0000905729-15-000048.txt : 20150213 0000905729-15-000048.hdr.sgml : 20150213 20150213155629 ACCESSION NUMBER: 0000905729-15-000048 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20141231 FILED AS OF DATE: 20150213 DATE AS OF CHANGE: 20150213 EFFECTIVENESS DATE: 20150213 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 15613993 BUSINESS ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 BUSINESS PHONE: 734-794-4764 MAIL ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 12-31-2014 12-31-2014 false Long Road Investment Counsel, LLC
2723 South State St. Suite 150 Ann Arbor MI 48104
13F HOLDINGS REPORT 028-16587 N
Charles D. Wattles Member 734-794-4724 /s/ Charles D. Wattles Ann Arbor MI 02-12-2015 0 68 111160
INFORMATION TABLE 2 infotable.xml ABBOTT LABORATORIES COM 002824100 569 12644 SH SOLE 0 0 12644 ABBVIE INC COM 00287Y109 719 10994 SH SOLE 0 0 10994 ACCENTURE PLC IRELAND CL A COM g1151c101 1748 19570 SH SOLE 0 0 19570 ADOBE SYSTEMS INC (DELAWARE) COM 00724f101 523 7200 SH SOLE 0 0 7200 AFFILIATED MANAGERS GROUP INC COM 008252108 3180 14985 SH SOLE 0 0 14985 AFLAC INC COM 001055102 1735 28400 SH SOLE 0 0 28400 AIR PRODUCTS & CHEMICALS INC COM 009158106 1826 12660 SH SOLE 0 0 12660 APPLE INC COM 037833100 671 6080 SH SOLE 0 0 6080 AUTOMATIC DATA PROCESSING INC COM 053015103 4677 56100 SH SOLE 0 0 56100 BECTON DICKINSON & CO COM 075887109 2325 16710 SH SOLE 0 0 16710 BERKSHIRE HATHAWAY INC DEL COM 084670108 452 2 SH SOLE 0 0 2 BORG WARNER AUTOMOTIVE INC COM 099724106 309 5630 SH SOLE 0 0 5630 CARMAX INC COM 143130102 5999 90100 SH SOLE 0 0 90100 CDK GLOBAL INC COM 12508E101 762 18689 SH SOLE 0 0 18689 CHEESECAKE FACTORY INC COM 163072101 1756 34913 SH SOLE 0 0 34913 CINTAS CORP COM 172908105 271 3450 SH SOLE 0 0 3450 CORE LABORATORIES N V EUR COM n22717107 964 8010 SH SOLE 0 0 8010 DIRECTV COM COM 25490A309 1979 22824 SH SOLE 0 0 22824 ECOLAB INC COM 278865100 202 1930 SH SOLE 0 0 1930 EQUIFAX INC COM 294429105 437 5400 SH SOLE 0 0 5400 ESTEE LAUDER COMPANIES INC CL COM 518439104 4930 64700 SH SOLE 0 0 64700 EXPEDITORS INTL WASH INC COM 302130109 1856 41600 SH SOLE 0 0 41600 EXXON MOBIL CORP COM 30231g102 1108 11990 SH SOLE 0 0 11990 FASTENAL CO COM 311900104 3430 72120 SH SOLE 0 0 72120 GENERAL ELECTRIC CO COM 369604103 3018 119415 SH SOLE 0 0 119415 GENTEX CORP COM 371901109 325 9000 SH SOLE 0 0 9000 GILEAD SCIENCES INC COM 375558103 2394 25400 SH SOLE 0 0 25400 GOOGLE INC CL A COM 38259P508 1380 2600 SH SOLE 0 0 2600 GOOGLE INC CL C COM 38259P706 1369 2600 SH SOLE 0 0 2600 HCC INSURANCE HOLDINGS INC COM 404132102 268 5000 SH SOLE 0 0 5000 ILLINOIS TOOL WORKS INC COM 452308109 4748 50137 SH SOLE 0 0 50137 INTERCONTINENTAL EXCHANGE INC COM 45866F104 2363 10775 SH SOLE 0 0 10775 INTUIT INC COM 461202103 1069 11600 SH SOLE 0 0 11600 JACOBS ENGINEERING GROUP INC COM 469814107 228 5100 SH SOLE 0 0 5100 JOHNSON & JOHNSON COM 478160104 1291 12350 SH SOLE 0 0 12350 JPMORGAN CHASE & CO COM 46625h100 351 5612 SH SOLE 0 0 5612 Knight Transportation COM 499064103 208 6175 SH SOLE 0 0 6175 MEDTRONIC PLC COM G5960L103 462 6400 SH SOLE 0 0 6400 MOODYS CORP COM 615369105 354 3700 SH SOLE 0 0 3700 MYLAN INC COM 628530107 2094 37150 SH SOLE 0 0 37150 O REILLY AUTOMOTIVE INC COM 67103H107 9323 48400 SH SOLE 0 0 48400 OMNICOM GROUP INC COM 681919106 2888 37280 SH SOLE 0 0 37280 ORACLE CORPORATION COM 68389X105 4024 89488 SH SOLE 0 0 89488 PATTERSON COMPANIES INC COM 703395103 1426 29650 SH SOLE 0 0 29650 PEPSICO INC COM 713448108 2790 29500 SH SOLE 0 0 29500 PFIZER INC COM 717081103 211 6788 SH SOLE 0 0 6788 PROCTER & GAMBLE CO COM 742718109 475 5220 SH SOLE 0 0 5220 QUALCOMM INC COM 747525103 255 3430 SH SOLE 0 0 3430 STAPLES INC COM 855030102 232 12788 SH SOLE 0 0 12788 STARBUCKS CORP COM 855244109 4470 54485 SH SOLE 0 0 54485 STATE STREET CORP COM 857477103 1830 23306 SH SOLE 0 0 23306 STRYKER CORP COM 863667101 3363 35650 SH SOLE 0 0 35650 SUNCOR ENERGY INC COM 867224107 720 22660 SH SOLE 0 0 22660 SYMANTEC CORPORATION COM 871503108 1997 77825 SH SOLE 0 0 77825 SYSCO CORP COM 871829107 649 16350 SH SOLE 0 0 16350 THE SCOTTS MIRACLE-GRO COMPANY COM 810186106 704 11300 SH SOLE 0 0 11300 THERMO FISHER SCIENTIFIC INC COM 883556102 1724 13760 SH SOLE 0 0 13760 WALGREEN BOOTS ALLIANCE INC CO COM 931427108 3471 45550 SH SOLE 0 0 45550 WALGREEN CO COM 931422109 517 6800 SH SOLE 0 0 6800 WALT DISNEY CO (HOLDING CO) DI COM 254687106 290 3075 SH SOLE 0 0 3075 WESTERN UNION CO COM 959802109 788 44007 SH SOLE 0 0 44007 ***RITCHIE BROS AUCTIONEERS IN COM 767744105 1539 57240 SH SOLE 0 0 57240 HSBC USA INC PFD 40428H805 203 9000 SH SOLE 0 0 9000 INDIA FD INC COM 454089103 281 10902 SH SOLE 0 0 10902 ISHARES MSCI EAFE ETF MSCI EAFE ETF 464287465 967 15890 SH SOLE 0 0 15890 SPDR S&P 500 ETF TRUST TR UNIT 78462F103 373 1816 SH SOLE 0 0 1816 STANDARD & POORS MIDCAP 400 SP UTSER1 S&PDCRP 78467Y107 332 1258 SH SOLE 0 0 1258 VANGUARD FTSE EMERGING MARKETS FTSE EMR MKT ETF 922042858 968 24189 SH SOLE 0 0 24189