0000905729-19-000164.txt : 20190809
0000905729-19-000164.hdr.sgml : 20190809
20190809100405
ACCESSION NUMBER: 0000905729-19-000164
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20190630
FILED AS OF DATE: 20190809
DATE AS OF CHANGE: 20190809
EFFECTIVENESS DATE: 20190809
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC
CENTRAL INDEX KEY: 0001620081
IRS NUMBER: 465296913
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16587
FILM NUMBER: 191011641
BUSINESS ADDRESS:
STREET 1: 107 WEST MICHIGAN AVENUE
STREET 2: SUITE 804
CITY: KALAMAZOO
STATE: MI
ZIP: 49007-3946
BUSINESS PHONE: 269-488-8001
MAIL ADDRESS:
STREET 1: 107 WEST MICHIGAN AVENUE
STREET 2: SUITE 804
CITY: KALAMAZOO
STATE: MI
ZIP: 49007-3946
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001620081
XXXXXXXX
06-30-2019
06-30-2019
false
Long Road Investment Counsel, LLC
107 West Michigan Avenue
Suite 804
Kalamazoo
MI
49007-3946
13F HOLDINGS REPORT
028-16587
N
Charles D. Wattles
Member
269-488-8001
/s/ Charles D. Wattles
Kalamazoo
MI
08-08-2019
0
72
169588
INFORMATION TABLE
2
infotable.xml
ABBOTT LABS
COM
002824100
1063
12644
SH
SOLE
0
0
12644
ABBVIE INC COM
COM
00287y109
930
12794
SH
SOLE
0
0
12794
ACCENTURE CL A
COM
g1151c101
3501
18950
SH
SOLE
0
0
18950
ADOBE
COM
00724f101
1591
5400
SH
SOLE
0
0
5400
ADP
COM
053015103
9558
57809
SH
SOLE
0
0
57809
AFFILIATED MANAGERS GROUP
COM
008252108
1414
15345
SH
SOLE
0
0
15345
AFLAC INC
COM
001055102
2905
53000
SH
SOLE
0
0
53000
AIR PROD & CHEMICAL
COM
009158106
3718
16425
SH
SOLE
0
0
16425
ALPHABET INC CL A
COM
02079k305
2797
2583
SH
SOLE
0
0
2583
ALPHABET INC CL C
COM
02079k107
2755
2549
SH
SOLE
0
0
2549
APPLE
COM
037833100
1188
6004
SH
SOLE
0
0
6004
AT&T
COM
00206r102
358
10678
SH
SOLE
0
0
10678
BECTON DICKINSON
COM
075887109
4387
17408
SH
SOLE
0
0
17408
BERKSHIRE HATHAWAY CL A
COM
084670108
637
2
SH
SOLE
0
0
2
BORGWARNER INC
COM
099724106
2125
50630
SH
SOLE
0
0
50630
BROADRIDGE FINANCIAL SOL
COM
11133T103
2324
18200
SH
SOLE
0
0
18200
CARMAX INC
COM
143130102
7433
85600
SH
SOLE
0
0
85600
CDK GLOBAL
COM
12508e101
983
19889
SH
SOLE
0
0
19889
CHEESECAKE FACTORY INC
COM
163072101
1949
44569
SH
SOLE
0
0
44569
CINTAS
COM
172908105
819
3450
SH
SOLE
0
0
3450
CORE LABORATORIES
COM
n22717107
445
8510
SH
SOLE
0
0
8510
DARDEN
COM
237194105
243
2000
SH
SOLE
0
0
2000
DORMAN PRODUCTS
COM
258278100
2396
27500
SH
SOLE
0
0
27500
ECOLAB INC
COM
278865100
332
1680
SH
SOLE
0
0
1680
EQUIFAX
COM
294429105
730
5400
SH
SOLE
0
0
5400
ESTEE LAUDER
COM
518439104
10675
58300
SH
SOLE
0
0
58300
EXPEDITORS
COM
302130109
3141
41400
SH
SOLE
0
0
41400
EXXON MOBIL CORP
COM
30231g102
1195
15593
SH
SOLE
0
0
15593
FASTENAL
COM
311900104
4447
136440
SH
SOLE
0
0
136440
GENERAL ELECTRIC
COM
369604103
1175
111909
SH
SOLE
0
0
111909
GENTEX
COM
371901109
1176
47800
SH
SOLE
0
0
47800
GILEAD SCIENCES INC
COM
375558103
1730
25600
SH
SOLE
0
0
25600
IDEXX LABS
COM
45168d104
3001
10900
SH
SOLE
0
0
10900
ILLINOIS TOOL WORKS INC
COM
452308109
7386
48978
SH
SOLE
0
0
48978
INTERCONTINENTAL EXCHANGE
COM
45866F104
4570
53175
SH
SOLE
0
0
53175
INTUIT
COM
461202103
2535
9700
SH
SOLE
0
0
9700
JACOBS ENGINEERING
COM
469814107
363
4300
SH
SOLE
0
0
4300
JOHNSON & JOHNSON
COM
478160104
2510
18019
SH
SOLE
0
0
18019
KNIGHT SWIFT TRANS CL A
COM
499049104
275
8375
SH
SOLE
0
0
8375
LOWES
COM
548661107
303
3000
SH
SOLE
0
0
3000
MEDTRONIC
COM
G5960L103
623
6400
SH
SOLE
0
0
6400
MICROSOFT
COM
594918104
392
2929
SH
SOLE
0
0
2929
MOODYS CORP
COM
615369105
723
3700
SH
SOLE
0
0
3700
O REILLY AUTO.
COM
67103h107
10646
28825
SH
SOLE
0
0
28825
OMNICOM GROUP
COM
681919106
3036
37050
SH
SOLE
0
0
37050
ORACLE
COM
68389x105
4736
83140
SH
SOLE
0
0
83140
PATTERSON
COM
703395103
621
27100
SH
SOLE
0
0
27100
PAYPAL
COM
70450Y103
1717
15000
SH
SOLE
0
0
15000
PEPSICO
COM
713448108
3881
29600
SH
SOLE
0
0
29600
PFIZER
COM
717081103
965
22271
SH
SOLE
0
0
22271
PHILIP MORRIS INTL
COM
718172109
267
3400
SH
SOLE
0
0
3400
PROCTER & GAMBLE
COM
742718109
803
7319
SH
SOLE
0
0
7319
STARBUCKS
COM
855244109
7157
85370
SH
SOLE
0
0
85370
STATE STREET
COM
857477103
1261
22501
SH
SOLE
0
0
22501
STRYKER CORP
COM
863667101
10425
50710
SH
SOLE
0
0
50710
SUNCOR ENERGY INC
COM
867224107
634
20360
SH
SOLE
0
0
20360
SYMANTEC
COM
871503108
1663
76425
SH
SOLE
0
0
76425
SYSCO CORP
COM
871829107
1466
20735
SH
SOLE
0
0
20735
THE SCOTTS MIRACLE-GRO COMPANY
COM
810186106
1113
11300
SH
SOLE
0
0
11300
THERMO FISHER
COM
883556102
3070
10455
SH
SOLE
0
0
10455
TRACTOR SUPPLY CO
COM
892356106
261
2400
SH
SOLE
0
0
2400
VERSUM MATLS INC
COM
92532w103
423
8200
SH
SOLE
0
0
8200
WALGREENS BOOTS
COM
931427108
2744
50200
SH
SOLE
0
0
50200
WESTERN UNION CO
COM
959802109
763
38377
SH
SOLE
0
0
38377
WORLDPAY INC
COM
981558109
2377
19400
SH
SOLE
0
0
19400
RITCHIE BROS.
COM
767744105
1951
58740
SH
SOLE
0
0
58740
ISHARES CORE S&P 500
ETF
464287200
438
1485
SH
SOLE
0
0
1485
VANGUARD LARGE CAP
ETF
922908637
490
3636
SH
SOLE
0
0
3636
SPDR S&P MIDCAP 400
ETF
78467y107
512
1445
SH
SOLE
0
0
1445
SPDR S&P500 ETF
ETF
78462f103
1288
4396
SH
SOLE
0
0
4396
VANGUARD FTSE EMG MKT ETF
ETF
922042858
853
20055
SH
SOLE
0
0
20055
ISHARES MSCI EAFE
ETF
464287465
1226
18653
SH
SOLE
0
0
18653