Chief Compliance Officer

0001632968-24-000001.txt : 20240509 0001632968-24-000001.hdr.sgml : 20240509 20240509110024 ACCESSION NUMBER: 0001632968-24-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240509 DATE AS OF CHANGE: 20240509 EFFECTIVENESS DATE: 20240509 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Wealthquest Corp CENTRAL INDEX KEY: 0001632968 ORGANIZATION NAME: IRS NUMBER: 205248650 STATE OF INCORPORATION: OH FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16522 FILM NUMBER: 24929227 BUSINESS ADDRESS: STREET 1: 50 E-BUSINESS WAY STREET 2: SUITE 120 CITY: CINCINNATI STATE: OH ZIP: 45241 BUSINESS PHONE: 513-530-9700 MAIL ADDRESS: STREET 1: 50 E-BUSINESS WAY STREET 2: SUITE 120 CITY: CINCINNATI STATE: OH ZIP: 45241 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001632968 XXXXXXXX 03-31-2024 03-31-2024 Wealthquest Corp

50 E-BUSINESS WAY SUITE 120 CINCINNATI OH 45241

13F HOLDINGS REPORT 028-16522 N Patrick D. Hayes Chief Compliance Officer 5136934886 Patrick D. Hayes Cincinnati OH 05-09-2024 0 131 933179807 false INFORMATION TABLE 2 1Q2024WQC13F.xml VANGUARD INDEX FDS LARGE CAP ETF 922908637 166891032 696075 SH SOLE 696075 0 0 Vanguard Scottsdate FDS VNG RUS1000GRW 92206C680 113246655 1306641 SH SOLE 1306641 0 0 iShares TR Core MSCI EAFE 46432F842 85044136 1145838 SH SOLE 1145838 0 0 SPDR TOTAL STK MKT 78464A805 62986010 981855 SH SOLE 981855 0 0 AMERICAN FINL GROUP INC OHIO COM 025932104 46861772 343360 SH SOLE 343360 0 0 Innovator ETFS TR Defined Wealth Shield 45783Y855 41136575 1405898 SH SOLE 1405898 0 0 Innovator ETFS TR US Equity 10 Buffer 45783Y442 39273294 1432809 SH SOLE 1432809 0 0 F/m Investments US Treasury 2 Year 74933W486 38412473 798762 SH SOLE 798762 0 0 ISHARES TR CORE S&P MCP ETF 464287507 31571630 519783 SH SOLE 519783 0 0 F/M Investments 12 Month Bill 74933W478 30973001 619956 SH SOLE 619956 0 0 Vanguard Index FDS Small CP ETF 922908751 29901913 130810 SH SOLE 130810 0 0 PROCTER & GAMBLE CO COM 742718109 29366178 180993 SH SOLE 180993 0 0 F/M Investments US Tbill 6 Month 74933W460 26506169 528959 SH SOLE 528959 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 26364073 105515 SH SOLE 105515 0 0 F/m Investments US TBIL 74933W452 15917340 318155 SH SOLE 318155 0 0 SPDR SER TR Portfolio S&P 400 78464A847 14959434 280454 SH SOLE 280454 0 0 iShares INC Core MSCI EMKT 46434G103 10466877 202846 SH SOLE 202846 0 0 APPLE INC COM 037833100 8452952 49294 SH SOLE 49294 0 0 DFA International Core 25434V203 6659532 220368 SH SOLE 220368 0 0 Apache COM 03743Q108 5301407 154200 SH SOLE 154200 0 0 DFA Emerging Core 25434V302 5180646 209573 SH SOLE 209573 0 0 MICROSOFT CORP COM 594918104 5102945 12129 SH SOLE 12129 0 0 iShares TR EAFE GRWTH ETF 464288885 4809389 46337 SH SOLE 46337 0 0 ISHARES TR CORE S&P SCP ETF 464287804 4344872 39313 SH SOLE 39313 0 0 LILLY ELI & CO COM 532457108 4096737 5266 SH SOLE 5266 0 0 SPDR Small CP ETF 78468R853 4011500 93204 SH SOLE 93204 0 0 Innovator ETFS TR S&P 500 Buffer Oct 45782C771 3590498 88720 SH SOLE 88720 0 0 Innovator ETFS TR S&P 500 Buffer Jul 45782C789 2963690 73486 SH SOLE 73486 0 0 CINTAS CORP COM 172908105 2692470 3919 SH SOLE 3919 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 2625288 5019 SH SOLE 5019 0 0 AMAZON COM INC COM 023135106 2572940 14264 SH SOLE 14264 0 0 MERCK & CO INC NEW COM 58933Y105 2246316 17024 SH SOLE 17024 0 0 JPMORGAN CHASE & CO COM 46625H100 1810055 9036 SH SOLE 9036 0 0 NVIDIA CORP COM 67066G104 1762845 1951 SH SOLE 1951 0 0 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943868 1705416 33992 SH SOLE 33992 0 0 Innovator ETFS TR S&P 500 Pwr Buffer May 45782C318 1653290 50917 SH SOLE 50917 0 0 Vanguard Index FDS S&P 500 ETF SHS 922908363 1572369 3271 SH SOLE 3271 0 0 JOHNSON & JOHNSON COM 478160104 1552439 9813 SH SOLE 9813 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1440064 5484 SH SOLE 5484 0 0 HERSHEY CO COM 427866108 1400594 7201 SH SOLE 7201 0 0 EXXON MOBIL CORP COM 30231G102 1381744 11887 SH SOLE 11887 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1322535 3145 SH SOLE 3145 0 0 ISHARES TR Core S&P US VLU 464287663 1263265 13968 SH SOLE 13968 0 0 Invesco QQQ TR Unit SER 1 46090E103 1258378 2834 SH SOLE 2834 0 0 ISHARES TR CORE S&P500 ETF 464287200 1228137 2336 SH SOLE 2336 0 0 US Bank COM 74460D729 1177934 26352 SH SOLE 26352 0 0 ABBVIE INC COM 00287Y109 1116455 6131 SH SOLE 6131 0 0 AMGEN INC COM 031162100 1034640 3639 SH SOLE 3639 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 961006 2792 SH SOLE 2792 0 0 ABBOTT LABS COM 002824100 952428 8379 SH SOLE 8379 0 0 ISHARES TR RUS 1000 ETF 464287622 923487 3206 SH SOLE 3206 0 0 iShares TR Morningstar US Growth 464287119 907269 12020 SH SOLE 12020 0 0 iShares TR Rus Mid Cap ETF 464287499 895915 10654 SH SOLE 10654 0 0 ALPHABET INC CAP STK CL A 02079K305 871922 5777 SH SOLE 5777 0 0 ISHARES TR CORE S&P US GWT 464287671 869463 7418 SH SOLE 7418 0 0 AIR PRODS & CHEMS INC COM 009158106 811846 3351 SH SOLE 3351 0 0 Innovator ETFS TR S&P 500 Buffer Dec 45782C557 808137 19903 SH SOLE 19903 0 0 CHEVRON CORP NEW COM 166764100 795631 5043 SH SOLE 5043 0 0 HOME DEPOT INC COM 437076102 748020 1950 SH SOLE 1950 0 0 Vanguard Group Div App ETF 921908844 731718 4007 SH SOLE 4007 0 0 MCDONALDS CORP COM 580135101 722806 2563 SH SOLE 2563 0 0 ISHARES S&P AGGRESSIVE ALLOCATION ETF S&P AGGRESSIVE ALLOCATION ETF 464289859 688173 9368 SH SOLE 9368 0 0 HONEYWELL INTL INC COM 438516106 644485 3140 SH SOLE 3140 0 0 GENERAL ELECTRIC CO COM 369604103 603490 3438 SH SOLE 3438 0 0 NEXTERA ENERGY INC COM 65339F101 599667 9383 SH SOLE 9383 0 0 Walmart COM 931142103 589846 9803 SH SOLE 9803 0 0 Duke Energy Corp COM 26441C204 589060 6091 SH SOLE 6091 0 0 KROGER CO COM 501044101 546035 9557 SH SOLE 9557 0 0 Verizon COM 92343V104 536122 12777 SH SOLE 12777 0 0 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 521663 1712 SH SOLE 1712 0 0 iShares TR Russell 2000 ETF 464287655 517127 2459 SH SOLE 2459 0 0 DISNEY WALT CO COM DISNEY 254687106 503021 4111 SH SOLE 4111 0 0 Fifth Third Bancorp COM 316773100 495302 13311 SH SOLE 13311 0 0 VISA INC COM CL A 92826C839 491459 1761 SH SOLE 1761 0 0 Illinois Tool Wks INC COM 452308109 462064 1722 SH SOLE 1722 0 0 PFIZER COM 717081103 445812 16065 SH SOLE 16065 0 0 VANGUARD INTL EQUITY INDEX FTSE EMR MKT ETF 922042858 439295 10517 SH SOLE 10517 0 0 Costco Whsl Corp New COM 22160K105 438164 598 SH SOLE 598 0 0 SPDR SERIES TRUST Tech 81369Y803 432576 2077 SH SOLE 2077 0 0 ISHARES TR S&P 500 GRWT ETF 464287309 432248 5119 SH SOLE 5119 0 0 HEARTLAND BANCORP OHIO COM 421962101 429637 5025 SH SOLE 5025 0 0 Linde PLC SHS G5494J103 428103 922 SH SOLE 922 0 0 American Express Co COM 025816109 394131 1731 SH SOLE 1731 0 0 CINCINNATI FINL CORP COM 172062101 390514 3145 SH SOLE 3145 0 0 Stryker Corp COM 863667101 387931 1084 SH SOLE 1084 0 0 ISHARES GRWT ALLOCAT ETF 464289867 381172 6847 SH SOLE 6847 0 0 VANGUARD WORLD FDS Health Car ETF 92204A504 379810 1404 SH SOLE 1404 0 0 Coca Cola COM 191098102 365672 5977 SH SOLE 5977 0 0 BOEING 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6942 SH SOLE 6942 0 0 Parker Hannifin COM 701094104 295680 532 SH SOLE 532 0 0 Vanguard Info Tech 92204A702 287862 549 SH SOLE 549 0 0 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 287160 4667 SH SOLE 4667 0 0 Oracle COM 68389X105 279539 2225 SH SOLE 2225 0 0 Wisconsin Energy Corp COM 92939U106 279208 3400 SH SOLE 3400 0 0 WISDOMTREE TR LARGECAP DIVID 97717W307 267103 3700 SH SOLE 3700 0 0 Eaton Corp COM G29183103 263901 844 SH SOLE 844 0 0 AllianzIM 20 Buffer Jan 00888H802 255567 8130 SH SOLE 8130 0 0 Tesla INC COM 88160R101 252786 1438 SH SOLE 1438 0 0 Novo Nordisk COM 670100205 252434 1966 SH SOLE 1966 0 0 iShares TR Morningstar US Eq 464287127 241325 3330 SH SOLE 3330 0 0 UNION PAC CORP COM 907818108 240027 976 SH SOLE 976 0 0 AllianzIM 20 Buffer Dec 00888H794 238834 8230 SH SOLE 8230 0 0 AllianzIM 20 Buffer April 00888H208 236118 7803 SH SOLE 7803 0 0 Adobe Syatems COM 00724F101 235143 466 SH SOLE 466 0 0 Check Point Software COM M22465104 227809 1389 SH SOLE 1389 0 0 SPDR Gold Trust 78463V107 227320 1105 SH SOLE 1105 0 0 Norfolk Southern COM 655844108 220462 865 SH SOLE 865 0 0 Vanguard Value 922908744 215789 1325 SH SOLE 1325 0 0 Enbridge INC COM 29250N105 214040 5916 SH SOLE 5916 0 0 Unitedhealth Group Inc COM 91324P102 209752 424 SH SOLE 424 0 0 Wells Fargo COM 949746101 209206 3609 SH SOLE 3609 0 0 Southern Company COM 842587107 205535 2865 SH SOLE 2865 0 0 TJX Companies COM 872540109 205375 2025 SH SOLE 2025 0 0 CSX Corp COM 126408103 205219 5536 SH SOLE 5536 0 0 BlackRock COM 09247X101 200921 241 SH SOLE 241 0 0