0000905729-21-000108.txt : 20210504 0000905729-21-000108.hdr.sgml : 20210504 20210504154258 ACCESSION NUMBER: 0000905729-21-000108 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210331 FILED AS OF DATE: 20210504 DATE AS OF CHANGE: 20210504 EFFECTIVENESS DATE: 20210504 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 21888135 BUSINESS ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 BUSINESS PHONE: 269-488-8001 MAIL ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 03-31-2021 03-31-2021 false Long Road Investment Counsel, LLC

107 West Michigan Avenue Suite 804 Kalamazoo MI 49007-3946

13F HOLDINGS REPORT 028-16587 N Charles D. Wattles 269-488-8001 /s/ Charles D. Wattles Kalamazoo MI 05-04-2021 0 71 221895 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 1590 13270 SH SOLE 0 0 13270 ABBVIE COM 00287y109 766 7075 SH SOLE 0 0 7075 ACCENTURE CL A COM g1151c101 5276 19100 SH SOLE 0 0 19100 ADOBE COM 00724f101 1236 2600 SH SOLE 0 0 2600 ADP COM 053015103 10598 56234 SH SOLE 0 0 56234 AFFILIATED MANAGERS GROUP COM 008252108 2242 15045 SH SOLE 0 0 15045 AFLAC COM 001055102 2446 47800 SH SOLE 0 0 47800 AIR PRODUCTS COM 009158106 4354 15475 SH SOLE 0 0 15475 ALPHABET CL C COM 02079k107 5314 2569 SH SOLE 0 0 2569 ALPHABET CLA COM 02079k305 5369 2603 SH SOLE 0 0 2603 APPLE INC COM 037833100 4423 36211 SH SOLE 0 0 36211 BECTON DICKINSON & CO COM 075887109 4109 16900 SH SOLE 0 0 16900 BERKSHIRE HATHAWAY CL A COM 084670108 771 2 SH SOLE 0 0 2 BORGWARNER INC COM 099724106 2384 51430 SH SOLE 0 0 51430 BROADRIDGE COM 11133t103 2748 17950 SH SOLE 0 0 17950 CARMAX COM 143130102 11395 85900 SH SOLE 0 0 85900 CDK GLOBAL COM 12508e101 2540 46991 SH SOLE 0 0 46991 CHEESECAKE FACTORY COM 163072101 2577 44050 SH SOLE 0 0 44050 CINTAS COM 172908105 1178 3450 SH SOLE 0 0 3450 COSTCO COM 22160k105 240 680 SH SOLE 0 0 680 DARDEN COM 237194105 256 1800 SH SOLE 0 0 1800 DOLBY COM 25659t107 249 2525 SH SOLE 0 0 2525 DORMAN COM 258278100 2930 28550 SH SOLE 0 0 28550 ECOLAB INC COM 278865100 360 1680 SH SOLE 0 0 1680 EQUIFAX INC COM 294429105 1060 5850 SH SOLE 0 0 5850 EXPEDITORS INTL COM 302130109 4415 41000 SH SOLE 0 0 41000 EXXON MOBIL CORP COM 30231g102 568 10175 SH SOLE 0 0 10175 FASTENAL COM 311900104 6624 131745 SH SOLE 0 0 131745 FIDELITY NATIONAL INFORMATION COM 31620M106 2745 19523 SH SOLE 0 0 19523 GE COM 369604103 1495 113860 SH SOLE 0 0 113860 GENTEX COM 371901109 1223 34299 SH SOLE 0 0 34299 GILEAD SCIENCES INC COM 375558103 1655 25600 SH SOLE 0 0 25600 IDEXX COM 45168d104 5333 10900 SH SOLE 0 0 10900 INTERCONTINENTAL EXCHANGE COM 45866F104 5913 52950 SH SOLE 0 0 52950 INTUIT SOFTWARE COM 461202103 3026 7900 SH SOLE 0 0 7900 ITW COM 452308109 10140 45776 SH SOLE 0 0 45776 JACOBS ENGINEERING COM 469814107 663 5125 SH SOLE 0 0 5125 JOHNSON & JOHNSON COM 478160104 2487 15135 SH SOLE 0 0 15135 KNIGHT-SWIFT COM 499049104 489 10175 SH SOLE 0 0 10175 LAUDER, ESTEE CL A COM 518439104 16404 56400 SH SOLE 0 0 56400 LOWES COM 548661107 390 2050 SH SOLE 0 0 2050 MEDTRONIC COM G5960L103 756 6400 SH SOLE 0 0 6400 MICROSOFT COM 594918104 675 2862 SH SOLE 0 0 2862 MOODYS CORP COM 615369105 1105 3700 SH SOLE 0 0 3700 NORTON LIFELOCK COM 668771108 1625 76425 SH SOLE 0 0 76425 OMNICOM COM 681919106 3852 51950 SH SOLE 0 0 51950 ORACLE COM 68389X105 5736 81740 SH SOLE 0 0 81740 OREILLY AUTO. COM 67103h107 13325 26270 SH SOLE 0 0 26270 PAYPAL COM 70450y103 3715 15300 SH SOLE 0 0 15300 PEPSICO COM 713448108 4159 29400 SH SOLE 0 0 29400 PERKIN ELMER COM 714046109 241 1880 SH SOLE 0 0 1880 PFIZER COM 717081103 608 16771 SH SOLE 0 0 16771 PHILIP MORRIS INTL COM 718172109 302 3400 SH SOLE 0 0 3400 PROCTER & GAMBLE COM 742718109 955 7051 SH SOLE 0 0 7051 RITCHIE BROS COM 767744105 3439 58740 SH SOLE 0 0 58740 SCOTTS MIRACLE-GRO CO CL A COM 810186106 2903 11850 SH SOLE 0 0 11850 STARBUCKS COM 855244109 8345 76370 SH SOLE 0 0 76370 STATE STREET COM 857477103 1848 22001 SH SOLE 0 0 22001 STRYKER COM 863667101 11831 48570 SH SOLE 0 0 48570 SUNCOR COM 867224107 400 19160 SH SOLE 0 0 19160 SYSCO COM 871829107 1398 17760 SH SOLE 0 0 17760 THERMO FISHER SCIENTIFIC COM 883556102 4886 10705 SH SOLE 0 0 10705 TRACTOR SUPPLY COM 892356106 425 2400 SH SOLE 0 0 2400 WALGREENS BOOTS ALLIANCE COM 931427108 2654 48350 SH SOLE 0 0 48350 WESTERN UNION COM 959802109 915 37112 SH SOLE 0 0 37112 WEX COM 96208t104 2071 9900 SH SOLE 0 0 9900 ZEBRA TECH. CL A COM 989207105 243 500 SH SOLE 0 0 500 ISHARES MSCI EAFE ETF ETF 464287465 1164 15340 SH SOLE 0 0 15340 SPDR S&P MIDCAP 400 ETF ETF 78467y107 545 1145 SH SOLE 0 0 1145 SPDR S&P500 ETF TRUSTTRUST UNI ETF 78462f103 804 2029 SH SOLE 0 0 2029 VANGUARD FTSE EMERGING MARKETS ETF 922042858 989 19000 SH SOLE 0 0 19000