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Note 2 - Summary of Significant Accounting Policies (Details Textual)
$ in Millions
12 Months Ended
Dec. 31, 2019
USD ($)
Dec. 31, 2018
USD ($)
Dec. 31, 2017
USD ($)
Jan. 01, 2019
USD ($)
Number of Reportable Segments 1      
Advertising Expense $ 34.3 $ 28.6 $ 25.3  
Accounting Standards Update 2016-02 [Member]        
Operating and Finance Lease, Right-of-Use Asset       $ 14.9
Operating and Finance Lease, Liability       $ 13.3
Franchise [Member]        
Cost of Goods and Services Sold, Total $ 22.7 $ 16.1 $ 15.7