0000905729-20-000103.txt : 20200505
0000905729-20-000103.hdr.sgml : 20200505
20200505154253
ACCESSION NUMBER: 0000905729-20-000103
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20200331
FILED AS OF DATE: 20200505
DATE AS OF CHANGE: 20200505
EFFECTIVENESS DATE: 20200505
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC
CENTRAL INDEX KEY: 0001620081
IRS NUMBER: 465296913
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16587
FILM NUMBER: 20848647
BUSINESS ADDRESS:
STREET 1: 107 WEST MICHIGAN AVENUE
STREET 2: SUITE 804
CITY: KALAMAZOO
STATE: MI
ZIP: 49007-3946
BUSINESS PHONE: 269-488-8001
MAIL ADDRESS:
STREET 1: 107 WEST MICHIGAN AVENUE
STREET 2: SUITE 804
CITY: KALAMAZOO
STATE: MI
ZIP: 49007-3946
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001620081
XXXXXXXX
03-31-2020
03-31-2020
false
Long Road Investment Counsel, LLC
107 West Michigan Avenue
Suite 804
Kalamazoo
MI
49007-3946
13F HOLDINGS REPORT
028-16587
N
Charles D. Wattles
Member
269-488-8001
/s/ Charles D. Wattles
Kalamazoo
MI
05-01-2020
0
65
139784
INFORMATION TABLE
2
infotable.xml
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COM
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ABBVIE INC COM
COM
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ACCENTURE PLC IRELAND CL A
COM
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ADOBE
COM
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COM
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AFFILIATED MANAGERS GROUP INC
COM
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AFLAC
COM
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COM
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ALPHABET CL A
COM
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ALPHABET CL C
COM
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BECTON DICKINSON & CO
COM
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BERKSHIRE HATHAWAY CL A
COM
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BORGWARNER
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CARMAX
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CDK GLOBAL
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CHEESECAKE FACTORY
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CINTAS
COM
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DORMAN PRODUCTS INC
COM
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ECOLAB
COM
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EQUIFAX INC
COM
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EXPEDITORS
COM
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EXXON MOBIL CORP
COM
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FASTENAL
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FIDELITY NATIONAL INFORMATION
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GE
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GILEAD SCIENCES
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IDEXX LABS
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INTERCONTINENTAL EXCHANGE
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INTUIT
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ITW
COM
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JACOBS ENGINEERING GROUP INC
COM
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JOHNSON & JOHNSON
COM
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KNIGHT SWIFT TRANS CL A
COM
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LAUDER, ESTEE
COM
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LOWES
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MEDTRONIC
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MICROSOFT
COM
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MOODYS CORP
COM
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NORTONLIFELOCK
COM
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OMNICOM
COM
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ORACLE
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OREILLY AUTOMOTIVE
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PAYPAL
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PEPSICO
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PFIZER INC
COM
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PHILIP MORRIS INTL INC
COM
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PROCTER & GAMBLE
COM
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SCOTTS MIRACLE-GRO
COM
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STATE STREET
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STRYKER CORPORATION COM
COM
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SUNCOR ENERGY
COM
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COM
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ETF
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SPDR S&P 500
ETF
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EFT
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