Segment and Geographic Information

6 Months Ended

Jun. 30, 2015

Segment and Geographic Information

Segment and Geographic Information

8.Segment and Geographic Information

Operating segments are defined as components of an enterprise for which separate financial information is available that is evaluated on a regular basis by the Chief Operating Decision Maker (“CODM”) in deciding how to allocate resources to an individual segment and in assessing performance. The Company’s CODM is its Chief Executive Officer.

The CODM reviews financial information presented on a consolidated basis for purposes of making operating decisions, allocating resources and evaluating financial performance. As a result, the Company identified that it has one operating and reportable segment.

The following table presents the activity related to the Company’s net revenue from Direct Retail sales derived through the Company’s sites and Other sales derived through sites operated by third parties and fees from third-party advertising distribution providers (in thousands):

	Three months ended June 30,				Six months ended June 30,
	2015		2014		2015		2014
Net revenue
Direct Retail	$	440,297	$	243,534	$	809,694	$	469,534
Other	51,455		51,903		106,429		104,610
Net revenue	$	491,752	$	295,437	$	916,123	$	574,144

Revenue from external customers for each group of similar products and services are not reported to the CODM. Separate identification of this information for purposes of segment disclosure is impractical, as it is not readily available and the cost to develop it would be excessive. No individual country outside of the United States provided greater than 10% of total revenue.

The following table presents revenue and long-lived assets by geographic area (in thousands):

	Three months ended June 30,				Six months ended June 30,
	2015		2014		2015		2014
Geographic net revenue:
United States	$	464,667	$	276,694	$	865,244	$	536,829
International	27,085		18,743		50,879		37,315
Total	$	491,752	$	295,437	$	916,123	$	574,144

	June 30,		December 31,
	2015		2014
Geographic long-lived assets:
United States	$	74,066	$	59,013
International	2,301		1,626
Total	$	76,367	$	60,639