0000905729-21-000205.txt : 20211110 0000905729-21-000205.hdr.sgml : 20211110 20211110153222 ACCESSION NUMBER: 0000905729-21-000205 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210930 FILED AS OF DATE: 20211110 DATE AS OF CHANGE: 20211110 EFFECTIVENESS DATE: 20211110 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 211396262 BUSINESS ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 BUSINESS PHONE: 269-488-8001 MAIL ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 09-30-2021 09-30-2021 false Long Road Investment Counsel, LLC

107 West Michigan Avenue Suite 804 Kalamazoo MI 49007-3946

13F HOLDINGS REPORT 028-16587 N Charles D. Wattles 269-488-8001 /s/ Charles D. Wattles Kalamazoo MI 11-10-2021 0 74 227310 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 1568 13270 SH SOLE 0 0 13270 ABBVIE INC COM 00287Y109 763 7075 SH SOLE 0 0 7075 ACCENTURE COM G1151C101 6110 19100 SH SOLE 0 0 19100 ADOBE COM 00724f101 1382 2400 SH SOLE 0 0 2400 ADP COM 053015103 11162 55834 SH SOLE 0 0 55834 AFFILIATED MANAGERS GROUP COM 008252108 2273 15045 SH SOLE 0 0 15045 AFLAC COM 001055102 2492 47800 SH SOLE 0 0 47800 AIR PROD & CHEMICAL COM 009158106 3963 15475 SH SOLE 0 0 15475 ALPHABET CL C COM 02079k107 6847 2569 SH SOLE 0 0 2569 ALPHABET CLA COM 02079k305 6959 2603 SH SOLE 0 0 2603 AMER EXPRESS COM 025816109 207 1233 SH SOLE 0 0 1233 APPLE COM 037833100 5124 36211 SH SOLE 0 0 36211 BECTON DICKINSON & CO COM 075887109 4154 16900 SH SOLE 0 0 16900 BERKSHIRE HATHAWAY CL A COM 084670108 823 2 SH SOLE 0 0 2 BORGWARNER COM 099724106 2222 51430 SH SOLE 0 0 51430 BROADRIDGE COM 11133T103 2991 17950 SH SOLE 0 0 17950 CARMAX COM 143130102 10992 85900 SH SOLE 0 0 85900 CDK GLOBAL COM 12508e101 1999 46991 SH SOLE 0 0 46991 CHEESECAKE FACTORY COM 163072101 2070 44050 SH SOLE 0 0 44050 CINTAS CORP COM 172908105 1313 3450 SH SOLE 0 0 3450 COSTCO COM 22160k105 306 680 SH SOLE 0 0 680 DARDEN RESTAURANTS INC COM 237194105 273 1800 SH SOLE 0 0 1800 DOLBY COM 25659t107 222 2525 SH SOLE 0 0 2525 DORMAN COM 258278100 2703 28550 SH SOLE 0 0 28550 ECOLAB INC COM 278865100 350 1680 SH SOLE 0 0 1680 EQUIFAX INC COM 294429105 1483 5850 SH SOLE 0 0 5850 EXPEDITORS COM 302130109 4527 38000 SH SOLE 0 0 38000 EXXON MOBIL CORP COM 30231G102 598 10175 SH SOLE 0 0 10175 FASTENAL COM 311900104 6799 131745 SH SOLE 0 0 131745 FIDELITY NATIONAL INFORMATION COM 31620M106 2376 19524 SH SOLE 0 0 19524 GE COM 369604301 1466 14228 SH SOLE 0 0 14228 GENTEX COM 371901109 1131 34299 SH SOLE 0 0 34299 GILEAD COM 375558103 1788 25600 SH SOLE 0 0 25600 IDEXX COM 45168d104 6779 10900 SH SOLE 0 0 10900 INTERCONTINENTAL EXCHANGE COM 45866f104 6080 52950 SH SOLE 0 0 52950 INTUIT SOFTWARE COM 461202103 4262 7900 SH SOLE 0 0 7900 ITW COM 452308109 9335 45176 SH SOLE 0 0 45176 JACOBS ENGINEERING COM 469814107 639 4825 SH SOLE 0 0 4825 JOHNSON & JOHNSON COM 478160104 2444 15135 SH SOLE 0 0 15135 KNIGHT-SWIFT TRANSN COM 499049104 520 10175 SH SOLE 0 0 10175 LAUDER ESTEE COS INC COM 518439104 10373 34584 SH SOLE 0 0 34584 LOWES COMPANIES INC COM 548661107 416 2050 SH SOLE 0 0 2050 MEDTRONIC COM G5960L103 802 6400 SH SOLE 0 0 6400 MICROSOFT COM 594918104 807 2862 SH SOLE 0 0 2862 MOODYS COM 615369105 1314 3700 SH SOLE 0 0 3700 NORTON LIFELOCK COM 668771108 1934 76425 SH SOLE 0 0 76425 OMNICOM COM 681919106 3764 51950 SH SOLE 0 0 51950 ORACLE COM 68389x105 7122 81740 SH SOLE 0 0 81740 OREILLY AUTOMOTIVE COM 67103h107 15903 26025 SH SOLE 0 0 26025 PAYPAL COM 70450y103 3981 15300 SH SOLE 0 0 15300 PEPSICO COM 713448108 4422 29400 SH SOLE 0 0 29400 PERKIN ELMER COM 714046109 326 1880 SH SOLE 0 0 1880 PFIZER INC COM 717081103 721 16771 SH SOLE 0 0 16771 PHILIP MORRIS INTERNAT-W/I COM 718172109 322 3400 SH SOLE 0 0 3400 PROCTER & GAMBLE COM 742718109 986 7051 SH SOLE 0 0 7051 RITCHIE BROS AUCTIONEERS COM 767744105 3622 58740 SH SOLE 0 0 58740 SCOTTS MIRACLE-GRO CO CL A COM 810186106 1734 11850 SH SOLE 0 0 11850 STARBUCKS COM 855244109 7740 70170 SH SOLE 0 0 70170 STATE STREET COM 857477103 1864 22001 SH SOLE 0 0 22001 STRYKER COM 863667101 12809 48570 SH SOLE 0 0 48570 SUNCOR ENERGY INC COM 867224107 397 19160 SH SOLE 0 0 19160 SYSCO COM 871829107 1394 17760 SH SOLE 0 0 17760 TARGET CORP COM 87612e106 229 1000 SH SOLE 0 0 1000 THERMO FISHER SCIENTIFIC COM 883556102 5545 9705 SH SOLE 0 0 9705 TRACTOR SUPPLY COM 892356106 486 2400 SH SOLE 0 0 2400 VISA INC CL A COM 92826c839 206 925 SH SOLE 0 0 925 WALGREENS BOOTS COM 931427108 2275 48350 SH SOLE 0 0 48350 WESTERN UNION COM 959802109 750 37112 SH SOLE 0 0 37112 WEX COM 96208t104 1744 9900 SH SOLE 0 0 9900 ZEBRA TECH. CL A COM 989207105 258 500 SH SOLE 0 0 500 ISHARES MSCI EAFE ETF EFT 464287465 1197 15340 SH SOLE 0 0 15340 SPDR S&P MIDCAP 400 ETF EFT 78467y107 551 1145 SH SOLE 0 0 1145 SPDR S&P500 ETF TRUSTTRUST UNI EFT 78462f103 871 2029 SH SOLE 0 0 2029 VANGUARD FTSE EMERGING MARKETS EFT 922042858 950 19000 SH SOLE 0 0 19000