0000905729-23-000043.txt : 20230209 0000905729-23-000043.hdr.sgml : 20230209 20230209140226 ACCESSION NUMBER: 0000905729-23-000043 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230209 DATE AS OF CHANGE: 20230209 EFFECTIVENESS DATE: 20230209 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 23605454 BUSINESS ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 BUSINESS PHONE: 269-488-8001 MAIL ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001620081 XXXXXXXX 12-31-2022 12-31-2022 false Long Road Investment Counsel, LLC

107 West Michigan Avenue Suite 804 Kalamazoo MI 49007-3946

13F HOLDINGS REPORT 028-16587 000171343 801-79721 N Charles D. Wattles 269-488-8001 /s/ Charles D. Wattles Kalamazoo MI 02-08-2023 0 69 201277 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 1600 14570 SH SOLE 0 0 14570 ABBVIE INC COM 00287Y109 1105 6835 SH SOLE 0 0 6835 ACCENTURE COM g1151c101 5070 19000 SH SOLE 0 0 19000 ADOBE COM 00724f101 808 2400 SH SOLE 0 0 2400 AUTOMATIC DATA PROCESSING IN COM 053015103 13026 54534 SH SOLE 0 0 54534 AFFILIATED MANAGERS GROUP IN COM 008252108 2381 15045 SH SOLE 0 0 15045 AFLAC INC COM 001055102 3439 47800 SH SOLE 0 0 47800 AIR PRODS & CHEMS INC COM 009158106 4518 14655 SH SOLE 0 0 14655 ALPHABET CL C COM 02079k107 4585 51680 SH SOLE 0 0 51680 ALPHABET CLA COM 02079k305 4565 51740 SH SOLE 0 0 51740 AMGEN INC COM 031162100 578 2200 SH SOLE 0 0 2200 APPLE INC COM 037833100 4515 34751 SH SOLE 0 0 34751 BECTON DICKINSON & CO COM 075887109 4374 16599 SH SOLE 0 0 16599 BERKSHIRE HATHAWAY INC CL A COM 084670108 937 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY INC CL B COM 084670702 216 700 SH SOLE 0 0 700 BORGWARNER INC COM 099724106 1881 46730 SH SOLE 0 0 46730 BP PLC COM 055622104 206 5900 SH SOLE 0 0 5900 BROADRIDGE COM 11133t103 2341 17450 SH SOLE 0 0 17450 CARMAX INC COM 143130102 4798 78800 SH SOLE 0 0 78800 CHEESECAKE FACTORY INC COM 163072101 1383 43620 SH SOLE 0 0 43620 CINTAS CORP COM 172908105 1558 3450 SH SOLE 0 0 3450 COSTCO COM 22160k105 428 938 SH SOLE 0 0 938 DORMAN PRODS INC COM 258278100 2309 28550 SH SOLE 0 0 28550 ECOLAB INC COM 278865100 245 1680 SH SOLE 0 0 1680 EQUIFAX INC COM 294429105 1160 5966 SH SOLE 0 0 5966 EXPEDITORS INTL WASH INC COM 302130109 3949 38000 SH SOLE 0 0 38000 EXXON MOBIL CORP COM 30231g102 624 5655 SH SOLE 0 0 5655 FASTENAL CO COM 311900104 6106 129045 SH SOLE 0 0 129045 FIDELITY NATL INFORMATION SVCS COM 31620m106 2183 32174 SH SOLE 0 0 32174 FLOWERS FOODS INC COM 343498101 221 7690 SH SOLE 0 0 7690 GENERAL ELECTRIC CO COM 369604301 1182 14105 SH SOLE 0 0 14105 GEN DIGITAL INC COM 668771108 1638 76425 SH SOLE 0 0 76425 GENTEX CORP COM 371901109 717 26300 SH SOLE 0 0 26300 GILEAD SCIENCES INC COM 375558103 2146 25000 SH SOLE 0 0 25000 IDEXX COM 45168d104 4447 10900 SH SOLE 0 0 10900 INTERCONTINENTAL EXCHANGE IN COM 45866F104 5451 53135 SH SOLE 0 0 53135 INTUIT SOFTWARE COM 461202103 2012 5170 SH SOLE 0 0 5170 ILLINOIS TOOL WKS INC COM 452308109 8884 40326 SH SOLE 0 0 40326 JACOBS SOLUTIONS INC COM 46982l108 579 4825 SH SOLE 0 0 4825 JOHNSON & JOHNSON COM 478160104 2613 14795 SH SOLE 0 0 14795 KNIGHT-SWIFT TRANSN HLDGS IN COM 499049104 590 11255 SH SOLE 0 0 11255 LAUDER ESTEE COS INC COM 518439104 8531 34384 SH SOLE 0 0 34384 LOWES COS INC COM 548661107 239 1200 SH SOLE 0 0 1200 MEDTRONIC PLC COM G5960L103 567 7300 SH SOLE 0 0 7300 MICROSOFT CORP COM 594918104 748 3117 SH SOLE 0 0 3117 MOODYS CORP COM 615369105 1025 3679 SH SOLE 0 0 3679 OMNICOM GROUP INC COM 681919106 4248 52080 SH SOLE 0 0 52080 ORACLE COM 68389x105 6479 79265 SH SOLE 0 0 79265 OREILLY AUTOMOTIVE COM 67103h107 20891 24751 SH SOLE 0 0 24751 PAYPAL COM 70450y103 1075 15100 SH SOLE 0 0 15100 PEPSICO INC COM 713448108 5163 28580 SH SOLE 0 0 28580 PERKINELMER INC COM 714046109 243 1730 SH SOLE 0 0 1730 PFIZER INC COM 717081103 463 9035 SH SOLE 0 0 9035 PROCTER AND GAMBLE CO COM 742718109 887 5851 SH SOLE 0 0 5851 RITCHIE BROS AUCTIONEERS COM 767744105 3351 57940 SH SOLE 0 0 57940 SCOTTS MIRACLE-GRO CO COM 810186106 576 11850 SH SOLE 0 0 11850 STARBUCKS CORP COM 855244109 6941 69970 SH SOLE 0 0 69970 STATE STR CORP COM 857477103 1707 22001 SH SOLE 0 0 22001 STRYKER CORPORATION COM 863667101 10714 43820 SH SOLE 0 0 43820 SYSCO CORP COM 871829107 1251 16360 SH SOLE 0 0 16360 THERMO FISHER SCIENTIFIC INC COM 883556102 4208 7641 SH SOLE 0 0 7641 TRACTOR SUPPLY CO COM 892356106 596 2650 SH SOLE 0 0 2650 WALGREENS BOOTS ALLIANCE INC COM 931427108 1870 50050 SH SOLE 0 0 50050 WESTERN UN CO COM 959802109 511 37112 SH SOLE 0 0 37112 WEX COM 96208t104 4454 27214 SH SOLE 0 0 27214 ISHARES MSCI EAFE ETF ETF 464287465 1007 15340 SH SOLE 0 0 15340 SPDR S&P 400 ETF ETF 78467y107 560 1265 SH SOLE 0 0 1265 SPDR S&P 500 ETF ETF 78462f103 849 2219 SH SOLE 0 0 2219 VANGUARD FTSE EMERGING MARKET ETF 922042858 755 19380 SH SOLE 0 0 19380