useful Life
Trademarks	8 to 20 years
Licenses	2 to 20 years
Customer relationships	4 to 20 years, based on estimated customer attrition rates
Computer software and technology	2 to 5 years
Development expenditure	3 to 5 years

Intangible assets subject to amortization consisted of the following as of December 31, 2024 and 2023:

	Weighted Average Useful Life (Years)	As of December 31,
($ in millions)		2024		2023
Computer software and technology	2.6	$	1,234	$	1,283
Licenses	8.2	423		475
Development expenditure	3.1	1,274		1,174
Trademarks	15.6	3,753		3,753
Customer relationships	6.3	4,464		4,558
Other	14.9	177		186
Gross carrying value		11,325		11,429
Computer software and technology		917		929
Licenses		146		159
Development expenditure		713		722
Trademarks		1,875		1,767
Customer relationships		2,243		1,911
Other		67		60
Accumulated amortization		5,961		5,548
Computer software and technology		317		354
Licenses		277		316
Development expenditure		561		452
Trademarks		1,878		1,986
Customer relationships		2,221		2,647
Other		110		126
Net carrying amount		$	5,364	$	5,881

Schedule of Finite-Lived Intangible Assets, Future Amortization Expense

As of December 31, 2024, estimated total amortization expense for the next five years related to the Group’s intangible assets subject to amortization is as follows:

($ in millions)	Estimated Amortization Expense
2025	$	784
2026	633
2027	490
2028	397
2029	321
	$	2,625