0000905729-17-000244.txt : 20170809 0000905729-17-000244.hdr.sgml : 20170809 20170809144344 ACCESSION NUMBER: 0000905729-17-000244 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20170630 FILED AS OF DATE: 20170809 DATE AS OF CHANGE: 20170809 EFFECTIVENESS DATE: 20170809 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 171017492 BUSINESS ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 BUSINESS PHONE: 269-488-8001 MAIL ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 06-30-2017 06-30-2017 false Long Road Investment Counsel, LLC

107 West Michigan Avenue Suite 804 Kalamazoo MI 49007-3946

13F HOLDINGS REPORT 028-16587 N Charles D. Wattles 269-488-8001 /s/ Charles D. Wattles Kalamazoo MI 08-01-2017 0 72 135945 INFORMATION TABLE 2 infotable.xml ABBOTT LABORATORIES COM 002824100 712 14644 SH SOLE 0 0 14644 ABBVIE COM 00287y109 942 12994 SH SOLE 0 0 12994 ACCENTURE CLS A COM g1151c101 2594 20970 SH SOLE 0 0 20970 ADOBE SYSTEMS COM 00724F101 1117 7900 SH SOLE 0 0 7900 ADP COM 053015103 5897 57550 SH SOLE 0 0 57550 AFFILIATED MANAGERS GROUP COM 008252108 2561 15440 SH SOLE 0 0 15440 AFLAC INC COM 001055102 2066 26600 SH SOLE 0 0 26600 AIR PROD & CHEMICAL INC COM 009158106 1808 12635 SH SOLE 0 0 12635 ALPHABET CL A COM 02079k305 2406 2588 SH SOLE 0 0 2588 ALPHABET CL C COM 02079k107 2380 2619 SH SOLE 0 0 2619 APPLE INC COM 037833100 968 6724 SH SOLE 0 0 6724 AT&T COM 00206r102 1423 37726 SH SOLE 0 0 37726 BECTON DICKINSON & CO COM 075887109 3539 18141 SH SOLE 0 0 18141 BERKSHIRE HATHAWAY CL A COM 084670108 509 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY CL B COM 084670207 406 2400 SH SOLE 0 0 2400 BORGWARNER INC COM 099724106 2111 49830 SH SOLE 0 0 49830 BROADRIDGE FINANCIAL COM 11133t103 1290 17075 SH SOLE 0 0 17075 CARMAX COM 143130102 5559 88150 SH SOLE 0 0 88150 CDK GLOBAL COM 12508e101 1209 19488 SH SOLE 0 0 19488 CHEESECAKE FACTORY COM 163072101 2368 47079 SH SOLE 0 0 47079 CINTAS CORP COM 172908105 435 3450 SH SOLE 0 0 3450 CORE LABORATORIES COM n22717107 811 8010 SH SOLE 0 0 8010 DORMAN PRODS COM 258278100 2342 28300 SH SOLE 0 0 28300 ECOLAB INC COM 278865100 256 1930 SH SOLE 0 0 1930 EQUIFAX INC COM 294429105 962 7000 SH SOLE 0 0 7000 ESTEE LAUDER CL A COM 518439104 6032 62850 SH SOLE 0 0 62850 EXPEDITORS INTL COM 302130109 2406 42600 SH SOLE 0 0 42600 EXXON MOBIL CORP COM 30231g102 736 9117 SH SOLE 0 0 9117 FASTENAL COM 311900104 2961 68020 SH SOLE 0 0 68020 GAMESTOP CL A COM 36467w109 474 21948 SH SOLE 0 0 21948 GE COM 369604103 3390 125509 SH SOLE 0 0 125509 GENTEX COM 371901109 353 18600 SH SOLE 0 0 18600 GILEAD SCIENCES INC COM 375558103 1996 28200 SH SOLE 0 0 28200 IDEXX LABS COM 45168d104 1816 11250 SH SOLE 0 0 11250 ILLINOIS TOOL WORKS COM 452308109 7081 49428 SH SOLE 0 0 49428 INTERCONTINENTAL EXCHANGE COM 45866f104 3551 53875 SH SOLE 0 0 53875 INTUIT COM COM 461202103 1441 10850 SH SOLE 0 0 10850 JACOBS ENGINEERING GROUP INC COM 469814107 272 5000 SH SOLE 0 0 5000 JOHNSON & JOHNSON COM 478160104 1788 13519 SH SOLE 0 0 13519 JPMORGAN CHASE & CO COM 46625h100 341 3732 SH SOLE 0 0 3732 KNIGHT TRANSPORTATION COM 499064103 229 6175 SH SOLE 0 0 6175 MEDTRONIC COM G5960L103 568 6400 SH SOLE 0 0 6400 MICROSOFT CORP COM 594918104 257 3729 SH SOLE 0 0 3729 MOODYS CORP COM 615369105 450 3700 SH SOLE 0 0 3700 MYLAN COM n59465109 503 12950 SH SOLE 0 0 12950 O REILLY AUTOMOTIVE COM 67103h107 6216 28417 SH SOLE 0 0 28417 OMNICOM COM 681919106 3078 37130 SH SOLE 0 0 37130 ORACLE COM 68389x105 4276 85288 SH SOLE 0 0 85288 PATTERSON COMPANIES INC COM 703395103 1385 29500 SH SOLE 0 0 29500 PEPSICO COM 713448108 3465 30000 SH SOLE 0 0 30000 PFIZER INC COM 717081103 228 6788 SH SOLE 0 0 6788 PROCTER AND GAMBLE COCOM COM 742718109 565 6479 SH SOLE 0 0 6479 SCOTTS MIRACLE-GRO COM 810186106 1011 11300 SH SOLE 0 0 11300 STAPLES INC COM 855030102 129 12788 SH SOLE 0 0 12788 STARBUCKS CORP COM 855244109 5278 90520 SH SOLE 0 0 90520 STATE STR CORP COM 857477103 2082 23201 SH SOLE 0 0 23201 STRYKER COM 863667101 6718 48410 SH SOLE 0 0 48410 SUNCOR ENERGY INC COM 867224107 542 18560 SH SOLE 0 0 18560 SYMANTEC COM 871503108 2159 76425 SH SOLE 0 0 76425 SYSCO COM 871829107 820 16300 SH SOLE 0 0 16300 THERMO FISHER SCIENTIFICINC COM 883556102 2423 13890 SH SOLE 0 0 13890 VANTIV INC CL A COM 92210h105 1254 19800 SH SOLE 0 0 19800 VERSUM MATLS INC COM 92532w103 205 6305 SH SOLE 0 0 6305 WALGREENS BOOTS ALLIANCE INC COM 931427108 4233 54050 SH SOLE 0 0 54050 WALT DISNEY CO (HOLDING CO) DI COM 254687106 348 3275 SH SOLE 0 0 3275 WESTERN UNION COM 959802109 737 38696 SH SOLE 0 0 38696 RITCHIE BROTHERS COM 767744105 1645 57240 SH SOLE 0 0 57240 SPDR MIDCAP ETF ETF 78467Y107 558 1758 SH SOLE 0 0 1758 SPDR S&P 500 ETF ETF 78462F103 1097 4536 SH SOLE 0 0 4536 VANGUARD FTSE EMERGING MARKETS ETF 922042858 824 20189 SH SOLE 0 0 20189 INDIA FD INC ETF 454089103 294 10902 SH SOLE 0 0 10902 ISHARES MSCI EAFE ETF ETF 464287465 1056 16190 SH SOLE 0 0 16190