0000905729-24-000031.txt : 20240208 0000905729-24-000031.hdr.sgml : 20240208 20240208123342 ACCESSION NUMBER: 0000905729-24-000031 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240208 DATE AS OF CHANGE: 20240208 EFFECTIVENESS DATE: 20240208 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 ORGANIZATION NAME: IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 24607907 BUSINESS ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 BUSINESS PHONE: 269-488-8001 MAIL ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001620081 XXXXXXXX 12-31-2023 12-31-2023 false Long Road Investment Counsel, LLC

107 West Michigan Avenue Suite 804 Kalamazoo MI 49007-3946

13F HOLDINGS REPORT 028-16587 000171343 801-79721 N Charles D. Wattles 269-488-8001 /s/ Charles D. Wattles Kalamazoo MI 02-03-2024 0 69 240859 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 1468 12970 SH SOLE 0 0 12970 ABBVIE COM 00287Y109 900 5475 SH SOLE 0 0 5475 ACCENTURE COM g1151c101 6521 17920 SH SOLE 0 0 17920 ADOBE COM 00724f101 1421 2300 SH SOLE 0 0 2300 AUTOMATIC DATA PROCESSNG INC COM 053015103 13196 53689 SH SOLE 0 0 53689 AFFILIATED MANAGERS GROUP COM 008252108 2275 15285 SH SOLE 0 0 15285 AFLAC COM 001055102 4335 51400 SH SOLE 0 0 51400 AIR PRODUCTS & CHEMICALS INC COM 009158106 3673 14365 SH SOLE 0 0 14365 ALPHABET CL A COM 02079K305 12573 89740 SH SOLE 0 0 89740 ALPHABET CL C COM 02079K107 12846 90590 SH SOLE 0 0 90590 APPLE COM 037833100 6703 36351 SH SOLE 0 0 36351 BECTON DICKINSON & CO COM 075887109 3960 16582 SH SOLE 0 0 16582 BERKSHIRE HATHAWAY CL A COM 084670108 1156 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY CL B COM 084670702 269 700 SH SOLE 0 0 700 BOOT BARN COM 099406100 425 5925 SH SOLE 0 0 5925 BORG WARNER COM 099724106 1662 49030 SH SOLE 0 0 49030 BROADRIDGE FINANCIAL COM 11133t103 3461 16950 SH SOLE 0 0 16950 CARMAX COM 143130102 5815 81700 SH SOLE 0 0 81700 CHEESECAKE FACTORY COM 163072101 1466 42650 SH SOLE 0 0 42650 CINTAS COM 172908105 2086 3450 SH SOLE 0 0 3450 COSTCO COM 22160k105 284 408 SH SOLE 0 0 408 DOLBY COM 25659T107 210 2525 SH SOLE 0 0 2525 DORMAN PRODUCTS COM 258278100 2434 29900 SH SOLE 0 0 29900 ECOLAB COM 278865100 333 1680 SH SOLE 0 0 1680 EQUIFAX COM 294429105 1458 5966 SH SOLE 0 0 5966 EXPEDITORS COM 302130109 4718 37350 SH SOLE 0 0 37350 EXXON MOBIL COM 30231G102 532 5175 SH SOLE 0 0 5175 FASTENAL CO COM 311900104 9511 139395 SH SOLE 0 0 139395 FIDELITY NATL INFORMATION SVCS COM 31620m106 2098 33695 SH SOLE 0 0 33695 GE COM 369604301 1901 14358 SH SOLE 0 0 14358 GE HEALTHCARE COM 36266g107 377 5143 SH SOLE 0 0 5143 GEN DIGITAL COM 668771108 1750 74525 SH SOLE 0 0 74525 GENTEX COM 371901109 871 26300 SH SOLE 0 0 26300 GILEAD SCIENCES COM 375558103 1874 23950 SH SOLE 0 0 23950 IDEXX LABS COM 45168D104 5743 11150 SH SOLE 0 0 11150 INTERCONTINENTAL EXCHANGE COM 45866f104 7873 61835 SH SOLE 0 0 61835 INTUIT SOFTWARE COM 461202103 3264 5170 SH SOLE 0 0 5170 ITW COM 452308109 10000 38328 SH SOLE 0 0 38328 JACOBS SOLUTIONS INC COM 46982l108 650 4825 SH SOLE 0 0 4825 JOHNSON & JOHNSON COM 478160104 2198 13835 SH SOLE 0 0 13835 KNIGHT-SWIFT COM 499049104 459 8005 SH SOLE 0 0 8005 LAUDER, ESTEE COM 518439104 4459 33784 SH SOLE 0 0 33784 LOWES COM 548661107 202 950 SH SOLE 0 0 950 MEDTRONIC COM G5960L103 560 6400 SH SOLE 0 0 6400 MICROSOFT COM 594918104 1239 3117 SH SOLE 0 0 6400 MOODYS COM 615369105 1442 3679 SH SOLE 0 0 3679 O REILLY AUTOMOTIVE COM 67103H107 24119 23576 SH SOLE 0 0 23576 OMNICOM COM 681919106 4719 52210 SH SOLE 0 0 52210 ORACLE COM 68389x105 8940 80040 SH SOLE 0 0 80040 PAYPAL COM 70450Y103 902 14700 SH SOLE 0 0 14700 PEPSICO COM 713448108 4769 28300 SH SOLE 0 0 28300 PFIZER COM 717081103 218 8035 SH SOLE 0 0 8035 PHINIA COM 71880K101 297 9806 SH SOLE 0 0 9806 PROCTER & GAMBLE COM 742718109 841 5351 SH SOLE 0 0 5351 SCOTTS MIRACLE-GRO CO CL A COM 810186106 633 11250 SH SOLE 0 0 11250 STARBUCKS COM 855244109 6444 69270 SH SOLE 0 0 69270 STATE STREET COM 857477103 1592 21551 SH SOLE 0 0 21551 STRYKER CORP COM 863667101 14295 42610 SH SOLE 0 0 42610 SYSCO COM 871829107 1259 15560 SH SOLE 0 0 15560 THERMO FISHER SCIENTIFIC COM 883556102 4512 8371 SH SOLE 0 0 8371 TRACTOR SUPPLY COM 892356106 539 2400 SH SOLE 0 0 2400 WALGREENS COM 931427108 1064 47150 SH SOLE 0 0 47150 WESTERN UNION COM 959802109 466 37087 SH SOLE 0 0 37087 WEX COM 96208T104 5743 28099 SH SOLE 0 0 28099 SPDR S&P 400 ETF ETF 78467y107 491 985 SH SOLE 0 0 985 SPDR S&P 500 ETF ETF 78462f103 997 2064 SH SOLE 0 0 2064 VANGUARD FTSE EMERGING MARKETS ETF 922042858 744 18780 SH SOLE 0 0 18780 ISHARES MSCI EAFE ETF ETF 464287465 1109 14790 SH SOLE 0 0 14790 RB GLOBAL INC COM 74935q107 3515 54940 SH SOLE 0 0 54940