CONSOLIDATED AND CONDENSED STATEMENTS OF OPERATIONS - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
CONSOLIDATED AND CONDENSED STATEMENTS OF OPERATIONS
Net revenue	$ 491,752	$ 295,437	$ 916,123	$ 574,144
Cost of goods sold	370,951	226,983	692,487	440,483
Gross profit	120,801	68,454	223,636	133,661
Operating expenses:
Customer service and merchant fees	18,330	12,113	34,308	23,082
Advertising	61,539	42,511	119,538	86,715
Merchandising marketing and sales	23,814	13,260	47,048	28,431
Operations, technology, general and administrative	36,355	23,586	68,975	46,355
Amortization of acquired intangible assets	236	250	486	499
Total operating expenses	140,274	91,720	270,355	185,082
Loss from operations	(19,473)	(23,266)	(46,719)	(51,421)
Interest income, net	308	77	572	133
Other (expense) income, net	(96)	(184)	(204)	(96)
Loss before income taxes	(19,261)	(23,373)	(46,351)	(51,384)
Provision for income taxes	73	2	119	17
Net loss	(19,334)	(23,375)	(46,470)	(51,401)
Accretion of convertible redeemable preferred units		(4,605)		(11,755)
Net loss attributable to common stockholders	$ (19,334)	$ (27,980)	$ (46,470)	$ (63,156)
Net loss attributable to common Stockholders per share - basic and diluted	$ (0.23)	$ (0.69)	$ (0.56)	$ (1.55)
Weighted average common shares outstanding, basic and diluted	83,603	40,515	83,407	40,829