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Segment and Geographic Information (Details) - USD ($)
$ in Thousands
1 Months Ended 12 Months Ended
Dec. 31, 2018
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Segment Reporting Information [Line Items]        
Total net revenue   $ 6,779,174 $ 4,720,895 $ 3,380,360
Adjusted EBITDA   (214,986) (67,033) (88,692)
Less: reconciling items   (289,094) (177,581) (105,683)
Net loss   (504,080) (244,614) (194,375)
Depreciation and amortization   123,542 87,020 55,572
Equity based compensation and related taxes   136,415 72,626 51,953
Interest expense (income), net   28,560 9,433 (694)
Other expense (income), net   204 (758) (1,756)
Provision for income taxes   2,037 486 608
Other     8,774 0
Total reconciling items   289,094 177,581 105,683
Selling, operations, technology, general and administrative   1,025,767 634,801 467,020
Leasehold improvements        
Segment Reporting Information [Line Items]        
Depreciation and amortization     800  
Warehouse vacated        
Segment Reporting Information [Line Items]        
Other $ 1,700 (1,664) 8,800  
Selling, operations, technology, general and administrative     9,600  
U.S.        
Segment Reporting Information [Line Items]        
Total net revenue   5,813,070 4,153,057 3,110,497
Adjusted EBITDA   (19,049) 35,888 176
International        
Segment Reporting Information [Line Items]        
Total net revenue   966,104 567,838 269,863
Adjusted EBITDA   (195,937) (102,921) (88,868)
Direct Retail        
Segment Reporting Information [Line Items]        
Total net revenue   6,718,079 4,643,243 3,258,909
Direct Retail | U.S.        
Segment Reporting Information [Line Items]        
Total net revenue   5,751,975 4,075,405 2,993,365
Direct Retail | International        
Segment Reporting Information [Line Items]        
Total net revenue   966,104 567,838 265,544
Other        
Segment Reporting Information [Line Items]        
Total net revenue   61,095 77,652 121,451
Other | U.S.        
Segment Reporting Information [Line Items]        
Total net revenue   61,095 77,652 117,132
Other | International        
Segment Reporting Information [Line Items]        
Total net revenue   $ 0 $ 0 $ 4,319