TEXT-EXTRACT 2 filename2.txt December 2, 2019 Duncan Palmer Chief Financial Officer Cushman & Wakefield plc 125 Old Broad Street London, United Kingdom EC2N 1AR Re: Cushman & Wakefield plc Form 10-K for the year ended December 31, 2018 Filed February 28, 2019 File No. 001-38611 Dear Mr. Palmer: We have reviewed your filing and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to these comments within ten business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumstances, please tell us why in your response. After reviewing your response to these comments, we may have additional comments. Form 10-K for the year ended December 31, 2018 Use of Non-GAAP Financial Measures, page 40 1. We note your use of the title "fee revenue" for one of your non-GAAP financial measures. Please tell us how you determined it was appropriate to use a title for your non- GAAP financial measure that appears to be the same as, or confusingly similar to, a title used for a GAAP financial measure. Refer to Item 10(e)(1)(ii)(E) of Regulation S-K. Notes to Consolidated Financial Statements Note 3: Segment Data, page 74 2. We note your disclosure that Adjusted EBITDA is the profitability metric reported to your CODM. We further note you also present total fee revenue and total fee-based operating expenses, which appear to be profitability metrics. Please refer to ASC 280-10-50-28 and advise how you determined it was appropriate to present multiple measures within your segment footnote. Duncan Palmer Cushman & Wakefield plc December 2, 2019 Page 2 We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. You may contact Jeffrey Lewis, Staff Accountant, at 202-551-6216 or Jennifer Monick, Assistant Chief Accountant, at 202-551-3295 with any questions. FirstName LastNameDuncan Palmer Sincerely, Comapany NameCushman & Wakefield plc Division of Corporation Finance December 2, 2019 Page 2 Office of Real Estate & Construction FirstName LastName