XML 32 R22.htm IDEA: XBRL DOCUMENT v3.7.0.1
Summary of Significant Accounting Policies (Details Narrative) - USD ($)
3 Months Ended 6 Months Ended
Nov. 23, 2015
Jun. 30, 2017
Jun. 30, 2016
Jun. 30, 2017
Jun. 30, 2016
Dec. 31, 2016
Stock-based compensation expense       $ 1,040,909 $ 610,763  
Shipping, handling and transportation costs   $ 171,438 $ 161,518 196,728 201,670  
Advertising costs   265,122 20,916 316,764 30,547  
Research and development expense   127,864 119,187 304,726 119,587  
General and administrative expenses   0 0 829 46,667  
Research and development arrangement, contract to perform for others, costs incurred, gross     40,000   40,000  
Accrued liabilities   50,000   50,000    
Unrealized gain on investment   18,049 30,246  
Debt instrument principal and interest $ 3,819     0  
Inventory finished goods   186,000   186,000   $ 320,000
Inventory valuation reserves   65,196   65,196   45,078
Depreciation expense   $ 35,337 $ 39,004 $ 76,706 $ 77,698  
Equity method investment, ownership percentage   5.00%   5.00%    
Shareholders [Member]            
Equity method investment, ownership percentage     5.00%   5.00%  
Trade Receivables [Member] | Customer One [Member]            
Concentration risk, percentage       36.00%    
Trade Receivables [Member] | Customer Two [Member]            
Concentration risk, percentage       14.00%    
Trade Receivables [Member] | Two Customer [Member]            
Concentration risk, percentage       50.00% 46.00%  
Common Stock [Member]            
Expected product development cost     $ 40,000   $ 40,000  
Unrealized gain on investment          
Big Geyser Inc [Member]            
Stock-based compensation expense   $ 257,022   257,022    
Customer Relationships [Member]            
Reduction in net sales   410,326 0 $ 401,182 45,165  
Cold-Drink Containers [Member]            
Property, plant and equipment, estimated useful lives       3 years    
Furniture And Equipment [Member] | Minimum [Member]            
Property, plant and equipment, estimated useful lives       3 years    
Furniture And Equipment [Member] | Maximum [Member]            
Property, plant and equipment, estimated useful lives       5 years    
Trucks and Automobiles [Member] | Minimum [Member]            
Property, plant and equipment, estimated useful lives       3 years    
Trucks and Automobiles [Member] | Maximum [Member]            
Property, plant and equipment, estimated useful lives       5 years    
Website [Member]            
Property, plant and equipment, estimated useful lives       3 years    
Finite-lived intangible assets, net   0   $ 0   2,500
Finite-lived intangible assets, gross   15,000   15,000   15,000
Finite-lived intangible assets, accumulated amortization   15,000   15,000   $ 12,500
Amortization expense   $ 1,250 $ 1,251 $ 2,500 $ 2,502