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Segment and Geographic Information - Activity Related to Net Revenue and Adjusted EBITDA (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Segment Reporting Information [Line Items]        
Operations, technology, general and administrative $ 112,669 $ 79,526 $ 292,988 $ 207,289
Direct Retail 1,181,223 832,398 3,224,036 2,299,901
Other 16,975 29,127 57,843 95,900
Total net revenue 1,198,198 861,525 3,281,879 2,395,801
Adjusted EBITDA (22,672) (30,849) (45,814) (76,666)
Less: reconciling items (53,757) (30,091) (126,029) (73,753)
Net loss (76,429) (60,940) (171,843) (150,419)
Depreciation and amortization 22,913 15,463 62,588 38,528
Equity based compensation and related taxes 19,598 15,308 50,539 37,265
Interest expense (income), net 2,008 292 3,857 (791)
Other expense (income), net 227 (889) (400) (1,804)
Provision for (benefit from) income taxes 237 (83) 671 555
Other 8,774 0 8,774 0
Total reconciling items 53,757 30,091 126,029 73,753
Vacated warehouse        
Segment Reporting Information [Line Items]        
Operations, technology, general and administrative 9,600      
U.S.        
Segment Reporting Information [Line Items]        
Direct Retail 1,033,669 759,674 2,847,898 2,134,782
Other 16,975 28,127 57,843 91,613
Total net revenue 1,050,644 787,801 2,905,741 2,226,395
Adjusted EBITDA 4,531 (7,857) 28,684 (11,816)
International        
Segment Reporting Information [Line Items]        
Direct Retail 147,554 72,724 376,138 165,119
Other 0 1,000 0 4,287
Total net revenue 147,554 73,724 376,138 169,406
Adjusted EBITDA (27,203) $ (22,992) (74,498) $ (64,850)
Leasehold improvements        
Segment Reporting Information [Line Items]        
Depreciation and amortization 800   800  
Warehouse Lease Arrangement, July 2017 | Warehouse Lease Arrangement        
Segment Reporting Information [Line Items]        
Other $ 8,800   $ 8,800