Condensed Statement of Operations and Comprehensive Loss - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Income Statement [Abstract]
Revenue	$ 42,195	$ 29,047
Cost of goods sold	8,039	5,130
Gross profit	34,156	23,917
Operating expenses
Sales and marketing	33,655	22,299
Research and development	3,412	3,052
General and administrative	10,865	6,662
Total operating expenses	47,932	32,013
Loss from operations	(13,776)	(8,096)
Interest income	1,479	9
Interest expense	(1,285)	(951)
Other income, net	128	2
Other non-operating income (expense), net	322	(940)
Net loss	(13,454)	(9,036)
Unrealized losses on marketable securities	(29)	0
Comprehensive loss	$ (13,483)	$ (9,036)
Net loss per share attributable to common stockholders, basic	$ (0.23)	$ (0.16)
Net loss per share attributable to common stockholders, diluted	$ (0.23)	$ (0.16)
Weighted-average common stock outstanding, basic	58,723,760	54,827,665
Weighted-average common stock outstanding, diluted	58,723,760	54,827,665